CanonDigital cameras   By Jasvinder jhalle            1
Introduction1. Canon is one of the   most famous Japanese   company in the   production of digital   cameras.2. Canon make...
Swot analysis  Strengths1. latest technology                                  Weakness2. Skilled and efficient            ...
Swot analysis     Opportunities                     Threats1.    Greater Scope of digital      technologies in near by    ...
Marketing mix     Product1. Various models for example,   power shot, EOS , SLR , etc.2. Available in different colours.3....
Marketing mix  Price1. Generally it starts from   100$.2. Everyone can easily                                     Promotio...
Marketing mix Place1. Canon has large number   of stores in the world.2. Canon operates its   business from japan in   dif...
Competitors  There are number of competitors of canon digital  cameras which are as follows:1. Nikon2. Fujifilm3. Kodak4. ...
The end   9
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Canon

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Canon

  1. 1. CanonDigital cameras By Jasvinder jhalle 1
  2. 2. Introduction1. Canon is one of the most famous Japanese company in the production of digital cameras.2. Canon makes 60% of its digital cameras in japan only. 2
  3. 3. Swot analysis Strengths1. latest technology Weakness2. Skilled and efficient 1. Dependent on world market workers 2. Cut throat3. Adopting good competition lead to marketing strategies invest more on4. Large investment on advertisement which production to cut costs lead to increase in price of the product.5. Large number of customers all over the 3 world.
  4. 4. Swot analysis Opportunities Threats1. Greater Scope of digital technologies in near by 1. During recession future. company suffers a lot.2. Expanding market in other countries by 2. Large number of investing large amounts competitors in world on advertisement and sales promotion. market.3. Meet demand by setting up new plants. 4
  5. 5. Marketing mix Product1. Various models for example, power shot, EOS , SLR , etc.2. Available in different colours.3. Better zooming options.4. Megapixels5. Makes videos6. Stores thousands of images. 5
  6. 6. Marketing mix Price1. Generally it starts from 100$.2. Everyone can easily Promotion afford. 1. Chooses celebrities in different countries.3. It varies from product to product. 2. Giving discounts on festivals. 3. Credit promotion on credit cards 6
  7. 7. Marketing mix Place1. Canon has large number of stores in the world.2. Canon operates its business from japan in different countries. 7
  8. 8. Competitors There are number of competitors of canon digital cameras which are as follows:1. Nikon2. Fujifilm3. Kodak4. Sony5. Panasonic6. Samsung 8
  9. 9. The end 9
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