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(Agile 2011) Lean UX: Getting Out of the Deliverables Business

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Most up to date version of the Lean UX deck created for Agile 2011. Covers how to focus on creating experiences instead of documents.

Most up to date version of the Lean UX deck created for Agile 2011. Covers how to focus on creating experiences instead of documents.

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  • #LeanUX hash tag
  • Traditional design yielded these thick deliverable specs…..that eat babies, right?Well, whether they do or they don’t, they do get in the way of getting a team focusing on the experience. Instead the team focuses on the document itself and getting approval for it instead of validation for the product being designed.
  • Transcript

    • 1. Lean UX
      Getting out of the deliverables business
      Agile 2011
      Salt Lake City, UT
      http://img.blog.yahoo.co.kr/ybi/1/1c/f6/cliffordmlarsen/folder/717992/img_717992_1359004_3?1103025176.jpg
    • 2. Why am I up here?
      Designer. Team Leader. Lover of conference schwag.
      Jeff Gothelf
      currently:
      Director of UX at TheLadders.com
      previously:
      Publicis Modem, Webtrends, AOL, Fidelity and an assortment of startups
      blog:
      www.jeffgothelf.com/blog
      twitter:
      @jboogie
      email:
      jgothelf@theladders.com
      #LeanUX
    • 3. In the beginning…
      UX began with Information Architecture which no one had ever heard of
      #LeanUX | @jboogie
      http://www.ucdesigners.co.uk/wp-content/uploads/2009/03/stockxpertcom_id21589-world1-1024x794.jpg
    • 4. Deliverables helped define Information Architecture
      And this was good
      #LeanUX | @jboogie
    • 5. IA evolved and expanded into Interaction Design
      Darwinism at work
      #LeanUX | @jboogie
    • 6. Deliverables helped define these emerging practices
      And this was good
      #LeanUX | @jboogie
    • 7. Value has ultimately been placed on the deliverable
      Not on the experience being created
      #LeanUX | @jboogie
    • 8. Deliverables eat babies!
      I kid. Only a little.
      #LeanUX | @jboogie
    • 9. With interactive experiences evolving rapidly
      The deliverable is just not enough
      #LeanUX | @jboogie
    • 10. Lean UX
      Inspired by Lean Startup and Agile development theories, it’s the practice of bringing the true nature of design work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed.
      #LeanUX | @jboogie
    • 11. It goes a little something like this…
      Look familiar?
      Just the UX process
      Prototype
      Concept
      Validate Internally
      Test Externally
      Learn from user behavior
      Iterate
      #LeanUX | @jboogie
    • 12. Designers can’t hide behind their monitor any more!
      Hope you like hanging out with designers.
      #LeanUX | @jboogie
      http://www.flickr.com/photos/yamagatacamille/4799648425/sizes/l/
    • 13. Get design work out there. Fast.
      In public. (Yes, where everyone can see it.)
      #LeanUX | @jboogie
    • 14. What Lean UX is NOT
      #LeanUX | @jboogie
    • 15. Lazy.
      Sorry. Designers still have to work hard.
      “…the best part … is that the team is doing a F@&K-TON of UX. They document a ton of stuff explicitly on the walls and implicitly in shared understanding among team members.”
      • Austin Govella
      commenting on Whitney Hess’s “Why I Detest the Term Lean UX”
      http://whitneyhess.com/blog/2011/02/27/why-i-detest-the-term-lean-ux/
      #LeanUX | @jboogie
      http://www.steadyburn.net/wp-content/uploads/2008/12/lazy-cat5.jpg
    • 16. The only thing being removed is waste.
      You leave that stuff laying around and it starts to stink!
      #LeanUX | @jboogie
      http://www.flickr.com/photos/mims/326748812/sizes/l/
    • 17. This is NOT design-by-committee!
      That never leads to anything pretty.
      #LeanUX | @jboogie
      http://www.flickr.com/photos/mims/326748812/sizes/l/
    • 18. What Lean UX is…
      #LeanUX | @jboogie
    • 19. Control
      Designers still drive the design
      #LeanUX | @jboogie
    • 20. “But I’m giving up control of my work!”
      Not really. It just feels that way at first.
      #LeanUX | @jboogie
      http://www.flickr.com/photos/alshepmcr/4561517216/sizes/l/
    • 21. It’s not “The Spec” that gives control
      That’s the last mile of the value design brings to the team
      #LeanUX | @jboogie
      http://talkingtraffic.org/wp-content/images/stack_documents.jpg
    • 22. If a designer spends 3 months perfecting a design only to find out it fails to meet customer and/or business needs, they’ve just wasted 3 months of their life, not to mention the team’s.
      #LeanUX | @jboogie
    • 23. Designers shouldn’t be expected to get it right the first time
      Nobody else has to
      From Design Criticism and the Creative Process by Cassie McDaniel on A List Apart, 11 Jan, 2011.
      http://www.alistapart.com/articles/design-criticism-creative-process/
      #LeanUX | @jboogie
    • 24. Designers are the “Keepers of the Vision”
      The experience is design’s responsibility
      #LeanUX | @jboogie
      http://www.flickr.com/photoshttp://www.flickr.com/photos/kubina/1386979654/sizes/l/
    • 25. Momentum
      Everyone’s engaged. Everyone’s motivated.
      #LeanUX | @jboogie
    • 26. Keep everybody moving forward
      Clients, stakeholders, design and team.
      #LeanUX | @jboogie
      http://www.flickr.com/photos/37541410@N03/3901861703/sizes/l/
    • 27. Quality
      No compromises
      #LeanUX | @jboogie
    • 28. “Speed first. Aesthetics second.”
      – Jason Fried, 37Signals.com
      #LeanUX | @jboogie
    • 29. “Going for the bronze.”
      – A Creative Director I used to work with
      #LeanUX | @jboogie
    • 30. What about the quality of the design?
      Iterations mean quality continually improves.
      #LeanUX | @jboogie
      http://stockthemind.files.wordpress.com/2008/04/project-cartoon.jpg
    • 31. Feasibility
      Make sure it can be built (and built well)
      #LeanUX | @jboogie
    • 32. Prototype it!
      But not all of it.
      #LeanUX | @jboogie
      hthttp://3.bp.blogspot.com/_mQ4dc8irsc0/S_TZkx7B_3I/AAAAAAAAAM0/lwh7NTbtKMo/s1600/PopGlider+assembled+2.jpgtp://www.flickr.com/photos/alshepmcr/4561517216/sizes/l/
    • 33. Once validated, demo to the team.
      Presto! Instant documentation.
      No additional deliverables are needed!
      #LeanUX | @jboogie
      http://www.flickr.com/photos/koolwaaij/152426460/sizes/o/
    • 34. Then show it to your customers.
      Keep it light and cheap.
      #LeanUX | @jboogie
      http://www.flickr.com/photos/forakerdesign/3657336793/sizes/l/
    • 35. Fill in the gaps
      What did you not think about?
      #LeanUX | @jboogie
    • 36. The more you talk about it
      The more you realize what’s missing
      #LeanUX | @jboogie
      http://www.flickr.com/photos/adysmiles/4822749055/sizes/l/
    • 37. Can I make this happen in my organization?
      Short answer: Yes. Long answer: Yessssssssss!
      #LeanUX | @jboogie
    • 38. The internal software/web design shop.
      Well within your grasp.
      #LeanUX | @jboogie
      http://www.istudyathes.com/wp-content/uploads/2009/02/microsoft-20team-201978.jpg
    • 39. You are in the problem-solving business and you don’t solve problems with design documentation. You solve them with elegant, efficient and sophisticated software.
      #LeanUX | @jboogie
    • 40. The interactive agency and services world.
      Tougher sell. Worth it in the end.
      #LeanUX | @jboogie
    • 41. Agencies are in the deliverables business.
      #LeanUX | @jboogie
    • 42. Recapping the “internal” Lean UX process….
      Remember?
      Just the UX process
      Concept
      Validate Internally
      Test Externally
      Learn from user behavior
      Iterate
      Prototype
      #LeanUX | @jboogie
    • 43. For services agencies it looks slightly different
      Give your clients the power. They like that.
      Validate w/client
      Validate w/client
      Concept
      Prototype
      Iterate
      Learn from user behavior
      #LeanUX | @jboogie
    • 44. Consultants are specialized mini-agencies
      Success with Lean UX will be determined by attention level
      #LeanUX | @jboogie
    • 45. Reducing deliverables efforts reduces revenue
      In theory…
      Fewer deliverables
      Fewer billable hours
      $$$$
      Project delivered faster
      Happier, more empowered client
      Repeat customer
      #LeanUX | @jboogie
    • 46. Invest in your client’s success
      It shows the confidence you have in your work
      #LeanUX | @jboogie
      http://www.flickr.com/photos/19638298@N00/143127498/sizes/z/
    • 47. Distributed teams do it remotely!
      If they’re a part of you, it’s on! If not, it ain’t bloody likely.
      #LeanUX | @jboogie
      http://farm3.static.flickr.com/2361/2076450897_be1b8ace7c.jpg
    • 48. Is this good for every project?
      Use it where it makes sense.
      #LeanUX | @jboogie
      http://www.krackblog.com/wp-content/uploads/2010/05/david_hasselhoff_gary_coleman-e1275077640952.jpg
    • 49. Functional, task-flow projects work well.
      There’s a clear end goal.
      #LeanUX | @jboogie
    • 50. Highly experiential marketing projects will struggle.
      Time to ideate and create options is essential.
      #LeanUX | @jboogie
    • 51. What about content heavy experiences?
      Some up front planning is necessary.
      #LeanUX | @jboogie
    • 52. Case Study
      100 Days of Collaboration
      #LeanUX | @jboogie
    • 53. Problem Statement:
      “You’re like Monster, but I have to pay for it.”
      #LeanUX | @jboogie
    • 54. 3 days, 3 themes:
      Acquisition and conversion
      Resume services
      A human in every interaction
      #LeanUX | @jboogie
    • 55. #LeanUX | @jboogie
    • 56. #LeanUX | @jboogie
    • 57. #LeanUX | @jboogie
    • 58. #LeanUX | @jboogie
    • 59. #LeanUX | @jboogie
    • 60. How do I get started?
      Here are 5 quick wins you can implement today
      #LeanUX | @jboogie
    • 61. 1
      Solve the problem together
      As opposed to implementing someone else’s solution
      #LeanUX | @jboogie
      http://www.flickr.com/photos/mims/326748812/sizes/l/
    • 62. 2
      Sketching
      It’s all the rage!
      #LeanUX | @jboogie
    • 63. 2
      Example of sketching at work
      V1 of the UI
      #LeanUX | @jboogie
    • 64. 2
      Sketching brings experiences to life faster
      Launched UI
      #LeanUX | @jboogie
      http://www.flickr.com/photos/mims/326748812/sizes/l/
    • 65. 3
      Get the experience out there, not the document
      Act it out if you have to
      #LeanUX | @jboogie
      http://www.macdavidpro.com/wp-content/uploads/2010/02/4355664150_68b8aa58a9_o-600x337.jpg
    • 66. 4
      Pair up!
      But do it, cross-functionally
      #LeanUX | @jboogie
      http://photofind.com/featured-photo/20-uncomfortable-moments-in-sports
    • 67. 4
      Pairing saves time
      It also levels the playing field
      #LeanUX | @jboogie
      http://hoveringartdirectors.tumblr.com/page/2
    • 68. 4
      Pairing sets designers free, man
      …and empowers developers!
      #LeanUX | @jboogie
      http://www.clydekellerphotos.com/images/AP_Kesey_HippiesDancing_GALLERY_CGW.jpg
    • 69. 5
      Style guides!
      The cause of, and solution, all your UX problems
      #LeanUX | @jboogie
    • 70. 5
      They’re good for developers too!
      Creates a reusable asset library and point from which to start
      #LeanUX | @jboogie
    • 71. Designers are used to being heroes.
      Lean UX is distinctly, anti-hero.
      #LeanUX | @jboogie
      http://www.abegoodman.com/Images/greatest-american-hero.jpg
    • 72. This is an evolution. Not a revolution.
      Designers must evolve to stay relevant.
      #LeanUX | @jboogie
      http://www.flickr.com/photos/freejay3/2387714157/sizes/l/
    • 73. Once you go lean…
      Apparently it’s good and you can’t go back to…err…fat…or something
      #LeanUX | @jboogie
    • 74. Let’s get back to the experience design business.
      It’s where it’s at (as the kids say)
      #LeanUX | @jboogie
      http://www.flickr.com/photos/expressmonorail/3057998218/sizes/l/
    • 75. Thanks!
      Call me. Let’s chat.
      Jeff Gothelf
      @jboogie
      jeff@jeffgothelf.com
      www.jeffgothelf.com/blog
      bit.ly/LeanUX
      slideshare.net/jgothelf
      #LeanUX | @jboogie