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Royal Revenue Rumble - Sales vs. Marketing!

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Join us ringside as our host Jason Miller of LinkedIn, moderates over the fight of our ages. …

Join us ringside as our host Jason Miller of LinkedIn, moderates over the fight of our ages.

Watch the punches fly as Craig Rosenberg of Funnelholic.com, and Justin Gray of LeadMD, go toe-to-toe proving once and for all which department is the heavyweight champion — Sales or Marketing.

Catch the video recording here:
http://www.leadmd.com/resource/royal-revenue-rumble-sales-vs-marketing/

Published in: Marketing

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Transcript

  • 1. Your Host Jason Miller Senior Manager, Content Marketing, Marketing Solutions LinkedIN www.linkedin.com/in/jsnmiller @JasonMillerCA #RevenueRumble the funnelholic
  • 2. In the left hand corner… Justin Gray “The Evangelist” CEO, LeadMD www.linkedin.com/in/leadmd @myleadmd #RevenueRumble the funnelholic
  • 3. In the right hand corner… Craig Rosenberg “The Funnelholic” Co-founder and Chief Analyst, TOPO Editor and Founder, Funnelholic.com www.linkedin.com/in/craigrosenberg @funnelholic #RevenueRumble the funnelholic
  • 4. The Ground Rules • • • • State of the union 10 flash rounds, 1 final Q&A bonus round Each fighter receives 2 minutes per topic The audience determines the winner #RevenueRumble the funnelholic
  • 5. State of the Union the funnelholic
  • 6. Round 1: Data Quality #RevenueRumble the funnelholic
  • 7. Round 2: Sales & Marketing Alignment Sales Qualified Sales Handoff Working Open Contacting Benchmark Report Sales Qualification Opportunity Graveyard #RevenueRumble the funnelholic
  • 8. Round 3: Buyers Journey #RevenueRumble the funnelholic
  • 9. Round 4: Company Messaging #RevenueRumble the funnelholic
  • 10. Round 5: Lead Nurturing #RevenueRumble the funnelholic
  • 11. Round 6: Content #RevenueRumble the funnelholic
  • 12. Round 7: Lead Scoring #RevenueRumble the funnelholic
  • 13. Round 8: The Handoff #RevenueRumble the funnelholic
  • 14. Round 9: Multi-touch Attribution #RevenueRumble the funnelholic
  • 15. Round 10: Social #RevenueRumble the funnelholic
  • 16. Bonus Round: Q&A #RevenueRumble the funnelholic
  • 17. Closing Remarks: Sales #RevenueRumble the funnelholic
  • 18. Closing Remarks: Marketing #RevenueRumble the funnelholic
  • 19. The Crowned Champion #RevenueRumble the funnelholic