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Liverpool Business Fair
1. How to manage your Social Media 4
business in #2DaysSocialAge
Jeanne Hatton – Social Media Academy
twitter: @jeannehatton @2DaysSocialAge
LinkedIn: jeannehatton
email: jeanne@uniti-online.com
Hootsuite Certified Professional / Hootsuite Solution Partner
2. Me
• Owner Uniti Solutions Ltd (18 years)
• Live in Willaston
• Training and Consultancy
• Social Media / Social Business / Hootsuite
• Microsoft SharePoint
• Microsoft Office 365
• Microsoft Yammer
• IBM Collaboration Solutions
3. How far have we come……
Let’s face it – communication was hard in those days…………….
“The tools we use to
communicate shape the very
foundations of culture, society
and business: how we
innovate, how we solve
problems, how we organize
and how we act. Continued
innovation is key to continued
progress.” Ray Ozzie - @rozzie
ceo@talko.com
From this……
To this!
Lots of noise
4. My travelling days were many
Communication with the outside was hard.
Never worked and WHO was
Listening….
Only for the privileged
minority like the military…
5. Facebook grew and grew – giving birth to
many other social media platforms
It became a way for me to
stay connected to friends and
family even though I was
miles away. Sometime but
not always in exotic locations.
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
Images sell your business too...make sure yours are
formatted correctly on Social Media Platforms! First
Impressions Count! James Wallis
6. Images – best practise
1.TWITTER IMAGES SIZES
header photo: 1500 x 500
2.Profile photo: 400 x 400
3.In-stream photo: 440 x 220
FACEBOOK IMAGE SIZES
1.profile image: 180 x 180 px
2.highlighted image: 1200 x 717 px
3. shared link: 1200 x 627 px
LINKEDIN IMAGE SIZES
1. Standard logo: 100 x 60
2. Banner image: 646 x 220
minimum
3. Career cover photo: 974 x 300
4. Square logo: 150 x 50
7. Twitter……Tweets……….Chats…….Video
In 2011 while at an IBM
conference in Florida I
discovered you needed Twitter
to find where the parties
where. That was it – I was
hooked.
Evolution of my use of
Twitter:
• Parties
• Information
• Engaging with existing
and prospective clients
Twitter – new features
• Group chats – invite up to 20 people
• 30 second video
• Coming soon – Periscope
• IBM & Twitter analytics
“Recommended hashtags to get you more reach”
#B2BHour #GBHour #iTsLocal (Twirral Marketing)
8. A Plethora of social media
• Bebo
• Mysite
• Facebook
• Twitter
• LinkedIn
• Instagram
• Snapchat
• Pinterest
• Google +
• Tumblr
Which one shall I use?????
You should
choose the right
platform for your
business.
Choose a
platform you feel
comfortable with
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
“What Platform to choose
...Twitter ...Why Because iT
is Alive 24/7” Thomas Parr
@Twirral1
“What Platform to choose ...Choose a
platform That best shows off the quality of
your business.” Thomas Parr @Twirral1
10. How many messages / posts / tweets can you
handle - you need a social media management
tool.
I was spending most of my journeys switching from social network to
social network – some well known and some were private
I began to search for
ways of managing my
increasing social media
addiction.
I tried Tweetdeck
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
11. Hootsuite
• What is Hootsuite
• A social media management platform
• Can schedule posts
• Can discover content
• Can generate analytics
• Can aid social listening and social engagement
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
13. A few of the companies that use Hootsuite….
Adidas, Orange, FC Barcelona, Eurostar International,
Oakley, ANZ Bank and many more ………….
16. See the big picture
– manage your social media profiles from a single dashboard. Post,
tweet, share and comment without leaving Hootsuite
17. Track your success
– easy to read reports deliver realtime results of your reach across the social web
18. Add free apps
– Enhance your personal dashboard with apps
from the app directory such as MailChimp,
Soundcloud, Tumblr, Instagram, YouTube, and
more.
20. Add a twitter feed
Try it yourself at: https://hootsuite.com/hootfeed
21. Social Listening
• Listen to your prospects
• Listen to your customers
• Listen to your competitors
• Listen for any mention of your
brand or company - or
22. Hootsuite University provided you with expert
level social media management skills and
industry recognised certification so you can excel
at your job and stand out from the pack.
Hootsuite University
• Get certified
• Learn at your own pace
• Become an expert
Hootsuite Certified
Professional Course
30th March – 4 x 4 hour
sessions
Book via Eventbrite
24. So is it local ………..
But we have plenty of local work too – care
to join us. Some of our recent clients are
25. Social Media Academy @2DaysSocialAge
• We can get you set up on Hootsuite
• We can help you set up your dashboard and define your social
strategy
• We can help you or your staff become Hootsuite Certified
Professional(s)
• We can provide social media management
Hootsuite Certified
Professional Course
30th March – 4 x 4
hour sessions
Book via Eventbrite
#Sellping – Twitter training
for business by Thomas
Parr (@Twirral1)
1 x 4 hour session 1st
April– book via Eventbrite
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
Training & Consultancy
From
@Twirral1 & @JeanneHatton
26. Hootsuite 4 part training
From the Social Media Academy
Jeanne Hatton
twitter: @jeannehatton
LinkedIn: jeannehatton
email: jeanne@uniti-online.com
Hootsuite Certified Professional
Thank you – if you enjoyed this
presentation please tell all your
followers
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
Editor's Notes
As I followed more and more people
Talk about which platforms do what.
Hootsuite the defacto standard for management of social media management campaigns