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  • 1. December 2011Organizational Overview
  • 2. Circulation Post Press – Mail Room – Inserts – Packaging – Trucking Delivery – Supervisors – District Managers – Carriers – Customer Service Representatives Sales Billing
  • 3. Circulation
  • 4. 40000 45000 50000 55000 60000Jan-91 65000Jan-92Jan-93Jan-94Jan-95Jan-96Jan-97Jan-98Jan-99Jan-00Jan-01 Circulation Chart1Jan-02Jan-03Jan-04Jan-05 GAZETTE SUNDAY & DAILY NET PAID CIRCULATION - 1991 TO PRESENTJan-06Jan-07Jan-08Jan-09Jan-10Jan-11
  • 5. Ja n 40000 45000 50000 55000 60000 65000M -06 arM -06 ay -0 Ju 6 lSe -06 pNo -06 v-Ja 06 nM -07 arM -07 ay -0 Ju 7 lSe -07 pNo -07 v-Ja 07 nM -08 arM -08 ay -0 Ju 8 lSe -08 pNo -08 v-Ja 0 8 nM -09 arM -09 Circulation Chart2 ay -0 Ju 9 lSe -09 pNo -09 v-Ja 09 nM -10 arM -10 ay -1 GAZETTE SUNDAY & DAILY NET PAID CIRCULATION - 2006 TO PRESENT Ju 0 lSe -10 pNo -10 v-Ja 10 nM -11 arM -11 ay -1 Ju 1 lSe -11 pNo -11 v- 11
  • 6. Ja n- 0 5000 10000 15000 20000 25000 08M ar -0M 8 ay -0 8 Ju l-0 8Se p- 08No v- 08Ja n- 09M ar -0M 9 ay -0 9 Ju l-0 9Se p- 09No v- 09Ja n- 10M ar -1M 0 Circulation Chart3 ay -1 0 Ju l-1 0Se p- 10No v- GAZETTE PAID ONLINE CIRCULATION 10Ja n- 11M ar -1M 1 ay -1 1 Ju l-1 1Se p- 11No v- 11 ONLINE COMBOS
  • 7. 63000 58000 53000 48000 43000 38000 Jan-08 Mar-08 May-08 Jul-08 Sep-08 Nov-08 Jan-09 Mar-09 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 WITH ONLINE COMBOS SUBTRACTED Sep-10 Nov-10 SUNDAY & DAILY NET PAID CIRCULATION - 2008 TO PRESENT Jan-11 Mar-11 May-11 Jul-11Sep-11Nov-11 S1
  • 8. Circulation Recent Successes – Emphasis on Quality Service – Operational Efficiencies – Combo Subs Implementation – “Paid” Web Presence Biggest Challenges – Mailroom Aging Equipment – Competitive Market – Circulation Trending – The Industry Challenge
  • 9. Production Pressroom Pre-press Ad Services IT/Computer Service Online Technical Services
  • 10. Production
  • 11. Production
  • 12. Production Biggest Challenges – New Technology – Aging Equipment Recent Successes – Web Presence – Remote ad booking system – Commercial/Outside printing – Quality of print product
  • 13. Newsroom Function Staff Responsibilities
  • 14. Newsroom
  • 15. Newsroom
  • 16. Newsroom
  • 17. Newsroom Biggest Challenges – Coming up with strategies that keep pace with the dramatic changes taking place in the industry. – Adapting to substantial staff reductions. Recent Successes – Coverage of the massive floods caused by Tropical Storm Irene. – Schenectady mayoral debate at GE Theatre at Proctors. – Progress in opening courts to the press, getting cameras in courtrooms, release of public documents – The New Schenectady census series – 350th anniversary section for Schenectady
  • 18. Business Business Manager and Comptroller Accounts Payable Payroll Human Resources Front Counter Classified Phone Room Office Services
  • 19. Business
  • 20. Business Biggest Challenges – Reducing Expenses – Creating Positive Work Environment – Improving Business Communication • Teamwork and Empowerment • Getting Employees involved • Knowledge Sharing • Continuous Learning Process An Aging Workforce
  • 21. Business Office Recent Successes – Extension and support of Business Office to Advertising Department – Maintaining Positive Employee Relations – Our Values “Excellent Customer Service” Respect, Integrity, Communication, Excellence
  • 22. Advertising Retail National Classified – Obituaries – Legal Inserts Online Mobile Magazines Contests
  • 23. Advertising
  • 24. Advertising Biggest Challenges – Economy – Competition – Internet: Craigslist/E-bay etc. – Technology – Readership – Resources
  • 25. Advertising Recent Successes – Advertising Incentive Program – New Special Sections – Niche Products Magazines. – Tripled online revenue – year over year. – Linage improvement – Monetized online contests/ driving web traffic – Doubled bridal guide revenue
  • 26. The Gazette