How To “Do” Lean UX in 5 Easy Steps<br />Ignite: Lean Startup – June 22nd, 2011 -- NYC<br />#LeanUX | @jboogie<br />http:/...
Traditional design worked well for a while<br />Though it was tedious<br />#LeanUX | @jboogie<br />http://stephanierosinsk...
Help me!!<br />#LeanUX | @jboogie<br />
In the startup world, traditional design is a bottleneck<br />No, not a beer bottleneck<br />#LeanUX | @jboogie<br />http:...
Lean UX removes the bottleneck<br />The focus is on the experience, not the deliverable<br />#LeanUX | @jboogie<br />http:...
1<br />Collaborative problem solving<br />Not just for that late-night figuring out how to turn your old Nintendo into a b...
1<br />Solve the problem together<br />As opposed to implementing someone else’s solution<br />#LeanUX | @jboogie<br />htt...
1<br />Outcome, not output<br />Create just enough design to get started<br />#LeanUX | @jboogie<br />
2<br />Sketching<br />It’s all the rage!<br />#LeanUX | @jboogie<br />
2<br />Example of sketching at work<br />V1 of the UI<br />#LeanUX | @jboogie<br />
2<br />Sketching brings experiences to life faster<br />Launched UI<br />#LeanUX | @jboogie<br />http://www.flickr.com/pho...
3<br />Prototype it!<br />Because it may not work out the way you had it in your head<br />#LeanUX | @jboogie<br />http://...
3<br />Get the experience out there, not the document<br />Act it out if you have to<br />#LeanUX | @jboogie<br />http://w...
4<br />Pair up!<br />But do it, cross-functionally<br />#LeanUX | @jboogie<br />http://photofind.com/featured-photo/20-unc...
4<br />Pairing saves time<br />It also levels the playing field<br />#LeanUX | @jboogie<br />http://hoveringartdirectors.t...
4<br />Pairing sets designers free, man<br />…and empowers developers!<br />#LeanUX | @jboogie<br />http://www.clydekeller...
5<br />Style guides!<br />The cause of, and solution, all your UX problems<br />#LeanUX | @jboogie<br />
5<br />They’re good for developers too!<br />Creates a reusable asset library and point from which to start<br />#LeanUX |...
Recapping…<br />For those of you who’ve been drinking…<br />1<br />4<br />2<br />5<br />3<br />#LeanUX | @jboogie<br />
Thanks!<br />Call me. Let’s chat.<br />@jboogie<br />jeff@jeffgothelf.com<br />www.jeffgothelf.com/blog<br />#LeanUX | @jb...
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How to "Do" Lean UX in 5 Easy Steps

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This is the presentation I gave on June 22nd, 2011 at Ignite: Lean Startup in NYC. Tough to get it all without the narration but a video is forthcoming.

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  • There’s been a lot of hype lately over “lean ux.” It’s been called the future of design, revolutionary, even sexy! I’m here to tell you that it’s all true. Lean UX is your new best friend.In all seriousness, let’s get to he heart of what Lean UX, why it’s awesome and how to actually do it…..in 5 minutes. Go!
  • Traditional design is a long, gated process that helped articulate big picture vision at the beginning of each project….but it was tedious….Requirements documentsLong design cyclesLate-stage validation
  • Traditional design yielded these thick deliverable specs…..that eat babies, right?Well, whether they do or they don’t, they do get in the way of getting a team focusing on the experience. Instead the team focuses on the document itself and getting approval for it instead of validation for the product being designed.
  • Takes too long to get to an ideaTakes too long to get the idea validatedHow do you know it’s the right designCan’t wait to launch productEtc…
  • How to "Do" Lean UX in 5 Easy Steps

    1. 1. How To “Do” Lean UX in 5 Easy Steps<br />Ignite: Lean Startup – June 22nd, 2011 -- NYC<br />#LeanUX | @jboogie<br />http://uneasysilence.com/archive/2010/10/15478/<br />
    2. 2. Traditional design worked well for a while<br />Though it was tedious<br />#LeanUX | @jboogie<br />http://stephanierosinski.com/images/design_process.jpg<br />
    3. 3. Help me!!<br />#LeanUX | @jboogie<br />
    4. 4. In the startup world, traditional design is a bottleneck<br />No, not a beer bottleneck<br />#LeanUX | @jboogie<br />http://www.freakingnews.com/Bottle-Neck-Pics-36343.asp<br />
    5. 5. Lean UX removes the bottleneck<br />The focus is on the experience, not the deliverable<br />#LeanUX | @jboogie<br />http://petticoatsandpistols.com/wp-content/uploads/2010/05/bottleneck.jpg<br />
    6. 6. 1<br />Collaborative problem solving<br />Not just for that late-night figuring out how to turn your old Nintendo into a bong anymore<br />#LeanUX | @jboogie<br />http://bitchesandweed.files.wordpress.com/2010/11/crazy-bong-19.jpg?w=560<br />
    7. 7. 1<br />Solve the problem together<br />As opposed to implementing someone else’s solution<br />#LeanUX | @jboogie<br />http://www.flickr.com/photos/mims/326748812/sizes/l/<br />
    8. 8. 1<br />Outcome, not output<br />Create just enough design to get started<br />#LeanUX | @jboogie<br />
    9. 9. 2<br />Sketching<br />It’s all the rage!<br />#LeanUX | @jboogie<br />
    10. 10. 2<br />Example of sketching at work<br />V1 of the UI<br />#LeanUX | @jboogie<br />
    11. 11. 2<br />Sketching brings experiences to life faster<br />Launched UI<br />#LeanUX | @jboogie<br />http://www.flickr.com/photos/mims/326748812/sizes/l/<br />
    12. 12. 3<br />Prototype it!<br />Because it may not work out the way you had it in your head<br />#LeanUX | @jboogie<br />http://www.animals-zone.com/wp-content/uploads/2010/09/Godzilla-sized-animals-9.jpg<br />
    13. 13. 3<br />Get the experience out there, not the document<br />Act it out if you have to<br />#LeanUX | @jboogie<br />http://www.macdavidpro.com/wp-content/uploads/2010/02/4355664150_68b8aa58a9_o-600x337.jpg<br />
    14. 14. 4<br />Pair up!<br />But do it, cross-functionally<br />#LeanUX | @jboogie<br />http://photofind.com/featured-photo/20-uncomfortable-moments-in-sports<br />
    15. 15. 4<br />Pairing saves time<br />It also levels the playing field<br />#LeanUX | @jboogie<br />http://hoveringartdirectors.tumblr.com/page/2<br />
    16. 16. 4<br />Pairing sets designers free, man<br />…and empowers developers!<br />#LeanUX | @jboogie<br />http://www.clydekellerphotos.com/images/AP_Kesey_HippiesDancing_GALLERY_CGW.jpg<br />
    17. 17. 5<br />Style guides!<br />The cause of, and solution, all your UX problems<br />#LeanUX | @jboogie<br />
    18. 18. 5<br />They’re good for developers too!<br />Creates a reusable asset library and point from which to start<br />#LeanUX | @jboogie<br />
    19. 19. Recapping…<br />For those of you who’ve been drinking…<br />1<br />4<br />2<br />5<br />3<br />#LeanUX | @jboogie<br />
    20. 20. Thanks!<br />Call me. Let’s chat.<br />@jboogie<br />jeff@jeffgothelf.com<br />www.jeffgothelf.com/blog<br />#LeanUX | @jboogie<br />
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