0
Judy Habel
Duct Tape Marketing
Authorized Consultant
@DuctTapeJudy
Definition of Marketing
Know
 Like
 Trust
Marketing is a System
1.  Strategy before tactics
2.  Fill your marketing hourglass
3.  Publish educational content
4.  Cr...
Strategy in 3 Steps
•  Identify your ideal client
•  Define a core difference
•  Connect the dots
Profit
Referrals
Define
your ideal
client
What is ideal?
•  Customer
vs. transaction
•  Values difference
•  Profitable
•  Already refers
Interview your Ideal Clients
•  Why made you decide to hire us/buy from us?
•  What’s one thing we do better?
•  What coul...
Strategy in 3 Steps
•  Identify your ideal client
•  Define a core difference
•  Connect the dots
The funnel
is broken
“When it comes to lead and
referral generation, a happy
customer is the best tool.”
•  Who and how, ads, articles, referrals, networking
Know
•  Website, reception, blog content, social media,
Like
•  SEO, ...
• Who and how
• Ads
• ReferralsKnow
• Web site/blog
• Reception
• NewsletterLike
• Search
• Expert content
• Sales present...
Trust equals
referrals
Publishing Educational Content
•  Body of work
• Themes (keywords)
•  Editorial calendar
•  Story building
•  Mixed media
Pillars of a total web presence
•  Listen first
•  Optimize your web content
•  Claim real estate
•  Optimize brand assets...
SEO cupcake
Social
Links
Keywords
Content
Why social media?
•  Follow up with prospects
•  Stay top of mind with customers
•  Keep up on your industry
•  Provide cu...
Lead generation
• Advertising
•  Public relations
•  Referral systems
Lead Conversion
•  Discovery – Next step
•  Presentation – Seminar
•  Nurturing – Sales cycle
•  Transaction –
Same experi...
Your marketing calendar
•  Monthly themes
•  Weekly projects
•  Daily appointments
•  Make it fun
Marketing is a System
1.  Strategy before tactics
2.  Fill your marketing hourglass
3.  Publish educational content
4.  Cr...
Save
Your
Self
Time
Energy and
Money
The 7 Steps to Small Business Marketing Success Small Business Workshop
The 7 Steps to Small Business Marketing Success Small Business Workshop
The 7 Steps to Small Business Marketing Success Small Business Workshop
The 7 Steps to Small Business Marketing Success Small Business Workshop
The 7 Steps to Small Business Marketing Success Small Business Workshop
The 7 Steps to Small Business Marketing Success Small Business Workshop
The 7 Steps to Small Business Marketing Success Small Business Workshop
Upcoming SlideShare
Loading in...5
×

The 7 Steps to Small Business Marketing Success Small Business Workshop

978

Published on

6/11/14 Network Now Hands-On Workshop:
The 7 Steps to Small Business Marketing Success.

Join Network Now® Premium-level member Judy Habel, Partner, Partner, Crywolf Marketing and Duct Tape Marketing Authorized Consultant, for a hands-on workshop that will teach you why marketing is not only a system—it may be the most important system in any business.

Judy will help you understand how to approach marketing for your small business, and will teach you the Duct Tape Marketing System definition of marketing. Put simply, marketing is getting someone who has a need to know, like and trust you.

We’ll dive deeply into the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. We’ll also demonstrate why the Sales Funnel is broken and introduce the Marketing Hourglass.

Published in: Marketing
0 Comments
12 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
978
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
215
Comments
0
Likes
12
Embeds 0
No embeds

No notes for slide

Transcript of "The 7 Steps to Small Business Marketing Success Small Business Workshop"

  1. 1. Judy Habel Duct Tape Marketing Authorized Consultant @DuctTapeJudy
  2. 2. Definition of Marketing Know Like Trust
  3. 3. Marketing is a System 1.  Strategy before tactics 2.  Fill your marketing hourglass 3.  Publish educational content 4.  Create a total web presence 5.  Use a lead generation trio 6.  Make selling a system too 7.  Live by the calendar
  4. 4. Strategy in 3 Steps •  Identify your ideal client •  Define a core difference •  Connect the dots
  5. 5. Profit Referrals
  6. 6. Define your ideal client
  7. 7. What is ideal? •  Customer vs. transaction •  Values difference •  Profitable •  Already refers
  8. 8. Interview your Ideal Clients •  Why made you decide to hire us/buy from us? •  What’s one thing we do better? •  What could we do even better? •  Would you refer us? •  What would you Google to find a business like ours? •  What other companies do you love to refer?
  9. 9. Strategy in 3 Steps •  Identify your ideal client •  Define a core difference •  Connect the dots
  10. 10. The funnel is broken “When it comes to lead and referral generation, a happy customer is the best tool.”
  11. 11. •  Who and how, ads, articles, referrals, networking Know •  Website, reception, blog content, social media, Like •  SEO, webinars, marketing kit, white papers Trust •  Workshops, evaluations, demo, DIY training, starterTry •  Fulfillment, service team, new customer kit, delivery, financial arrangementsBuy •  Post project review, cross selling, customer eventsRepeat •  Champion events, partner intros, peer2peer Refer © Duct Tape Marketing – all rights reserved
  12. 12. • Who and how • Ads • ReferralsKnow • Web site/blog • Reception • NewsletterLike • Search • Expert content • Sales presentationTrust • Webinar • Evaluation • NurturingTry • Service team • New customer kit • Finance/deliveryBuy • Post project survey • Cross selling • Quarterly eventsRepeat • Results reviews • Partner intros • Peer2peer eventsRefer © Duct Tape Marketing – all rights reserved
  13. 13. Trust equals referrals
  14. 14. Publishing Educational Content •  Body of work • Themes (keywords) •  Editorial calendar •  Story building •  Mixed media
  15. 15. Pillars of a total web presence •  Listen first •  Optimize your web content •  Claim real estate •  Optimize brand assets •  Ratings and reviews •  Social media participation
  16. 16. SEO cupcake Social Links Keywords Content
  17. 17. Why social media? •  Follow up with prospects •  Stay top of mind with customers •  Keep up on your industry •  Provide customer service •  Develop partner network • Amplify sharing
  18. 18. Lead generation • Advertising •  Public relations •  Referral systems
  19. 19. Lead Conversion •  Discovery – Next step •  Presentation – Seminar •  Nurturing – Sales cycle •  Transaction – Same experience •  Review - results
  20. 20. Your marketing calendar •  Monthly themes •  Weekly projects •  Daily appointments •  Make it fun
  21. 21. Marketing is a System 1.  Strategy before tactics 2.  Fill your marketing hourglass 3.  Publish educational content 4.  Create a total web presence 5.  Use a lead generation trio 6.  Make selling a system too 7.  Live by the calendar
  22. 22. Save Your Self Time Energy and Money
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×