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How to manage your Social Media 4
business in #2DaysSocialAge
Jeanne Hatton – Social Media Academy
twitter: @jeannehatton @2DaysSocialAge
LinkedIn: jeannehatton
email: jeanne@uniti-online.com
Hootsuite Certified Professional / Hootsuite Solution Partner
Me
• Owner Uniti Solutions Ltd (18 years)
• Live in Willaston
• Training and Consultancy
• Social Media / Social Business / Hootsuite
• Microsoft SharePoint
• Microsoft Office 365
• Microsoft Yammer
• IBM Collaboration Solutions
How far have we come……
Let’s face it – communication was hard in those days…………….
“The tools we use to
communicate shape the very
foundations of culture, society
and business: how we
innovate, how we solve
problems, how we organize
and how we act. Continued
innovation is key to continued
progress.” Ray Ozzie - @rozzie
ceo@talko.com
From this……
To this!
Lots of noise
My travelling days were many
Communication with the outside was hard.
Never worked and WHO was
Listening….
Only for the privileged
minority like the military…
Facebook grew and grew – giving birth to
many other social media platforms
 It became a way for me to
stay connected to friends and
family even though I was
miles away. Sometime but
not always in exotic locations.
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
Images sell your business too...make sure yours are
formatted correctly on Social Media Platforms! First
Impressions Count! James Wallis
Images – best practise
1.TWITTER IMAGES SIZES
header photo: 1500 x 500
2.Profile photo: 400 x 400
3.In-stream photo: 440 x 220
FACEBOOK IMAGE SIZES
1.profile image: 180 x 180 px
2.highlighted image: 1200 x 717 px
3. shared link: 1200 x 627 px
LINKEDIN IMAGE SIZES
1. Standard logo: 100 x 60
2. Banner image: 646 x 220
minimum
3. Career cover photo: 974 x 300
4. Square logo: 150 x 50
Twitter……Tweets……….Chats…….Video
In 2011 while at an IBM
conference in Florida I
discovered you needed Twitter
to find where the parties
where. That was it – I was
hooked.
Evolution of my use of
Twitter:
• Parties
• Information
• Engaging with existing
and prospective clients
Twitter – new features
• Group chats – invite up to 20 people
• 30 second video
• Coming soon – Periscope
• IBM & Twitter analytics
“Recommended hashtags to get you more reach”
#B2BHour #GBHour #iTsLocal (Twirral Marketing)
A Plethora of social media
• Bebo
• Mysite
• Facebook
• Twitter
• LinkedIn
• Instagram
• Snapchat
• Pinterest
• Google +
• Tumblr
Which one shall I use?????
 You should
choose the right
platform for your
business.
 Choose a
platform you feel
comfortable with
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
“What Platform to choose
...Twitter ...Why Because iT
is Alive 24/7” Thomas Parr
@Twirral1
“What Platform to choose ...Choose a
platform That best shows off the quality of
your business.” Thomas Parr @Twirral1
Gartner predictis ¼ of businesses will lose
market position
How many messages / posts / tweets can you
handle - you need a social media management
tool.
I was spending most of my journeys switching from social network to
social network – some well known and some were private
I began to search for
ways of managing my
increasing social media
addiction.
I tried Tweetdeck
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
Hootsuite
• What is Hootsuite
• A social media management platform
• Can schedule posts
• Can discover content
• Can generate analytics
• Can aid social listening and social engagement
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
Liverpool Business Fair
A few of the companies that use Hootsuite….
Adidas, Orange, FC Barcelona, Eurostar International,
Oakley, ANZ Bank and many more ………….
Liverpool Business Fair
Schedule – Create now and share later
See the big picture
– manage your social media profiles from a single dashboard. Post,
tweet, share and comment without leaving Hootsuite
Track your success
– easy to read reports deliver realtime results of your reach across the social web
Add free apps
– Enhance your personal dashboard with apps
from the app directory such as MailChimp,
Soundcloud, Tumblr, Instagram, YouTube, and
more.
Share more with Hootlet
Add a twitter feed
Try it yourself at: https://hootsuite.com/hootfeed
Social Listening
• Listen to your prospects
• Listen to your customers
• Listen to your competitors
• Listen for any mention of your
brand or company -  or 
Hootsuite University provided you with expert
level social media management skills and
industry recognised certification so you can excel
at your job and stand out from the pack.
Hootsuite University
• Get certified
• Learn at your own pace
• Become an expert
Hootsuite Certified
Professional Course
30th March – 4 x 4 hour
sessions
Book via Eventbrite
Some of the companies we work with…….
So is it local ………..
But we have plenty of local work too – care
to join us. Some of our recent clients are
Social Media Academy @2DaysSocialAge
• We can get you set up on Hootsuite
• We can help you set up your dashboard and define your social
strategy
• We can help you or your staff become Hootsuite Certified
Professional(s)
• We can provide social media management
Hootsuite Certified
Professional Course
30th March – 4 x 4
hour sessions
Book via Eventbrite
#Sellping – Twitter training
for business by Thomas
Parr (@Twirral1)
1 x 4 hour session 1st
April– book via Eventbrite
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
Training & Consultancy
From
@Twirral1 & @JeanneHatton
Hootsuite 4 part training
From the Social Media Academy
Jeanne Hatton
twitter: @jeannehatton
LinkedIn: jeannehatton
email: jeanne@uniti-online.com
Hootsuite Certified Professional
Thank you – if you enjoyed this
presentation please tell all your
followers
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton

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Liverpool Business Fair

  • 1. How to manage your Social Media 4 business in #2DaysSocialAge Jeanne Hatton – Social Media Academy twitter: @jeannehatton @2DaysSocialAge LinkedIn: jeannehatton email: jeanne@uniti-online.com Hootsuite Certified Professional / Hootsuite Solution Partner
  • 2. Me • Owner Uniti Solutions Ltd (18 years) • Live in Willaston • Training and Consultancy • Social Media / Social Business / Hootsuite • Microsoft SharePoint • Microsoft Office 365 • Microsoft Yammer • IBM Collaboration Solutions
  • 3. How far have we come…… Let’s face it – communication was hard in those days……………. “The tools we use to communicate shape the very foundations of culture, society and business: how we innovate, how we solve problems, how we organize and how we act. Continued innovation is key to continued progress.” Ray Ozzie - @rozzie ceo@talko.com From this…… To this! Lots of noise
  • 4. My travelling days were many Communication with the outside was hard. Never worked and WHO was Listening…. Only for the privileged minority like the military…
  • 5. Facebook grew and grew – giving birth to many other social media platforms  It became a way for me to stay connected to friends and family even though I was miles away. Sometime but not always in exotic locations. Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton Images sell your business too...make sure yours are formatted correctly on Social Media Platforms! First Impressions Count! James Wallis
  • 6. Images – best practise 1.TWITTER IMAGES SIZES header photo: 1500 x 500 2.Profile photo: 400 x 400 3.In-stream photo: 440 x 220 FACEBOOK IMAGE SIZES 1.profile image: 180 x 180 px 2.highlighted image: 1200 x 717 px 3. shared link: 1200 x 627 px LINKEDIN IMAGE SIZES 1. Standard logo: 100 x 60 2. Banner image: 646 x 220 minimum 3. Career cover photo: 974 x 300 4. Square logo: 150 x 50
  • 7. Twitter……Tweets……….Chats…….Video In 2011 while at an IBM conference in Florida I discovered you needed Twitter to find where the parties where. That was it – I was hooked. Evolution of my use of Twitter: • Parties • Information • Engaging with existing and prospective clients Twitter – new features • Group chats – invite up to 20 people • 30 second video • Coming soon – Periscope • IBM & Twitter analytics “Recommended hashtags to get you more reach” #B2BHour #GBHour #iTsLocal (Twirral Marketing)
  • 8. A Plethora of social media • Bebo • Mysite • Facebook • Twitter • LinkedIn • Instagram • Snapchat • Pinterest • Google + • Tumblr Which one shall I use?????  You should choose the right platform for your business.  Choose a platform you feel comfortable with Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton “What Platform to choose ...Twitter ...Why Because iT is Alive 24/7” Thomas Parr @Twirral1 “What Platform to choose ...Choose a platform That best shows off the quality of your business.” Thomas Parr @Twirral1
  • 9. Gartner predictis ¼ of businesses will lose market position
  • 10. How many messages / posts / tweets can you handle - you need a social media management tool. I was spending most of my journeys switching from social network to social network – some well known and some were private I began to search for ways of managing my increasing social media addiction. I tried Tweetdeck Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
  • 11. Hootsuite • What is Hootsuite • A social media management platform • Can schedule posts • Can discover content • Can generate analytics • Can aid social listening and social engagement Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
  • 13. A few of the companies that use Hootsuite…. Adidas, Orange, FC Barcelona, Eurostar International, Oakley, ANZ Bank and many more ………….
  • 15. Schedule – Create now and share later
  • 16. See the big picture – manage your social media profiles from a single dashboard. Post, tweet, share and comment without leaving Hootsuite
  • 17. Track your success – easy to read reports deliver realtime results of your reach across the social web
  • 18. Add free apps – Enhance your personal dashboard with apps from the app directory such as MailChimp, Soundcloud, Tumblr, Instagram, YouTube, and more.
  • 19. Share more with Hootlet
  • 20. Add a twitter feed Try it yourself at: https://hootsuite.com/hootfeed
  • 21. Social Listening • Listen to your prospects • Listen to your customers • Listen to your competitors • Listen for any mention of your brand or company -  or 
  • 22. Hootsuite University provided you with expert level social media management skills and industry recognised certification so you can excel at your job and stand out from the pack. Hootsuite University • Get certified • Learn at your own pace • Become an expert Hootsuite Certified Professional Course 30th March – 4 x 4 hour sessions Book via Eventbrite
  • 23. Some of the companies we work with…….
  • 24. So is it local ……….. But we have plenty of local work too – care to join us. Some of our recent clients are
  • 25. Social Media Academy @2DaysSocialAge • We can get you set up on Hootsuite • We can help you set up your dashboard and define your social strategy • We can help you or your staff become Hootsuite Certified Professional(s) • We can provide social media management Hootsuite Certified Professional Course 30th March – 4 x 4 hour sessions Book via Eventbrite #Sellping – Twitter training for business by Thomas Parr (@Twirral1) 1 x 4 hour session 1st April– book via Eventbrite Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton Training & Consultancy From @Twirral1 & @JeanneHatton
  • 26. Hootsuite 4 part training From the Social Media Academy Jeanne Hatton twitter: @jeannehatton LinkedIn: jeannehatton email: jeanne@uniti-online.com Hootsuite Certified Professional Thank you – if you enjoyed this presentation please tell all your followers Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton

Editor's Notes

  1. As I followed more and more people
  2. Talk about which platforms do what.
  3. Hootsuite the defacto standard for management of social media management campaigns