Lean UX: Building a shared understanding to get out of the deliverables business

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This is the latest iteration of the Lean UX conversation as given at UX LX (Lisbon) in May of 2012. Many thanks to Jeff Patton for the opening imagery.

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  • Gust case study – distributed teams w/devs in Vancouver, PM/UX in NYC and no collaboration going on. Just docs/emails exchanged between teams. No coding till sign off and then more negotiation.Bad communication, no shared goals, no shared language, non shared understanding…
  • Gust case study – distributed teams w/devs in Vancouver, PM/UX in NYC and no collaboration going on. Just docs/emails exchanged between teams. No coding till sign off and then more negotiation.Bad communication, no shared goals, non shared understanding…
  • When I was at my last employer, we were concerned that the company was making strategic decisions without fully considering the needs of the user. Since most of us rarely sat at that table we wanted to bring the user to the team. Initial proposals centered around persona research and creation – an activity which can cost tens of thousands of dollars and take several months.What were some other ways we could do this?The ad-hoc persona proved to be a terrific way to get the conversation started at the exec level.
  • After the exercise, which took 8 hours over two days, the team walked away with a similar POV of who they were serving with current and new services.
  • Knowing we wouldn’t be at every subsequent conversation, we wanted our work to go with the team…
  • Knowing we wouldn’t be at every subsequent conversation, we wanted our work to go with the team…
  • This is where every team starts at the beginning of every product design project.The goal is shared understanding.
  • The goal is shared understanding.
  • The goal is shared understanding.
  • The goal is shared understanding.
  • The goal is shared understanding.
  • Takes too long to get to an ideaTakes too long to get the idea validatedHow do you know it’s the right designCan’t wait to launch productEtc…
  • Lean UX: Building a shared understanding to get out of the deliverables business

    1. Lean UX: Building a shared understanding…and getting out of the deliverables business UX LX Lisbon, Portugal May 18th, 2012
    2. A tale of two cities……it was (definitely not) the best of times #LeanUX | @jboogie
    3. Building (digital) bridges…turned out to be fairly effective #LeanUX | @jboogie
    4. Aligning corporate strategy with a UX focus…many (expensive) ways to bring awareness #LeanUX | @jboogie
    5. Or the team can spend some time visualizing…to, at least, start from the same point #LeanUX | @jboogie
    6. And we made it easy……to keep the conversation going #LeanUX | @jboogie
    7. And we made it easy……to keep the conversation going #LeanUX | @jboogie
    8. #LeanUX | @jboogiehttp://www.agileproductdesign.com (Jeff Patton)
    9. Visualizing our ideas reveals inconsistencies…between designers, developers, product owners and customers #LeanUX | @jboogiehttp://www.agileproductdesign.com (Jeff Patton)
    10. Regular discussion leads to iteration…with each iteration leading to broader buy-in #LeanUX | @jboogiehttp://www.agileproductdesign.com (Jeff Patton)
    11. Ultimately leading to shared understanding…and team alignment #LeanUX | @jboogiehttp://www.agileproductdesign.com (Jeff Patton)
    12. Shared understanding is the currency of Lean UX…it’s worth its weight in paper, time & productivity #LeanUX | @jboogiehttp://images.wikia.com/currencies/images/6/65/Euro_coins_and_banknotes.jpg
    13. Lean UXInspired by Lean Startup and Agile development theories, it’s thepractice of bringing the true nature of design work to light faster,in a collaborative, cross-functional way with less emphasis ondeliverables and greater focus on the actual experience beingdesigned. #LeanUX | @jboogie
    14. Agile values:Individuals and interactions over processes and toolsWorking software over comprehensive documentationCustomer collaboration over contract negotiationResponding to change over following a plan #LeanUX | @jboogie
    15. #LeanUX | @jboogie
    16. Lean StartupThe Lean Startup has as a premise that every startup is a grandexperiment that attempts to answer a question. The question isnot "Can this product be built?"Instead, the questions are "Should this product be built?" and"Can we build a sustainable business around this set of productsand services?"This experiment is more than just theoretical inquiry; it is a firstproduct. #LeanUX | @jboogie
    17. These are philosophies, notmethodologies. #LeanUX | @jboogie
    18. It goes a little something like this…Do this. Quickly. Many times. Just the UX processConcept Validate Prototype Test Learn Iterate Internally Externally from user behavior #LeanUX | @jboogie
    19. “Go that way. Really fast. If something gets in your way, turn.”-Charles DeMar (Curtis Armstrong) to Lane Myer (John Cusack) in “Better OffDead” #LeanUX | @jboogie
    20. In fast-paced environments, traditional UX is a bottleneck We’re getting in our own way #LeanUX | @jboogiehttp://www.freakingnews.com/Bottle-Neck-Pics-36343.asp
    21. With interactive experiences evolving rapidlyThe traditional design deliverable is an inefficient obstacle #LeanUX | @jboogie
    22. We have to change perspective on how to “do” UX Today’s markets require a new way of looking at our processes #LeanUX | @jboogiehttp://offroadinghome.blogspot.com/2011/04/geo-tography-forced-perspective.html
    23. Designers can’t hide behind their monitor any more! This is a designer-led initiative #LeanUX | @jboogiehttp://www.flickr.com/photos/yamagatacamille/4799648425/sizes/l/
    24. Get design work out there. Fast.In public. Yep, where others can see it. #LeanUX | @jboogie
    25. OK. I’m intrigued. But how does it really work?First 5 things you need to do… #LeanUX | @jboogie
    26. Solve the problem togetherAs opposed to implementing someone else’s solution 1 #LeanUX | @jboogie
    27. SketchingIt’s all the rage! 2 It’s Bieber! #LeanUX | @jboogie
    28. Example of sketching at workV1 of the UI 2 #LeanUX | @jboogie
    29. Sketching brings experiences to life faster Launched UI 2 #LeanUX | @jboogiehttp://www.flickr.com/photos/mims/326748812/sizes/l/
    30. Prototype it! Build an experience, not a document. 3 #LeanUX | @jboogiehttp://justaddwater.dk/
    31. Once validated, demo to the team. …and get everybody started. 3 No additional deliverables are needed! #LeanUX | @jboogiehttp://www.flickr.com/photos/koolwaaij/152426460/sizes/o/
    32. Pair up! But do it, cross-functionally 4 #LeanUX | @jboogiehttp://photofind.com/featured-photo/20-uncomfortable-moments-in-sports
    33. Pairing saves time Builds a common language 4 #LeanUX | @jboogiehttp://hoveringartdirectors.tumblr.com/page/2
    34. Pairing sets designers free, man …and empowers developers! 4 #LeanUX | @jboogiehttp://www.clydekellerphotos.com/images/AP_Kesey_HippiesDancing_GALLERY_CGW.jpg
    35. Style guides!The cause of, and solution to, all your UX problems 5 #LeanUX | @jboogie
    36. They’re good for developers too!Creates a reusable asset library and point from which to start 5 #LeanUX | @jboogie
    37. “Speed first. Aesthetics second.”– Jason Fried, 37Signals.com #LeanUX | @jboogie
    38. “Going for the bronze.”– A Creative Director I used to work with #LeanUX | @jboogie
    39. “It’s not iterative if you only do it once.”– Stu Eccles, Technical Director, Made By Many #LeanUX | @jboogie
    40. Every design is a hypothesisDon’t design things people don’t want #LeanUX | @jboogiehttp://deggan.blogspot.com/2011/01/three-giant-paper-airplanes-and.html
    41. Validate your hypothesis with customers Keep it light and cheap. #LeanUX | @jboogiehttp://www.flickr.com/photos/forakerdesign/3657336793/sizes/l/
    42. Use data to settle subjective issues A/B testing can settle these “Pepsi challenges” #LeanUX | @jboogiehttp://2.bp.blogspot.com/__3p5_gzemps/TLpuaIolhlI/AAAAAAAAA-o/smDfmM8xqQM/s1600/Coke-vs-Pepsi.jpg
    43. Form factor is ultimately irrelevantThere are many ways to validate hypotheses
    44. Informal and quick is better than….Delayed feedback loops
    45. It’s not “The Spec” that gives control Lead with conversation, trail with documentation #LeanUX | @jboogiehttp://talkingtraffic.org/wp-content/images/stack_documents.jpg
    46. This is the goal…Moving towards parallel path development and design.http://www.greatoutdoors.com/files/imagecache/display/files/images/articles/Wong%20leading%20a%20Powder%208%20win%20%20photo%20-
    47. What Lean UX is NOT #LeanUX | @jboogie
    48. Lazy. Sorry. This is not a shortcut. “…the best part … is that the team is doing a F@&K-TON of UX. They document a ton of stuff explicitly on the walls and implicitly in shared understanding among team members.” -Austin Govella commenting on Whitney Hess’s “Why I Detest the Term Lean UX” http://whitneyhess.com/blog/2011/02/27/why-i-detest-the-term-lean-ux/ #LeanUX | @jboogiehttp://www.causticsodapodcast.com/wp-content/uploads/2010/11/lazy.jpg
    49. The only thing being removed is waste. Leave the toolbox intact. Use the tools as necessary. #LeanUX | @jboogiehttp://www.flickr.com/photos/mims/326748812/sizes/l/
    50. This is NOT design-by-committee! That never leads to anything pretty. #LeanUX | @jboogiehttp://www.flickr.com/photos/mims/326748812/sizes/l/
    51. Can I make this happen in my organization?Short answer: Yes. Long answer: Yessssssssss! #LeanUX | @jboogie
    52. You’re an in-house designer… Start small and internal. Ask for forgiveness. #LeanUX | @jboogiehttp://sarah.theworkexperiment.com/wp-content/uploads/2011/07/think-big-start-small1.jpg
    53. You are in the problem-solving business and you don’t solveproblems with design documentation.You solve them with elegant, efficient and sophisticated software. #LeanUX | @jboogie
    54. Startups This is the only way to work… #LeanUX | @jboogiehttp://militarytobusiness.blogspot.com/2010/12/start-ups-at-hbs.html
    55. The interactive agency and services world.Tougher sell. Worth it in the end. #LeanUX | @jboogie
    56. Agencies are in the deliverables business.(Focus is on output rather than outcome) #LeanUX | @jboogie
    57. Recapping the “in-house” Lean UX process….Remember? Just the UX processConcept Validate Prototype Test Learn Iterate Internally Externally from user behavior #LeanUX | @jboogie
    58. For services agencies it looks slightly differentGive your clients the power. They like that. Validate ValidateConcept w/client Iterate w/client Prototype Learn from user behavior #LeanUX | @jboogie
    59. Distributed teams do it remotely! If they’re a part of you, it’s on! If not, it ain’t bloody likely. #LeanUX | @jboogiehttp://farm3.static.flickr.com/2361/2076450897_be1b8ace7c.jpg
    60. Is this good for every project? Use it where it makes sense. #LeanUX | @jboogiehttp://manayunkdrinkspecials.com/wp-content/uploads/2009/11/45559121.jpg
    61. Functional, task-flow projects work well.There’s a clear end goal. #LeanUX | @jboogie
    62. Highly experiential marketing projects will struggle.Time to ideate and create options is essential. #LeanUX | @jboogie
    63. What about content heavy experiences?Some up front planning is necessary. #LeanUX | @jboogie
    64. Designers are used to being heroes.Lean UX is distinctly, anti-hero. #LeanUX | @jboogiehttp://www.abegoodman.com/Images/greatest-american-hero.jpg
    65. Lean UX brings Design Thinking to a broaderaudience.Which creates empathy for:- The customer- The problem space- The design discipline #LeanUX | @jboogie
    66. This is an evolution. Not a revolution. Designers must evolve to stay relevant. #LeanUX | @jboogiehttp://www.flickr.com/photos/freejay3/2387714157/sizes/l/
    67. @jboogie jeff@proof-nyc.com Thank you www.leanuxbook.com www.jeffgothelf.com slideshare.net/jgothelfI’m writing a book! Pre-order here

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