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Hub Culture 2009 Copenhagen Offer Ss

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Hub Culture's Copenhagen Pavilion offer during COP15.

Hub Culture's Copenhagen Pavilion offer during COP15.

Published in: Business, Technology, Travel
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  • 1. Hub Culture 2009 Illuminate. Integrate. Elevate. The first social network to merge the virtual and physical is altering knowledge, sustainability and collaboration for members worldwide. COPENHAGEN
  • 2. Pavilion Overview
    • The Copenhagen Pavilion will provide a centrally located, private embassy style base camp for selected members, partners, guests and VIPs during the COP15 climate negotiations, with a full range of Hub Culture Services available.
    • Goal: To become the nerve center for climate experts attending Copenhagen.
    • Dates: 1 December – 19 December, 2009
    • Objective: Integrated packages and product placement with carefully curated partners
    • Audience: CEOs, climate experts, elected officials, NGOs, the green industrial complex
  • 3. Copenhagen: COP15
    • The primary goals…
    • An exclusive, green base camp for knowledge partners
    • Leveraged introductions (virtual and physical) of influentials
    • Platform to share targeted messaging, global distribution
    • Social media tools turn green ideas into global action
  • 4. Copenhagen: COP15
    • The opportunity …
    • the merger of an online and physical place to link global green leaders at COP15
    • a collaboration in the city of Copenhagen with interested parties to bring a Hub Culture Pavilion to Copenhagen in time for the United Nations Climate Change Conference.
    • an environmental, sustainable approach with an emphasis on technology for carbon reduction
    • host cocktail parties and private summit/roundtable space for VIP partners and members.
    • the invitation-only space will be perfect for small private meetings, events, and collaboration
    • A media showcase , perfect for hosting journalists and press, and press announcements
    • include integrated innovation showcase product placement areas, press facilities, client meetings
    • provide workspace loaded with simple collaboration technology : WiFi, video streaming, web news
    • a general showcase for green initiatives.
  • 5. Copenhagen: COP15
    • The benefits …
    • Access global knowledge leaders tied to the climate discussion
    • A customized, exclusive experience geared toward opinion leaders that matter – globally.
    • Invitation only access to those in the know, and a platform to host them, discuss with them, and engage
    • A smart place to work for company employees attending Copenhagen
    • Instant ability to reach company employees worldwide who get insider views of COP15 developments
    • A social media center to tie the company messages to developments in Copenhagen
    • Be featured in video interviews and reports coming from the Pavilion to the Internet (YouTube)
    • Entertain and engage your own targets on a regular basis and on your own terms
    • ... Be a part of the action in Copenhagen via engagements that happen during the Summit
  • 6.  
  • 7. Strong Working Relationships: Globally
    • Hub Culture has worked with many global brands over the years and is building strong partners for the Pavilions project.
    • Over 4,000 global VIPs and experts have been engaged at live events and roundtables.
    • Hub Culture’s London office is based inside CNN (but held separately).
  • 8. Introduction to Hub Pavilions
    • Hub Pavilions are a unique service, fostering smart working collaboration through networking located at physical places. Pavilions interweave innovative social working design, atmosphere, and technologies to enable alternative workspace for influencers at COP15.
    • Hub Pavilions empower influencers with alternatives and/or higher productive options for social, economic, and environmental uses.
    • Hub Pavilions encourage citizens to modify behaviors for reducing carbon emissions, and increase citizen satisfaction through local community building.
    • Hub Pavilions integrate into urban development strategies around Connected Homes, Energy, Mobility, and Workplaces to provide citizens with new ways to work and interact
  • 9. Hub Culture Pavilion Benefits
    • Scalable locations for 21st century work + culture that merge virtual + physical
    • Driving human networks through connectivity, products and services
    • COMPONENTS
    • 1. Community: a core group of uses, member demonstrated desire to connect
    • 2. Physical: destination to accelerate redefinition of work spaces, social environment
    • 3. Partnerships: a. media b. public sector c. technology d. build-out
    • DELIVERABLES
    • 1. Reaches next generation workers, global youth-minded, highly mobile influentials
    • 2. Showcases and delivers services in a participatory environment
    • 3. Introduces new work collaboration models, leveraging social network systems
    • 4. Revolutionizes how communities come together to:
    • increase quality of life
    • deliver equitable benefits across stakeholder communities
    • respect support ecosystems
    • 5. Enable better work by efficiently providing modern tools and spaces.
  • 10. Key Services at COP 15
    • Guest List access – coordinated guest lists and VIP introductions for Pavilion access
    • Valet concierge services, introductions, reservations, travel and VIP guest list management
    • Business services - bookings, printing, faxing, scanning
    • WebVideo - live feeds to the Internet for web conferencing, potential telepresence can be included.
    • Wifi, internet access, including broadband connectivity
    • Private scheduled meeting space, collaborative drop-in workspace, special events, press events
  • 11. Online Collaboration Tools Manage Guests, VIPS Online Groups enable work on projects live at the Copenhagen Pavilion, continue remotely. Functions: Invite others Share discussions Develop projects Upload files Schedule & deliver content Share news across the web RSS Feeds Group Messaging Google Docs, Calendars
  • 12. Pavilions can use the Web to deliver scheduled and live video feeds HubCulture.com can run a live video feed from the Copenhagen Pavilion to the Internet, delivering live breaking views, commentary and interviews from the Pavilion to the Internet at large. This form of “super-webcam” involves curated content and scheduled events others around the world can tune-in to by accessing the Pavilion homepage, partner homepages and social media websites around the world. Hub Culture’s unique technology system can even schedule content to appear on dedicated web pages at certain times, allowing partners to schedule a private channel of content in real time.
  • 13. Sponsor Benefits
    • Copenhagen
    • Sponsor Package benefits:
    •  
    • Onsite:
    • Access to Influencers in Copenhagen during COP15
    • Social Media Center – onsite studio with videographer, editor, writer, for producing COP15 web content
    • Corporate membership for up to 8 executives
    • VIP reception invitations with subnational Government leaders.
    • Access to priority meeting rooms for 20 days
    • Street-facing branding screen on rotational programming (100 slots)
    • Opportunity to host 1 dinner for up to 16 executives with private chef/sommelier
    • 8 Invitations to opening, middle and closing cocktail parties and events
    • Opportunity to host own cocktail parties at the Pavilion – on booking availability basis
    • Access to private chefs, car-driver, valet services, printing/faxing/scanning, video conferencing
    • Opportunity to host one press conference event at the Pavilion
    • Access to open meeting space, wifi, tea and coffee
    • Online:
    • Dedicated project folder in Copenhagen online group
    • Links, file sharing, wiki, and news facilities in dedicated online group
    • Contact access to Pavilion group for discussion and interaction with members/VIPs
    • Inclusion and Opportunity to cite in all PR and press materials
    • One time outreach opportunity to HubCulture.com membership base with front page news story
    • 1 video/interview short produced at the Pavilion for viral/social media distribution (3 mins each)
    • Online Retail Sales opportunity in Virtual Store with curated products available for sale
  • 14. Supporter Benefits
    • Copenhagen
    • Partner Package benefits:
    •  
    • Onsite:
    • Access to Influencers in Copenhagen during COP15
    • Social Media Center – onsite studio with videographer, editor, writer, for producing COP15 web content
    • Corporate membership for up to 4 executives
    • VIP reception invitations with subnational Government leaders.
    • 4 Invitations to opening, middle and closing cocktail parties and events
    • Access to printing/faxing/scanning, video conferencing
    • Access to open meeting space, wifi, tea and coffee
    • Online:
    • Logo on Links, file sharing, wiki, and news facilities in dedicated online group
    • Contact access to Pavilion group for discussion and interaction with members/VIPs
    • Inclusion and Opportunity to cite in all PR and press materials
    • 1 video/interview short produced at the Pavilion for viral/social media distribution (3 mins each)
  • 15. Reach Global Influencers, Instantly Icons: Observed 5,000 CEOS 1,000 global power elite Tracking the top 2,000 Agent Members: Engaged 20,000 registered global urban influentials 100,000 secondary network finance | media | tech | ngo | political | fashion | trading | luxury | exec Audience: Enlisted 5,000+ monthly unique visitors 80,000+ monthly page views 1.0 million+ hits in 2008/9 Global email distribution Feeds up to 100,000
  • 16. Contacts For more information on the Pavilions, consulting services and content products please contact Hub Culture Services Ltd. 16 Great Marlborough Street London, W1F7HS United Kingdom t. +44 207 693 1106 f. +44 207 693 0965 m. +44 7974156458 [email_address] HubCulture.com Or arrange a face-to-face meeting at Hub Culture Resort, on Luxury Island in Second Life. Principal and Affiliate Offices: Bermuda Geneva London Hong Kong New York San Francisco Singapore The knowledge presented in this document is for the intended named recipient only and should not be passed, reproduced or distributed. All content and ideas presented in this document are the intellectual property of Hub Culture Ltd. © Hub Culture Ltd. 2002-2009 All Rights Reserved.

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