DFW Wordpress February Meetup - Appcelerator Titanium

Introducing Titanium Mobile DFW Wordpress Meetup Jeff Haynie Feb 20, 2010 @jhaynie

Jeff Haynie @jhaynie http://blog.jeffhaynie.us Serial Entrepreneur & Silicon Valley geek Co-founder and CEO, Appcelerator All around good guy

We enable web developers to quickly create and commercialize mobile & desktop applications.

2013: Mobile will be 40% of all internet traffic. Web Mobile Source: eMarketer. June 2009

Apps drive this growth. “3 Billion downloads, 140,000 apps” (Apple)

Because… “Native apps leverage the relationship between the user and the device in a way mobile web apps simply can’t.” (Mobile Marketer)

And… “Android will overtake Blackberry and iPhone by 2012” (Gartner)

Oh, and the iPad…

So what… Does building mobile applications matter?

Apps create opportunity. Brand loyalty Better user metrics Deeper engagement Transactional conversion

Pabst/Archrival Problem: Solution: Archrival was not Built Pabst’s app in two successful in prior weeks. Uses HTML5, iPhone app attempts. analytics. Result: Opportunity: Extend popular affinity Average customer campaign and deepen engagement: 15 engagement with brand puzzles, 4.5 minutes through a mobile app >50% avg. web visit. called “Puzzle Caps”. 75% repeat usage.

Scout Mob Problem: Solution: How to create hyper- ScoutMob built in just 2 location promotions in weeks. real-time Opportunity: Result: Enable time-sensitive hot “By using Titanium we deals with push were able to get a high- notifications, geolocation quality, location-based with the convenience of app to our first market their mobile phone. quickly.”

That’s Great! But… “Most apps take at least six months of full-time work and cost between $20,000 and $150,000 to develop.” (Forrester Research)

Solution: Appcelerator Titanium Use web technologies to build native apps Mobile Desktop Netbooks Web Developers Tablets Titanium Set-top Boxes Users

Product Offering Create, test, and commercialize native mobile and desktop applications with the web technologies you use today. Appcelerator Titanium Mobile Titanium Desktop Network Develop Native iPhone and Build Desktop apps that can Cloud services used for Android apps with full access be deployed with one code testing, packaging, to each device’s APIs. base on the PC, Mac, or distribution, and Linux platforms. analytics.

Solution Overview Titanium Mobile Desktop Appcelerator Network

It’s Catching On. Titanium Mobile Beta launched - 6/6/09 Appcelerator has attracted 24,000+ new web developers to create mobile and desktop apps Top 3 application categories: Utilities: budgeting, server monitoring, home management, barcode scanning Business: mobile ports of existing SaaS-based enterprise apps, ERP, onsite billing/quoting/invoicing Social: Social aggregation, friend finder, job/employment, Twitter

So how does it work?

You write JavaScript HTML, CSS web stuff

We compile into native application for each target platform Titanium takes care of complicated native stuff

Titanium APIs Geolocation Gestures SQL Database Maps Sound, Video Email Filesystem Facebook, YQL Camera Twitter, SOAP Animations XML Address Book Accelerometer and so much more

oh that’s easy Ti.UI.showCamera(callback) Ti.UI.createSound() Ti.UI.createMap()

HTML5 var webview = Ti.UI.createWebView({ url:‘http://wordpress.com’ }); window.add(webview);

Demo time

Download Titanium Free at http://www.appcelerator.com 26

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DFW Wordpress February Meetup - Appcelerator Titanium

by Jeff Haynie on Feb 22, 2010

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DFW Wordpress February Meetup - Appcelerator Titanium — Presentation Transcript