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Removing Barriers to Going Fast
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Removing Barriers to Going Fast

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  • 1. Put a Button on it Removing Barriers to Going Fast kastner@gmail.com / @kastner jgoulah@gmail.com / @johngoulahThursday, March 8, 2012
  • 2. Thursday, March 8, 2012
  • 3. 1+ Billion Pageviews Per MonthThursday, March 8, 2012
  • 4. SpeedThursday, March 8, 2012
  • 5. ~100 EngineersThursday, March 8, 2012
  • 6. BarriersThursday, March 8, 2012
  • 7. etsy.github.comThursday, March 8, 2012
  • 8. We’re Hiring etsy.com/jobsThursday, March 8, 2012
  • 9. Thursday, March 8, 2012
  • 10. OptimizationThursday, March 8, 2012
  • 11. HappinessThursday, March 8, 2012
  • 12. Sad Engineers are Bad EngineersThursday, March 8, 2012
  • 13. BarriersThursday, March 8, 2012
  • 14. ProcessThursday, March 8, 2012
  • 15. “Process is an embedded reaction to prior stupidity” – Clay ShirkyThursday, March 8, 2012
  • 16. FearThursday, March 8, 2012
  • 17. Thursday, March 8, 2012
  • 18. CorrectnessThursday, March 8, 2012
  • 19. "My strategy has always been: be wrong as Text fast as we can, Which basically means, were gonna screw up, … Lets not be afraid of that." – Andrew StantonThursday, March 8, 2012
  • 20. LegacyThursday, March 8, 2012
  • 21. How?Thursday, March 8, 2012
  • 22. CommunicationThursday, March 8, 2012
  • 23. TrustThursday, March 8, 2012
  • 24. OpennessThursday, March 8, 2012
  • 25. Constant ImprovementThursday, March 8, 2012
  • 26. Then vs. NowThursday, March 8, 2012
  • 27. 2009Thursday, March 8, 2012
  • 28. 2009 2011Thursday, March 8, 2012
  • 29. 2009 Single Deploy MasterThursday, March 8, 2012
  • 30. 2009 2011 Single Deploy Anyone Can Master DeployThursday, March 8, 2012
  • 31. 2009 Rollback in FearThursday, March 8, 2012
  • 32. 2009 2011 Rollback in Roll Forward Fear to VictoryThursday, March 8, 2012
  • 33. 2009 All Day DeploysThursday, March 8, 2012
  • 34. 2009 2011 All Day Deploy All Deploys DayThursday, March 8, 2012
  • 35. So, what does Etsy optimize for?Thursday, March 8, 2012
  • 36. MTTR vs. MTBFThursday, March 8, 2012
  • 37. Default to OpenThursday, March 8, 2012
  • 38. Culture FirstThursday, March 8, 2012
  • 39. If it’s your first day at Etsy, you must deploy!Thursday, March 8, 2012
  • 40. Doing the dumbest thing that can possibly workThursday, March 8, 2012
  • 41. Committing to TrunkThursday, March 8, 2012
  • 42. Branching in CodeThursday, March 8, 2012
  • 43. if ($cfg["new_search"]) { // new hotness $resp = search_solr(); } else { // old busted $resp = search_grep(); }Thursday, March 8, 2012
  • 44. Configuration is CodeThursday, March 8, 2012
  • 45. $cfg["new_search"] = true;Thursday, March 8, 2012
  • 46. Blameless Post-mortemsThursday, March 8, 2012
  • 47. Databases are DifferentThursday, March 8, 2012
  • 48. Does it Work?Thursday, March 8, 2012
  • 49. Thursday, March 8, 2012
  • 50. Vertical Line Technology™Thursday, March 8, 2012
  • 51. Thursday, March 8, 2012
  • 52. 6 Change-related incidents in 2010Thursday, March 8, 2012
  • 53. November code-freezeThursday, March 8, 2012
  • 54. November code-freeze 721 DeploysThursday, March 8, 2012
  • 55. DeployinatorThursday, March 8, 2012
  • 56. Thursday, March 8, 2012
  • 57. Thursday, March 8, 2012
  • 58. Thursday, March 8, 2012
  • 59. CapistranoThursday, March 8, 2012
  • 60. Capistrano PuppetThursday, March 8, 2012
  • 61. Capistrano Puppet FabricThursday, March 8, 2012
  • 62. Capistrano Puppet Fabric ChefThursday, March 8, 2012
  • 63. Thursday, March 8, 2012
  • 64. Thursday, March 8, 2012
  • 65. Thursday, March 8, 2012
  • 66. Thursday, March 8, 2012
  • 67. Thursday, March 8, 2012
  • 68. CommunicationThursday, March 8, 2012
  • 69. Thursday, March 8, 2012
  • 70. Thursday, March 8, 2012
  • 71. Thursday, March 8, 2012
  • 72. Thursday, March 8, 2012
  • 73. Thursday, March 8, 2012
  • 74. Thursday, March 8, 2012
  • 75. Dashboard Driven DevelopmentThursday, March 8, 2012
  • 76. Thursday, March 8, 2012
  • 77. 13:15 < devbot> PRODUCTION deployed by jclarke version: 4b64cae-20111026-180816-UTC took: 46.697705 seconds diff: http://deployinator/diff/web/a6de636/4b64caeThursday, March 8, 2012
  • 78. e ntial Co nf id EtsyThursday, March 8, 2012
  • 79. Deployinator Deploy Host Web 1 Web 2 Web NThursday, March 8, 2012
  • 80. Deployinator ssh Deploy Host Web 1 Web 2 Web NThursday, March 8, 2012
  • 81. Deployinator ssh Deploy Host dsh Web 1 Web 2 Web NThursday, March 8, 2012
  • 82. Deployinator ssh Deploy Host dsh Web 1 Web 2 Web NThursday, March 8, 2012
  • 83. Deployinator ssh Deploy Host dsh Rsync Web 1 Web 2 Web NThursday, March 8, 2012
  • 84. What’s Stopping You?Thursday, March 8, 2012
  • 85. Know what you’re optimizing forThursday, March 8, 2012
  • 86. Open Source Software!Thursday, March 8, 2012
  • 87. Thank you github.com/etsyThursday, March 8, 2012