Trillion Dollar Challenges - MBA Course at IE Business School


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The syllabus for Trillion Dollar Challenges, the MBA elective I teach at IE Business School in Madrid.

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Trillion Dollar Challenges - MBA Course at IE Business School

  1. 1. TRILLION DOLLAR CHALLENGES AREA: ENTREPRENEURSHIP SESSIONS: 10 PROFESSOR: JOE HASLAM B. Comm., University College Cork, Ireland M.Sc., University College Cork, Ireland International MBA, IE Business School, Spain Kauffman Foundation Global Partner Network (KGPN) Perot Systems, VISION Consulting, Electronic Arts, Panda Security Mentor: Wayra, Startup Bootcamp, Lisbon Challenge, IE Venture Lab Founding Team:, Advisory Board: @camareroapp, @innubu, @sharedsecrets "exponential technologies …. are enabling small teams to do what was once only possible for governments and large corporations" Vivek Wadhwa - Singularity University Forbes Magazine - 25th June 2012 STUDENT FEEDBACK 1 
  2. 2. COURSE OBJECTIVE The biggest event that will occur in the working lives of MBA students today is “Singularity”. At a time in the future (most experts agree within 20 years) machines will become so powerful that they rival human intelligence. Singularity will give an opportunity to the coming generation to make lots of money by doing something that also makes a difference. To paraphrase former @Facebook research scientist @hackingdata the best minds of a generation can work on challenges such as how to cure cancer or how to provide clean water for billions, not on how to make people click on ads. Previously this course was called Humanities Grand Challenges. The name was changed to Trillion Dollar Challenges to reflect that it seeks to take a market driven route to solving the world´s problems as opposed to one based on charity and aid. Over 10 sessions, I will show you about one thousand ways in which our world is broken and some of what is happening to fix it. I don’t mind if you find 99.9% of these problems uninteresting as long as I find one challenge that makes you go “wow, that grabs me. That´s what I want to do” PROGRAM Please note that no specific preparation is required for any of the sessions. Should you wish, you are welcome to read or watch the material listed in advance but most learning follows from digging deeper into what really interests you after it has been discussed in class. SESSION 1: SINGULARITY We start by unpacking the word Singularity. It means different things to different people. Here we will define it in the way that futurists, such as Ray Kurzweil, do to mean the point where technologically-created cognitive capacity is reached and then goes beyond that possible for humans. When this will happen and what the long term effect will be are not as interesting as the convergence itself. This is already happening and causing revolutions in genetics, nanotechnology and robotics. Articles By 2029, computers will match human intelligence: Ray Kurzweil artificial-intelligence-200-million-pages Google’s Chief Engineer: People Will Soon Upload Their Entire Brains To Computers A group of stem-cell biologists have grown an “organoid” that resembles a brain have-grown-organoid-resembles-brain Paul Allen: The Singularity Isn't Near Is the singularity near, or is it already history? already-passed.html Merely Human? That’s So Yesterday 2
  3. 3. Why I Believe That This Will Be The Most Innovative Decade In History Singularity University: Meet The People Who Are Building Our Future thinkers Books The Singularity Is Near: When Humans Transcend Biology Singularity Rising: Surviving and Thriving in a Smarter, Richer, and More Dangerous World Video Transcendent Man (2009) The Singularity (2012) Singularity or Bust SECTION A – THEORY SESSION 2: INNOVATION & SUSTAINIBILITY Is the rate of innovation slowing or are scientists just measuring the wrong things? In this class we will look specifically at three concepts: Disruptive Innovation, Frugal Innovation and Open Innovation. How can they be used to see what is next? Articles Innovation: The History of a Buzzword buzzword/277067/ Understanding How The Innovator’s Dilemma Affects You affects-you/ Netflix Prize A “Turning Point” For Open Innovation Asian innovation - Frugal ideas are spreading from East to West Disruptive Innovation for Social Change Can Silicon Valley Save the World? The Collapse of Complex Business Models 3 
  4. 4. Can business solve the world's biggest problems by disruptive change? change Why Sustainability Is Now the Key Driver of Innovation Unilever’s global success is driven by innovation and sustainability innovation-and-sustainability/ Shareholder Value Theory, The Origin Of 'The World's Dumbest Idea milton-friedman/ In today's corporations the buck never stops. Welcome to the age of irresponsibility Company profits depend on the 'welfare payments' they get from society society We must stop protecting the rich from market forces The world’s next great leap forward - Towards the end of poverty out-extreme-poverty-20-years-world-should-aim Our dangerous illusion of tech progress by Garry Kasparov and Peter Thiel Imprisoned by Innovation Ha-Joon Chang: The net isn't as important as we think Lunch with the FT: Ha-Joon Chang Is U.S. Economic Growth Over? Faltering Innovation Confronts - The Six Headwinds Watch this man. Review of Civilisation by Niall Ferguson by Pankaj Mishra It’s a Myth That Entrepreneurs Drive New Technology state_innovation_comes_from_public_investment.html The entrepreneurial state - A new book points out the big role governments play in creating innovative businesses governments-play-creating-innovative-businesses Why innovation needs the help of an active state - Techno-Pessimists: Wrong In The 1930s, Wrong Today 4
  5. 5. Has the ideas machine broken down? stopped-driving-growth-getting-increasing The west desperately needs more madcap schemes like the Hyperloop Books The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business Open Innovation: The New Imperative for Creating And Profiting from Technology Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits Cradle to Cradle: Remaking the Way We Make Things The End of Poverty: Economic Possibilities for Our Time To Save Everything, Click Here: The Folly of Technological Solutionism The Great Stagnation: How America Ate All The Low-Hanging Fruit of Modern History,Got Sick, and Will (Eventually) Feel Better ebook/dp/B004H0M8QS Civilization: The West and the Rest The Great Degeneration: How Institutions Decay and Economies Die Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages Boulevard of Broken Dreams: Why Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed--and What to Do About It 23 Things They Don't Tell You About Capitalism by Ha-Joon Chang Video In Tech We Trust - A Debate With Peter Thiel and Marc Andreessen Mariana Mazzucato: Government -- investor, risk-taker, innovator 5 
  6. 6. SESSION 3: BIG DATA & THE INTERNET OF THINGS These are two separate concepts, but looking at them together is good way of hypothesizing about how our world might change. Big Data still has an imprecise meaning. It started as a reference to the problem of when data sets grow so large that they become awkward to work with. In time tools will get better and be able to extract meaning. I like to think of The Internet of Things as a world where everything except food has an IP address. We will look at real world examples of machine to machine (M2M) conversations, social graphs and augmented reality products. Maybe we will emerge with more question than answers from this session but the hope is that one day it will all make sense. Articles The Origins of ‘Big Data’: An Etymological Detective Story Data, data everywhere - Information has gone from scarce to superabundant. That brings huge new benefits but also big headaches 14 Big Data Startups You're Going To Be Hearing A Lot More About Is Data The New Oil? Big Data Is Not the New Oil What’s the difference between big data and business analytics? Clayton Christensen: Still disruptive What Data Can’t Do Stop Hyping Big Data and Start Paying Attention to ‘Long Data’ Beware the Big Errors of ‘Big Data’ The Age of Big Data Welcome to the Programmable World The Internet of Things and the future of manufacturing of_manufacturing One Trillion Sensors Embedded in Humans and Machines by 2020 Need-to-know: A guide to the internet of things 6
  7. 7. Why I invested in SmartThings The internet of things - Mote learning More Connected Homes, More Problems FTC targets ‘internet of things’ amid privacy fears Spreadsheets: Broken link. Computing power, like political power, corrupts CIA Chief Tech Officer: Big Data Is The Future And We Own It 2013: The year of the Internet of Things The Internet of Things Has Arrived — And So Have Massive Security Issues Books Big Data: A Revolution That Will Transform How We Live, Work, and Think The Signal and the Noise: Why So Many Predictions Fail — but Some Don't Video "Why the Internet of Things is moving from industry to consumers sooner than you think" SESSION 4: 3D PRINTING AND NANOTECHNOLOGY Again in this session, we will connect two separate concepts and look at practical ways they are bringing change. 3D Printing companies are springing up all over the place. We know about printing household objects but its at the Nanotech layer where things get really interesting. Nanotechnology manipulates matter at the near-atomic scale, already there are scientists working on how to “print” body parts. Articles Infographic: A Brief History of 3D Printing Printing/Infographic 3d Printed Aston Martin Db4 Replica By Ivan Sentch Chris Anderson: Why I left Wired - 3D Printing Will Be Bigger Than The Web 7000007535/ 7 
  8. 8. Why You Should Care About 3D Printing From dental braces to astronauts’ seats manufacturing-not-ways-you-might 3D printing scales up: There is a lot of hype around 3D printing. But it is fast becoming integrated with mainstream manufacturing hype-around-3d-printing-it-fast Amazon quietly launches complete 3D printing store store.html Four ways 3d printing could change the world change-world The Next Trillion Dollar Industry: 3D Printing 3D printers shape up to lead the next technology gold rush Nanotechnology's Revolutionary Next Phase revolutionary-next-phase/ Nanotechnology researchers 3D print microbatteries for implants and tiny robots Graphene and Human Brain Project win largest research excellence award in history research-excellence-award-history Wonder Material Ignites Scientific Gold Rush Atom-Thin Graphene Beats Steel, Silicon; A Patent "Land Rush" This 1,600-Year-Old Goblet Shows that the Romans Were Nanotechnology Pioneers nanotechnology-pioneers-787224/ First 3D-Printed Rifle Successfully Fires 14 Shots Nanotechnology engineers can print 3D microstructures in mere seconds Books Radical Abundance: How a Revolution in Nanotechnology Will Change Civilization Civilization/dp/1610391136 Makers: The New Industrial Revolution 8
  9. 9. SECTION B – CHALLENGES SESSION 5: ENERGY & TELECOMS Where do we currently get our energy and is this likely to continue? How big a change has Mobile brought to telecommunications. How is Energy and Telecommunications linked? One very interesting theory is called The Third Industrial Revolution. Climate change, anyone want to deny that its is man made? Finally can we kick our addiction to oil and is solar the answer? Articles Futurist Ray Kurzweil sees solar energy advancing at an exponential rate, soon reaching the tipping point towards universal use. Why BP Solar Failed European utilities - How to lose half a trillion euros existential-threat-how-lose-half-trillion-euros Analysis: Renewables turn utilities into dinosaurs of the energy world why the us power grids days are numbered utilities-irrelevant Storage, Not Generation, is the Challenge to Renewable Energy renewable-energy/ Mobile is eating the world, autumn 2013 edition Rethinking Mobile First Given Tablets but No Teachers, Ethiopian Children Teach Themselves children-teach-themselves/ Zuckerberg explains, Facebook's plan to get the world online European Renewable Energy Council ranks UK 25th out of 27 states on progress towards 2020 green energy target target The Battle Over Climate Science Reuters' climate-change coverage 'fell by nearly 50% with sceptic as editor' coverage 9 
  10. 10. People Don’t Fear Climate Change Enough Naomi Klein: 'Big green groups are more damaging than climate deniers' deniers Denialists are dead wrong about the science. But they understand something the left still doesn’t get about the revolutionary meaning of climate change. Is There Really a Green Paradox? by Van der Ploeg and Withagen. The Renewable Energy Singularity Oil Soars and Natural Gas Withers: But the Energy Singularity is Not Forthcoming forthcoming/ Books The Green Paradox: A Supply-Side Approach to Global Warming The Ringtone and the Drum: Travels in the World's Poorest Countrie The Third Industrial Revolution: How Lateral Power Is Transforming Energy, the Economy, and the World Nudge: Improving Decisions About Health, Wealth and Happiness The Prize: The Epic Quest for Oil, Money & Power SESSION 6: EDUCATION & LEARNING How does the world currently learn and is this likely to continue? What is a MOOC and will they kill the MBA (no!!!). What is poverty´s link to education and who benefits from inequality. We will compare Finland´s successful education model with what the demonstrators say they want in Chile. I will try to keep control in the class while the Mexicans get into a fight over “la Maestra”. Articles Influential Pisa report says Britain's mid-table position is virtually unchanged from 2009 as attainment gap persists Khan Academy Update — It’s Hard To Imagine How Much Hotter This Tech Can Get hotter-this-tech-can-get/ How California’s Online Education Pilot Will End College As We Know It as-we-know-it/ 10
  11. 11. Rethinking Education: Why Our Education System Is Ripe For Disruption How Online Innovators Are Disrupting Education Beyond Retrofitting: Innovation in Higher Education How Do We Transform Our Schools? If You Send Your Kid to Private School, You Are a Bad Person bad_people_send_their_kids_to_private.html An army of new online courses is scaring the wits out of traditional universities. But can they find a viable business model? traditional-universities-can-they Online courses are transforming higher education, creating new opportunities for the best and huge problems for the rest higher-education-creating-new-opportunities-best Hopes that the internet can improve teaching may at last be bearing fruit Disrupting education For Obama’s New Term, Start Here Obituary- Hamilton Naki The Dangers of Telling a Single Story: Computers for Kids and Bill Gates bill-gates/ Theory of Spain’s political class A Visit To Absurdistan: What Happened to the Spain Where I Was Born? plagued-spain-a-847513.html Camila Vallejo Dowling..the face of the ‘Chilean Winter’ student protests chilean-winter-student-protests/ Education in Chile, The fraught politics of the classroom Deadlock over who should pay for education, and who should profit from it Finland's education ambassador spreads the word 11 
  12. 12. The Secret to Finland's Success With Schools, Moms, Kids—and Everything schools-moms-kids-and-everything/277699/ What Americans Keep Ignoring About Finland's School Success finlands-school-success/250564/ Why Chinese Mothers Are Superior¿ Tiger Moms Don't Raise Superior Kids, Says New Study new-study/ Books Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns Video Sir Ken Robinson: Do schools kill creativity? Waiting for 'Superman' (2010) Salman Khan: Let's use video to reinvent education Richard Wilkinson: How economic inequality harms societies Girl Rising (2013) Chimamanda Ngozi Adichie: The danger of a single story Martin Luther King Jr., "The Drum Major Instinct" Sermon SESSION /: FOOD (AND WATER) What does the planet eat and is this sustainable? What is the relationship between food and water? How much water does it make to grow a kilo of beef? Smartfoods and dumbfoods. Why are Doritos so dam tasty and how much salt, sugar and fat is in them? Nestle, Monsanto, Glencore and even Goldman Sachs, are their ethical questions to be answered? And is "Eat food, not too much, mostly plants." really good advice? Articles Inside the geopolitics of a a hungry planet John Deere tractors are getting smarter all the time 12
  13. 13. Farm subsidies: A welfare program for agribusiness EU agricultural overhaul puts onus on farmers to be green The 9 billion-people question The end of cheap food What costs the world $260 billion each year? For want of a drink Giant water reserves found in desert dry region of Kenya fndir2ev-1226718081792 Segway creator unveils his next invention: a magic water purifier Why Profits, Entrepreneurship, And Social Good Are Not Incompatible incompatible/ Nestlé's Peter Brabeck: our attitude towards water needs to change stewardship Nestlé introduces bottled water for “trendy, high-income” women men/ Why wealthy tech entrepreneurs are pouring their money into water ethiopia-huddle How To Feed A Billion. And Why It Pays The Extraordinary Science of Addictive Junk Food Coca-Cola admits Dasani is really just 'purified' tap water Halve meat consumption, scientists urge rich world Venture Capitalists Are Making Bigger Bets on Food Start-Ups food-start-ups.html Fake food: the tech companies working to revolutionise how we eat protein 13 
  14. 14. The Food Issue | Scientific American Reports Feeding Frenzy: The New Politics of Food Global threat to food supply as water wells dry up, warns top environment expert up How Goldman Sachs Created the Food Crisis Investigation A Giant Among Giants Glencore - Foreign Policy 'Seed freedom is the answer to hunger and malnutrition' biodiversity What is causing food prices to soar and what can be done about it? Golden Rice: Lifesaver? Are high food prices good or bad for poverty? poverty.html The Agricultural Fulcrum: Better Food, Better Climate climate/267298/ Books Bottled and Sold: The Story Behind Our Obsession with Bottled Water The Unhealthy Truth: One Mother's Shocking Investigation into the Dangers of America's Food Supply-- and What Every Family Can Do to Protect Itself The World According to Monsanto The Omnivore's Dilemma: A Natural History of Four Meals Video Global Food Economics Food, Inc. (2008) King Corn (2007) More Than Honey (2012) 14
  15. 15. Natural World: Farm for the Future Dambisa Moyo: Is China the new idol for emerging economies? Bottled Life: Nestle's Business with Water Tapped (I) (2009) Blue Gold: World Water Wars (2008) SESSION 8: HEALTH (& AID) In this session first we look at the statistics, who lives longest and who dies quickly. Next, we look at aid to the developing world. Who is benefiting and who getting a raw deal. The increase is the rates of cancer, the so called silent killer, is one of the most troubling phenomena of recent years. How near are we to a cure? Big Pharma. Some say more sinned again than sinning. Others that the industry has lost its way. Finally we will discuss how long do you want to live for anyway? Does the phrase quality of life resonate with you? Articles Why Do Education and Health Care Cost So Much? much-.html Will Disruptive Innovations Cure Health Care? Medicine goes digital One Man's Quest To Make Medical Technology Affordable To All accessible-and-affordable How Silicon Valley Envisions The Future Of Health Care Singularity University Graduates 2013 Class: Startups Emerge To Solve Major Health Problems emerge-to-solve-major-health-problems/ Five Predictions For Biotech And Medicine In 2012 medicine-in-2012/ Bill Gates: capitalism means male baldness research gets more funding than malaria The Charitable-Industrial Complex 15 
  16. 16. The Global Elite’s Favorite Strongman Half of UK population 'will get cancer in lifetime' Do Sharks Hold Secret to Human Cancer Fight? The 10 Deadliest Cancers and Why There's No Cure Drug firms and cancer: Lucrative lifesavers treatments-lucrative-lifesavers WTF Is Calico, And Why Does Google Think Its Mysterious New Company Can Defy Aging? company-can-defy-aging/ Rebuilding Big Pharma's business model Why is it so difficult to develop drugs for cancer? Why Malcolm Gladwell Is Wrong Drugmakers: Big Pharma struggles to protect its blockbusters as they lose patent protection Drugs and emerging markets. For developing countries to get new drugs, both Big Pharma and governments must compromise Trade Deals For Cheap Drugs In Developing Nations Stalled By U.S. Drug patents - A fool’s game Profitless prosperity - The biotechnology industry needs to grow up Frequently Asked Questions About Pharmacogenomics Pharmacogenomics holds the promise that drugs might one day be tailored to your genetic makeup. Esther Dyson: We Need to Fix Health Behavior Daniel Kraft on Singularity 1 on 1: You Don’t Have To Be a Doctor to Improve Health Care doctor-to-improve-health-care/ 16
  17. 17. Books The Innovator's Prescription: A Disruptive Solution for Health Care Dead Aid: Why Aid Is Not Working and How There Is a Better Way for Africa Bad Pharma: How Drug Companies Mislead Doctors and Harm Patients Video Escape Fire: The Fight to Rescue American Healthcare (2012) Clay Shirky Keynote - Health 2.0 SF 2008 SECTION C – WHAT´S NEXT? SESSION 9: CAREERS The wrap up session will review what we have looked at and identify ways to work in this new economy. What skills will you need to have and what skills will be redundant. Will robots be our new overlords? Advice, like youth, probably just wasted on the young column,0,4054576.column Report Suggests Nearly Half of U.S. Jobs Are Vulnerable to Computerization vulnerable-to-computerization/ Where Google Ventures Is Searching Now The Future of Work The End of Labor: How to Protect Workers From the Rise of Robots from-the-rise-of-robots/267135/ Top five regrets of the dying The strategy consultants in search of a strategy What Killed Michael Porter's Monitor Group? The One Force That Really Matters group-the-one-force-that-really-matters/ Consulting on the Cusp of Disruption Hazard of the Trade: Bankers' Health 17 
  18. 18. Vivek Wadhwa: Why I Don’t Advise Startups to Hire M.B.A.s hire-m-b-a-s/ Why the Lean Start-Up Changes Everything Forget The Sequester: Entrepreneurs Are Saving The Future saving-the-future/ How to get a job after the Singularity comes Books How Will You Measure Your Life? The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career The Empty Raincoat: Making Sense of the Future by Charles Handy Adapt: Why Success Always Starts with Failure by Tim Harford Collapse: How Societies Choose to Fail or Succeed Guns, Germs, and Steel: The Fates of Human Societies Why Nations Fail: The Origins of Power, Prosperity, and Poverty The Wealth and Poverty of Nations: Why Some Are So Rich and Some So Poor The Coming Prosperity: How Entrepreneurs Are Transforming the Global Economy (2102) by Philip Auerswald Economy/dp/0199795177 The Big Switch: Rewiring the World, from Edison to Google The Mesh: Why the Future of Business Is Sharing Abundance: The Future is Better Than You Think by Peter Diamandis Video Andrew McAfee: What will future jobs look like? 18
  19. 19. Hans Rosling: The best stats you've ever seen Surviving Progress (2011) Objectified (2009) The Sharing Economy by Loic Le Meur Mark Suster - GRP Partners - LeWeb London 2013 SECTION D – IN CLASS EVALUATION SESSION 10: EXAM Students are asked to bring their PCs to the session and log into the network. 15 Minutes before the start of class, each student will be sent an email from their hypothetical “boss” with five generic questions based on what we have studied. Pick one question and reply to it. You may consult any source you like but must reply to the email within 90 minutes. After I read each email, I will reply to it with the grade and my feedback. This exam will constitute 40 per cent of the overall grade for the course. 50% of the grade will come from explaining how to tackle one of Humanity´s Great Problems in the style of a 1,000 word newspaper column. The idea is to be original and contrarian. The crazier the better. You can submit this at an anytime during the course. Finally, 10% is based of class participation. This is mostly awarded for just showing up though interesting questions which benefit the class should and will be rewarded. 50% Paper – A 1,000 word newspaper article 40% Final Exam - Answer an in class email 10% Class Participation - ENDS 19 