"I Didn't Know I Could Use the Library!" Meeting the Needs of Students Online


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Presentation for WILU 2013: What do you do with students you rarely see in the library? University of Wisconsin-Green Bay has a growing online student population. Reaching these students can be challenging. Many still view the library as just a brick-and-mortar building, and not an online 24/7 resource. Librarians conducted an assessment of online students to investigate their needs. This session will focus on the assessment results and the information literacy outreach plan put into place. It will highlight several initiatives, including the embedded librarian program, faculty-librarian collaboration, marketing efforts, and learning tools geared towards online students. Based on feedback from students and faculty, an increase in reference questions, as well as high usage statistics from librarian-created tutorials and discussion boards, the outreach plan is working. Come and learn about these best practices for online learners and share your ideas, as well.

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  • Assessment we did w/ students & facultyHow we put our outreach plan into placeLearning tools we use
  • 6,700 studentsMajority of classes originate in Adult Degree program or the Nursing ProgramOther programs w/ online component: Masters in Social Work, Health Information TechnologyIf there is room in the Adult Degree program classes after Adult Degreestudents register, classes are opened up to traditional on-campus studentsSummer classes—75% are online; in person classes tend to be art classes, science labs, phys ed., etc.
  • Adult Degree program: 900+ studentsNon-traditional, returning adultsStarted in 1978Online classes started in 1998Mostly taught by full-time faculty or long-term adjunctsBachelor of Arts, Bachelor of Applied Studies, Bachelor of Business AdministrationDegree completion programTransfers from 2-year campuses & technical collegesClass formats: mostly online, some hybrid, on-campus (evenings & Saturdays), CCTV, satellite locations—Appleton, Rhinelander, Wausau
  • Are we meeting the needs of students?
  • Distributed two surveys: Students & FacultyUsed the Qualtrics survey system. Emailed out to students & faculty.Purpose: Provide information about the libraryGage knowledge of library servicesAssess what services are being usedFind out what is needed
  • Student Survey:Response Rate: 5% - next time: place it right in course management system/have professors tell students to do itSurvey Questions – link out to itAsked: how far they live from campus, what hours are they most likely to study, how they do their research, library satisfactionLack of awareness of library servicesProblems finding full-text articlesMore library info needed in intro courses
  • Student Comment
  • Faculty SurveyResponse Rate: 50%Half had been with the program less than 4 years; half had been teaching online less than 4 years. Most experienced instructors were less satisfied with their students’ research skills, or had adapted class to not require library use.Instructors who were newer to the program were more receptive to having a librarian embedded in their class.Many were unaware of the majority of library services available to them.Some teach only in online program & don’t live locally; some never set foot on campus.Students need help CITING sourcesFaculty need a TOOL to familiarize themselves with LIBRARYLIBRARY component needs added to INTRO courses
  • Faculty Comment
  • Based on survey results, Outreach Plan put into place:More promotion of library services/marketingResearch assistance available evenings & weekendsIncrease use of Embedded LibrarianMore online tutorialsMore citation assistance neededIncrease use of library resources for student assignments
  • Pilot Program – Summer 2011 w/ Human Dev. Class that previously had F2F classesGOAL: Improve library services to online studentsMet w/ Adult Degree instructors & expanded it to intro course sections of Adult Learning SeminarUse D2L – our learning management system – to embed a librarian in coursesStudents now feel more comfortable contacting us outside of D2L (email, IM, etc…)Flexible approach: Doesn’t have to be a full semesterNeeds a research component to be usefulTargeted writing emphasis classes or those with complex research assignments Also invited Human Biology instructor whose students were struggling with their research assignment. Staff participated in 8 classes total.Program was then widely advertised in the campus faculty newsletter- opening it up to traditional courses as well
  • Students form a personal connection with library staff, increasing sense of connectedness to campus – personal connectionReduces anxiety so they can focus on course content, not the mechanicsCan be done privately so student is not embarrassed – builds self-confidenceStaff can proactively see where problems are creeping in and take steps to redirect students before it becomes a crisis. Librarian can be proactive with issues. Takes some of the burden off faculty so they can concentrate on content. Decrease faculty workload. Students can focus on content.
  • Fall 2011 – 9Spring 2012 – 18 Fall 2012 – 36 – BIG MARKETING PUSHSpring 2013 – 24 – dropped because some courses didn’t need it – IMPORTANT to target the right coursesSubject Area – IST, ENG COMP, HUMAN DEV, HUM BIOL are biggest users
  • Add intro video: name & face / explain what you’re there to do!“Ready to Go” posts: push out info, foster a relationship, active approachEncourage students to post to forum: EVERYONE learns from one another. Great marketing, too!Add a “secondary” account – general account, ref desk account, etc…
  • Based on survey data from students, they wanted more info from the library. Or were not sure how to get it.Taking information on disparate webpages an organizing it on one convenient pageReminders sent to faculty each semester about this guideSent out in an online newsletter to studentsInstructional technology staff have embedded it as a permanent link on all D2L courses for Adult DegreePoint out: “10 Library Tips” on student LibGuideFaculty LibGuide: helps fulfill goal of providing library info to faculty (requested from survey)—POINT OUT EMBEDDED CHECKLIST
  • Increase in Fall 2012 corresponds to when Instructional Technology staff added a permanent link in every Adult Degree D2L course
  • Human Bio (about 1 use per student)Human DevelopmentOverall LibGuides usage
  • Survey feedback: students need help citing sourcesIncoming students asked if we had NoodleTools, or similar servicesRunning a 1 year pilot of NoodleToolsWell-received among students & facultyWhy we picked NoodleTools. (Some think it’s too “high school”)Embedded on our “Cite Your Sources” guide – one of our most popular
  • Some created w/ Captivate, others with iMovieAll uploaded to YouTubeEmbedded into LibGuidesLinked & embedded in D2LFocus on topics mentioned in the survey:Skills: Identifying Scholarly Sources, Google Scholar, NoodleToolsServices (e.g., ILL)Databases (e.g., CINAHL)
  • Adult Degree/Nursing Survey on Tutorials: what library/research issues do students struggle with the most?We grouped the issues by importance, based off of faculty feedback
  • Pilot program was marketing. One on one marketing, etc…Attending dept. mtgs.Info in newslettersEmail to faculty at each semesterMarketing materials (eg, Research Help graphic)New Student OrientationLibrary Info is in Orientation packs sent out to students who can’t be here in-person (eg. “Top 10 Library Tips” that Joe created)Faculty marketing librarians to their students
  • Having dedicated peopleHaving funding allocated from distance ed service fees assessed to studentsJoe & Anne explain their positions: Anne’s specialty is distance ed / Joe’s job partially funded by Adult DegreeStakeholders know who to turn to to get helpUsing Data to tell your story:Online students unfamiliar w/ libraryMore in-depth questions require more timeLibrary contributes to student successGrowing need for supportYou have to have library leadership that ASKS! Can’t do more with “less.”
  • How to target the right courses (Embedded Librarian Checklist), continue dialog with targeted faculty.Project SAILSAssessment of embedded librarian programVirtual office hours—testing Anymeeting software & Google Hangouts; anymeeting.com is free videoconferencing software with screen sharing; ads are unobtrusive. Synchronous sessions (Skype & AnyMeeting) anymeeting.com is free videoconferencing software with screen sharing; ads are unobtrusive. Tutorial portalExamining how what we do is tied to retentionOnline orientation
  • "I Didn't Know I Could Use the Library!" Meeting the Needs of Students Online

    1. 1. Joe HardenbrookInstruction & Reference LibrarianUniversity of Wisconsin-Green Bayhardenbj@uwgb.edu@mrlibrarydudeLink: http://wp.me/p1mafe-ph
    2. 2. UW-Green Bay6,700 studentsAdult Degree& NursingOnline classes: mostlyMSW & HealthInformationTechnology75 % onlineSummer classes:traditionalSome online optionsforstudents
    3. 3. Adult Degree Program900+ studentsBachelor of Arts,Bachelor of Applied Studies,Bachelor of Business Admin.onlinewith some other formatsMostlyMix of full-time & retiredfaculty, and adjuncts
    4. 4. Survey – Spring 2011informationProvidewhat services are usedAssesswhat is neededFind outGage knowledgeof library servicesStudentSurvey FacultySurvey
    5. 5. Student SurveyawarenessLack ofProblems withfull-text articlesLibrary infoMoreneeded in coursesintroquestionsSurvey
    6. 6. Student Survey
    7. 7. Faculty Surveyciting sourcesStudents need helptoolFaculty need aLibraryfamiliarize themselvestowith theintrocomponent should beLibraryadded to coursesquestionsSurvey
    8. 8. Faculty Survey
    9. 9. Morepromotionof libraryservicesResearchassistanceavailableevenings &weekendsIncreaseuse ofEmbeddedLibrarianMore onlinetutorialsMorecitationassistanceIncrease useof libraryresourcesfor studentworkOutreach Plan
    10. 10. Embedded Librarianfaculty in D2LwithPartnerPilot ProgramDiscussionForumsto the LibraryPuts a Name & FaceapproachFlexiblecomponent is keyResearch
    11. 11. BenefitsPersonalConnectionSelf-ConfidenceBuildsproactiveLibrarian can bewith issuesDecreasefaculty workload
    12. 12. Stats9course sectionsFall 201118 course sectionsSpring 201236 course sectionsFall 201224 course sectionsSpring 2013Subject AreasAnthropologyArts & Visual DesignEnglish CompositionHuman BiologyHuman DevelopmentInterdisciplinaryStudiesManagementNursing
    13. 13. TipspostsDatabase of“Ready to Go”Intro Videoaccount for accessAdd “secondary”students to postto forumEncourage
    14. 14. http://libguides.uwgb.edu/adult_degreehttp://libguides.uwgb.edu/AD_facultyAdult Degree Library Guide
    15. 15. Adult Degree Library Guide535 viewsFall 2011613 viewsSpring 20121856 viewsFall 20121627 viewsSpring 2013 (to date)
    16. 16. Course Research GuidesHuman Biology 102:Intro to Human BiologyHuman Development 336:Gender DevelopmentAcross the Lifespan5,129viewsFall 201021,070 viewsFall 201144,455 viewsFall 2012Total Guide Stats
    17. 17. Citing Sources - NoodleToolsfeedbackSurveyFrequentlyasked forPilot yearhttp://libguides.uwgb.edu/CiteYourSource
    18. 18. TutorialsCaptivate& iMovieServicesSkillsDatabases
    19. 19. Tutorial PlanningHighImportanceEvaluatinginformation foundon websitesHow to identify if asource is scholarlyHow to citematerials properlyMediumImportanceChoosing relevantlibrary databasesChoosing correctsearch terms andkeywordsHow to locate afull-textInformation onplagiarism andacademic honestyLowImportanceSearching forarticles in a librarydatabaseGetting materialsnot owned byCofrin LibraryFinding a book inthe library catalog
    20. 20. MarketingPilot ProgrammeetingsDepartmentNewsletters & EmailMarketing GraphicsStudent Orientation
    21. 21. Advocating for SupportdedicatedHavingpeopleFundingallocationaskLibrary leadershipneeds tostoryTell yourdataDemonstrate with
    22. 22. rightTargeting thecoursesRetentionSkillsassessmentAssessmentof servicesVirtualoffice hoursSynchronousabilityPortalTutorialGoing ForwardOnlineorientation
    23. 23. Sharing & Questions
    24. 24. This presentation uses Creative Commons images available from Flickr: “Like”: http://www.flickr.com/photos/catspyjamasnz/6962664528/ “Abstract Fabric Swirls Background”: http://www.flickr.com/photos/hippie/2496105788/ “8th Floor, Looking Towards the Northwest”:http://www.flickr.com/photos/uwgbadmissions/4566554982/in/set-72157623964402410 “Cofrin Library on a fall morning”: http://www.flickr.com/photos/uwgbadmissions/5057569642/in/set-72157625053510342 “HELP POINT”: http://www.flickr.com/photos/polandeze/2274363944/ “Survey Says…”: http://www.flickr.com/photos/rusty_clark/8620867436/ “070305”: http://www.flickr.com/photos/cocoen/411960476/ “Shelving”: http://www.flickr.com/photos/cofrin_library/5185468876/in/set-72157625288287283 “The Adventurers”: http://www.flickr.com/photos/mikee032901/2306216747/ “2008-01-26 (Editing a paper) – 30”: http://www.flickr.com/photos/nics_events/2349632397/ “Questions”: http://www.flickr.com/photos/oberazzi/318947873/Image Sources