Your SlideShare is downloading. ×
Get Started Blogging: Presentation to the Chicagoland Chamber of Commerce
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Get Started Blogging: Presentation to the Chicagoland Chamber of Commerce

855
views

Published on

Enjoy this presentation given to the Chicagoland Chamber of Commerce in advance of starting the association's blog.

Enjoy this presentation given to the Chicagoland Chamber of Commerce in advance of starting the association's blog.

Published in: Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
855
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Blog On! Chicagoland Chamber of Commerce Jesse Greenberg publicaffairs2point0.wordpress.com twitter.com/jessegreenberg
  • 2. Perfect Position to Blog Positioning/Visibility Expertise/Value Community
  • 3. Perfect Time to Start Blogging
  • 4. Blogging 101
    • What’s a blog?
      • A blog (a contraction of the term weblog ) is a type of website , usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. (source: Wikipedia)
    • Translation
      • A blog is a communication tool to tell a (hopefully) compelling story through self publishing and making that content available to everyone.
  • 5. Blogging 101
    • Blog Data
      • 58% U.S. internet users read blogs ( emarketer)
      • 12% internet users are bloggers ( Pew Center)
      • 77.7 million unique blog visitors vs. 41 million unique Facebook users ( comScore August index )
      • 133 million blogs since 2002 ( Technorati)
  • 6. Reasons to Blog
    • Increased Value for the Chamber
      • Provide business community with more robust voice
      • Humanize the institution
      • More opportunities to interact with members (community)
      • Attract prospective members/retain existing members
      • Campaign vs. Conversation
    • Reinforce Chamber Brand Attributes
      • Position/Visibility
      • Thought leadership
      • Community
  • 7. Why Blogging is Effective
  • 8. Website vs. Blog
    • Website
      • One way
      • Limited depth
      • “Official” speak
      • Surface level
      • Mainly informational
    • Blog
      • Multi-way
      • Transparency
      • Blogger personality
      • Depth to issues
      • Comments
      • Updates
      • Participation
  • 9. Before You Start Blogging…
    • Always Be Strategic
      • Define desired outcomes
      • Research
      • Blogger relations
      • Commenting
      • Blog promotion
      • Be comfortable with your voice
      • Frequency/Scheduling
      • Link love and use audio/visual
      • Cultivate your audience
      • Must answer, “What’s in it for me?”
      • Have fun!
  • 10. Blogging: Desired Outcomes
  • 11. Blogging: Research
    • Who is writing/blogging about subjects that I am covering?
  • 12. Blogging: Blogger Relations
  • 13. Blogging: Blogger Relations
    • Be generous with your hyperlinks
    • Set goal of minimum 2 hyperlinks per post
  • 14. Blogging: Link Like Crazy
    • Other bloggers/writers want recognition too
    • They’ll return the favor, helps drive traffic
    • Positions Chamber as thought leader
  • 15. Blogging: Constructive Comments
    • Never leave comments alone
    • Be constructive
    • Try to stimulate follow up in comment section
    • Inspire a blog post from comments
    • Comment on other blogs (Blogger Relations)
    • Drive value for Chamber members
  • 16. Blogging: Dealing with Negative Comments
    • “ Your blog is like your living room…”
    • Top 5 Ways to Handle Negative Comments
      • Ignore/don’t approve/delete the comment
      • Take time to cool off
      • Let your contacts defend you
      • Clarify comments OFF-BLOG (assume good intentions)
      • (Top 5 source: Jason Alba)
  • 17. Blogging: Promotion
    • Use Aggregators (WindyCitizen, Huffington Post, BlogNet Illinois, etc.)
    • Consistent keywords
    • Email liberally
      • Increase member engagement
      • Drive blog and website traffic
      • Email is shareable
  • 18. Blogging: Promotion
    • Outgoing hyperlinks
      • Goal is to get people to link to you
      • Chamber members who blog
    • Integrated marketing
      • Website
      • Newsletter
      • Direct mail
      • Facebook & LinkedIn
  • 19. Blogging: Your Voice
    • Write with personality, stay away from “corporate speak”
  • 20. Blogging: Your Voice
  • 21. Blogging: Frequency/Schedule
    • Write short, publish in a series
    • Plan ahead, write ahead
    • Think “posts per week,” not on a given day
  • 22. Blogging: Need ideas for stories?
    • Guest post
    • Ask a question
    • Re-work a press release
    • Promote an event
    • Top 10s and Top 5s
    • Report on news reports from your favorite sources
    • Read, read, read
  • 23. Blogging: Use Multi-media
    • Video
    • Pictures
      • Creative commons
      • Attributions
      • Photo streams
    • Audio
      • Podcasts
    • Presentations
  • 24. Blogging: Multi-Media Examples
  • 25. Blogging: Audience
    • Objective:
    • Create community
      • Comments, responses
      • Insider info
      • Pre-release announcements
      • Polling
      • Calls to Action
  • 26. Blogging: What’s in it for Me?
    • Constituent value
      • Member news
      • Studies
      • Awards/recognitions
      • Guest posts
      • Multimedia
  • 27. Evaluate and Refine
    • Long term view
      • -3 months
      • -6 months
      • -1 year
    • Where do you come up in search?
    • Comments?
    • Traffic?
    • Links to your content?
    • Membership?
    • Event attendance?
  • 28. Blog Data Resources
  • 29. Thank You! [email_address] 312.912.9724 Facebook Twitter LinkedIn