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Introducing Titanium Mobile



DFW Wordpress Meetup   Jeff Haynie
Feb 20, 2010             @jhaynie
Jeff Haynie
        @jhaynie
        http://blog.jeffhaynie.us



Serial Entrepreneur & Silicon Valley geek
Co-founder and CEO, Appcelerator
All around good guy
We enable web developers
to quickly create and commercialize
mobile & desktop applications.
2013:
Mobile will be                 40%   of all internet traffic.


                                     Web

                               Mobile



Source: eMarketer. June 2009
Apps drive this growth.
   “3 Billion downloads, 140,000 apps”
                 (Apple)
Because…
“Native apps leverage the relationship
between the user and the device in a way
mobile web apps simply can’t.”
              (Mobile Marketer)
And…
“Android will overtake Blackberry and iPhone by
                 2012” (Gartner)
Oh, and the iPad…
DFW Wordpress February Meetup  - Appcelerator Titanium
So what…
Does building mobile applications matter?
Apps create opportunity.
            Brand loyalty
         Better user metrics
         Deeper engagement
       Transactional conversion
Pabst/Archrival


Problem:                  Solution:
Archrival was not         Built Pabst’s app in two
successful in prior       weeks. Uses HTML5,
iPhone app attempts.      analytics.


                          Result:
Opportunity:
Extend popular affinity   Average customer
campaign and deepen       engagement: 15
engagement with brand     puzzles, 4.5 minutes
through a mobile app      >50% avg. web visit.
called “Puzzle Caps”.     75% repeat usage.
Scout Mob

Problem:                     Solution:
How to create hyper-         ScoutMob built in just 2
location promotions in       weeks.
real-time


Opportunity:                 Result:
Enable time-sensitive hot    “By using Titanium we
deals with push              were able to get a high-
notifications, geolocation   quality, location-based
with the convenience of      app to our first market
their mobile phone.          quickly.”
That’s Great!
                  But…
“Most apps take at least six months of full-time work
and cost between $20,000 and $150,000 to develop.”

                  (Forrester Research)
Solution:
             Appcelerator Titanium
            Use web technologies to build native apps


                                   Mobile


                                   Desktop
                                   Netbooks
Web Developers
                                   Tablets
                 Titanium
                                   Set-top Boxes
                                                        Users
Product Offering
                       Create, test, and commercialize
                         native mobile and desktop applications
                        with the web technologies you use today.




                                                                Appcelerator
Titanium Mobile                   Titanium Desktop
                                                                Network
Develop Native iPhone and         Build Desktop apps that can   Cloud services used for
Android apps with full access     be deployed with one code     testing, packaging,
to each device’s APIs.            base on the PC, Mac, or       distribution, and
                                  Linux platforms.              analytics.
Solution Overview
Titanium




           Mobile         Desktop




   Appcelerator Network
It’s Catching On.
Titanium Mobile Beta launched - 6/6/09


Appcelerator has attracted 24,000+ new web developers
to create mobile and desktop apps



Top 3 application categories:

 Utilities:    budgeting, server monitoring, home management, barcode scanning

 Business:     mobile ports of existing SaaS-based enterprise apps, ERP, onsite
               billing/quoting/invoicing

 Social:       Social aggregation, friend finder, job/employment, Twitter
So how does it work?
You write JavaScript

    HTML, CSS



 web stuff
We compile into native
   application for each
     target platform



Titanium takes care of complicated native stuff
Titanium APIs

Geolocation          Gestures
SQL Database         Maps
Sound, Video         Email
Filesystem           Facebook, YQL
Camera               Twitter, SOAP
Animations           XML
Address Book         Accelerometer
          and so much more
oh that’s easy

Ti.UI.showCamera(callback)

   Ti.UI.createSound()

    Ti.UI.createMap()
HTML5
var webview =
Ti.UI.createWebView({
    url:‘http://wordpress.com’
});

window.add(webview);
Demo time
Download Titanium Free at
http://www.appcelerator.com




                       26

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DFW Wordpress February Meetup - Appcelerator Titanium

  • 1. Introducing Titanium Mobile DFW Wordpress Meetup Jeff Haynie Feb 20, 2010 @jhaynie
  • 2. Jeff Haynie @jhaynie http://blog.jeffhaynie.us Serial Entrepreneur & Silicon Valley geek Co-founder and CEO, Appcelerator All around good guy
  • 3. We enable web developers to quickly create and commercialize mobile & desktop applications.
  • 4. 2013: Mobile will be 40% of all internet traffic. Web Mobile Source: eMarketer. June 2009
  • 5. Apps drive this growth. “3 Billion downloads, 140,000 apps” (Apple)
  • 6. Because… “Native apps leverage the relationship between the user and the device in a way mobile web apps simply can’t.” (Mobile Marketer)
  • 7. And… “Android will overtake Blackberry and iPhone by 2012” (Gartner)
  • 8. Oh, and the iPad…
  • 10. So what… Does building mobile applications matter?
  • 11. Apps create opportunity. Brand loyalty Better user metrics Deeper engagement Transactional conversion
  • 12. Pabst/Archrival Problem: Solution: Archrival was not Built Pabst’s app in two successful in prior weeks. Uses HTML5, iPhone app attempts. analytics. Result: Opportunity: Extend popular affinity Average customer campaign and deepen engagement: 15 engagement with brand puzzles, 4.5 minutes through a mobile app >50% avg. web visit. called “Puzzle Caps”. 75% repeat usage.
  • 13. Scout Mob Problem: Solution: How to create hyper- ScoutMob built in just 2 location promotions in weeks. real-time Opportunity: Result: Enable time-sensitive hot “By using Titanium we deals with push were able to get a high- notifications, geolocation quality, location-based with the convenience of app to our first market their mobile phone. quickly.”
  • 14. That’s Great! But… “Most apps take at least six months of full-time work and cost between $20,000 and $150,000 to develop.” (Forrester Research)
  • 15. Solution: Appcelerator Titanium Use web technologies to build native apps Mobile Desktop Netbooks Web Developers Tablets Titanium Set-top Boxes Users
  • 16. Product Offering Create, test, and commercialize native mobile and desktop applications with the web technologies you use today. Appcelerator Titanium Mobile Titanium Desktop Network Develop Native iPhone and Build Desktop apps that can Cloud services used for Android apps with full access be deployed with one code testing, packaging, to each device’s APIs. base on the PC, Mac, or distribution, and Linux platforms. analytics.
  • 17. Solution Overview Titanium Mobile Desktop Appcelerator Network
  • 18. It’s Catching On. Titanium Mobile Beta launched - 6/6/09 Appcelerator has attracted 24,000+ new web developers to create mobile and desktop apps Top 3 application categories: Utilities: budgeting, server monitoring, home management, barcode scanning Business: mobile ports of existing SaaS-based enterprise apps, ERP, onsite billing/quoting/invoicing Social: Social aggregation, friend finder, job/employment, Twitter
  • 19. So how does it work?
  • 20. You write JavaScript HTML, CSS web stuff
  • 21. We compile into native application for each target platform Titanium takes care of complicated native stuff
  • 22. Titanium APIs Geolocation Gestures SQL Database Maps Sound, Video Email Filesystem Facebook, YQL Camera Twitter, SOAP Animations XML Address Book Accelerometer and so much more
  • 23. oh that’s easy Ti.UI.showCamera(callback) Ti.UI.createSound() Ti.UI.createMap()
  • 24. HTML5 var webview = Ti.UI.createWebView({ url:‘http://wordpress.com’ }); window.add(webview);
  • 26. Download Titanium Free at http://www.appcelerator.com 26