Jessie

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Jessie

  1. 1. Your Police Officers: Are they really protecting you?
  2. 2. Situation <ul><li>Nina Hobson, a former police officer who went undercover in a male-dominated police station. Many times Hobson found police officers were lazy, uncaring, and sexist. As the documentary exemplifies, many times police officers did not report cases of rape, and did not fulfill their duties of an officer. </li></ul>
  3. 3. Objective <ul><li>To acknowledge that there has been severe mistakes made on part of the police station and to once again gain the trust of the citizens. </li></ul>
  4. 4. Audience <ul><li>Citizens in the town of Lester who may feel they are at jeopardy because of the lack of care and respect their police department has shown through this documentary. </li></ul>
  5. 5. Strategy <ul><li>To show the citizens of Lester that there has been actions taken against these officers and an effort has been made to bring in officers that are more caring. </li></ul>
  6. 6. Tactics <ul><li>Have the offending officers make a formal apology on the local news. Also, have each officer write a formal apology to the local news paper. </li></ul><ul><li>Launch a “Rape Awareness and Self Defense Tactics” workshop that the citizens of Lester can attend. </li></ul>
  7. 7. Budget <ul><li>A large budget will need to be implemented for this campaign. The workshop will eventually turn into a weekly event, and self-defense instructors will need to be hired. </li></ul>
  8. 8. Evaluation <ul><li>The evaluation on a local level should be effective in showing that the police department does indeed care. </li></ul>
  9. 9. Source Credibility <ul><li>Because of the obvious evidence through the documentary, it may be very hard to convince people of this change. </li></ul><ul><li>As a PR representative I will reinforce the apologies of the police department so that the citizens do know that we do not reinforce this kind of behavior, and that the offending officers have been fired. </li></ul>
  10. 10. Cognitive Dissonance <ul><li>Many people already have their idea of what sexism is. They will watch the documentary, and use what they know to reinforce these beliefs. </li></ul><ul><li>Using the strategies previously stated I will work to dispute these behaviors. Reiterating that that minority does not represent everyone. </li></ul>
  11. 11. Flow of Opinion <ul><li>As these citizens matter as well, we will research another way of communicating to them. </li></ul><ul><li>Specifically through personal contact. </li></ul>
  12. 12. Suggestions for Action <ul><li>Show citizens testimonies of those who have had success stories attending the workshop. Also, that these citizens have grown to trust the Lester police force once again. </li></ul>

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