Hadfield - Marketing to Developers - Microsoft VSIP Summit Oct 2011


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Abridged version of presentation originally given in October 2011 to Microsoft VSIP partners. More research, details available -- just ask.

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  • 07/20/12 23:32 © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • Hadfield - Marketing to Developers - Microsoft VSIP Summit Oct 2011

    1. 1. Notes
    2. 2. Give me non-trivial examples of The lower the barrier for software use including the source trying out a code of the demo application. demonstration product, the better.If an advert is animated and I have to wait for I don’t like the bit of text Im interested in to come “marketing” and around again, I wont bother waiting. sales pitches. Dont advertise on Twitter. Twitter sucks.
    3. 3.  8.1 M registered CodeProject members (developers) 4.1 M visit each month (uniques) Two separate surveys in October 2011  Buying influence survey  Buying “decision point” survey Build on 2009 survey (past VSIP summit)
    4. 4. *7,450,000 codeproject.com members
    5. 5. Real-life showcases made with Free, full featured trials are a must to the tool/component. prototype integration ability, testing,Sample apps with walk-thrus help. and reliability.I dont have time for steep learning curves. Give me prices in my currency.Provide fast and helpful responses to presale and support queries. The more up-to-date samples the better.
    6. 6. Never, ever call meon the phone.
    7. 7. Which of these best help you make a buying decision?(1 is "least helpful in making a decision" and 5 is "most helpful in making a decision.") Option  Avg  Reliability, quality 4.36 Features 4.32 Trial version/demo 3.96 Compatibility 3.89 Documentation 3.89 Quality of support 3.68 Peer rankings, reviews 3.52 Company reputation 3.51 Upgrade path 3.43 Source code (where applicable) 3.34 Familiarity with company/brand 3.26 Other 2.07
    8. 8. Re ne wa l/U pg rad e/N ew Pr od uc ts(Customer Need) Trust
    9. 9. Re ne wa l/U pg rad e/N ew Pr od uc ts(Customer Need) Trust
    10. 10. RESEARCH