(Agile 2011) Lean UX: Getting Out of the Deliverables Business
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(Agile 2011) Lean UX: Getting Out of the Deliverables Business

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Most up to date version of the Lean UX deck created for Agile 2011. Covers how to focus on creating experiences instead of documents.

Most up to date version of the Lean UX deck created for Agile 2011. Covers how to focus on creating experiences instead of documents.

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  • #LeanUX hash tag
  • Traditional design yielded these thick deliverable specs…..that eat babies, right?Well, whether they do or they don’t, they do get in the way of getting a team focusing on the experience. Instead the team focuses on the document itself and getting approval for it instead of validation for the product being designed.

 (Agile 2011) Lean UX: Getting Out of the Deliverables Business (Agile 2011) Lean UX: Getting Out of the Deliverables Business Presentation Transcript

  • Lean UX
    Getting out of the deliverables business
    Agile 2011
    Salt Lake City, UT
    http://img.blog.yahoo.co.kr/ybi/1/1c/f6/cliffordmlarsen/folder/717992/img_717992_1359004_3?1103025176.jpg
  • Why am I up here?
    Designer. Team Leader. Lover of conference schwag.
    Jeff Gothelf
    currently:
    Director of UX at TheLadders.com
    previously:
    Publicis Modem, Webtrends, AOL, Fidelity and an assortment of startups
    blog:
    www.jeffgothelf.com/blog
    twitter:
    @jboogie
    email:
    jgothelf@theladders.com
    #LeanUX
  • In the beginning…
    UX began with Information Architecture which no one had ever heard of
    #LeanUX | @jboogie
    http://www.ucdesigners.co.uk/wp-content/uploads/2009/03/stockxpertcom_id21589-world1-1024x794.jpg
    View slide
  • Deliverables helped define Information Architecture
    And this was good
    #LeanUX | @jboogie
    View slide
  • IA evolved and expanded into Interaction Design
    Darwinism at work
    #LeanUX | @jboogie
  • Deliverables helped define these emerging practices
    And this was good
    #LeanUX | @jboogie
  • Value has ultimately been placed on the deliverable
    Not on the experience being created
    #LeanUX | @jboogie
  • Deliverables eat babies!
    I kid. Only a little.
    #LeanUX | @jboogie
  • With interactive experiences evolving rapidly
    The deliverable is just not enough
    #LeanUX | @jboogie
  • Lean UX
    Inspired by Lean Startup and Agile development theories, it’s the practice of bringing the true nature of design work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed.
    #LeanUX | @jboogie
  • It goes a little something like this…
    Look familiar?
    Just the UX process
    Prototype
    Concept
    Validate Internally
    Test Externally
    Learn from user behavior
    Iterate
    #LeanUX | @jboogie
  • Designers can’t hide behind their monitor any more!
    Hope you like hanging out with designers.
    #LeanUX | @jboogie
    http://www.flickr.com/photos/yamagatacamille/4799648425/sizes/l/
  • Get design work out there. Fast.
    In public. (Yes, where everyone can see it.)
    #LeanUX | @jboogie
  • What Lean UX is NOT
    #LeanUX | @jboogie
  • Lazy.
    Sorry. Designers still have to work hard.
    “…the best part … is that the team is doing a F@&K-TON of UX. They document a ton of stuff explicitly on the walls and implicitly in shared understanding among team members.”
    • Austin Govella
    commenting on Whitney Hess’s “Why I Detest the Term Lean UX”
    http://whitneyhess.com/blog/2011/02/27/why-i-detest-the-term-lean-ux/
    #LeanUX | @jboogie
    http://www.steadyburn.net/wp-content/uploads/2008/12/lazy-cat5.jpg
  • The only thing being removed is waste.
    You leave that stuff laying around and it starts to stink!
    #LeanUX | @jboogie
    http://www.flickr.com/photos/mims/326748812/sizes/l/
  • This is NOT design-by-committee!
    That never leads to anything pretty.
    #LeanUX | @jboogie
    http://www.flickr.com/photos/mims/326748812/sizes/l/
  • What Lean UX is…
    #LeanUX | @jboogie
  • Control
    Designers still drive the design
    #LeanUX | @jboogie
  • “But I’m giving up control of my work!”
    Not really. It just feels that way at first.
    #LeanUX | @jboogie
    http://www.flickr.com/photos/alshepmcr/4561517216/sizes/l/
  • It’s not “The Spec” that gives control
    That’s the last mile of the value design brings to the team
    #LeanUX | @jboogie
    http://talkingtraffic.org/wp-content/images/stack_documents.jpg
  • If a designer spends 3 months perfecting a design only to find out it fails to meet customer and/or business needs, they’ve just wasted 3 months of their life, not to mention the team’s.
    #LeanUX | @jboogie
  • Designers shouldn’t be expected to get it right the first time
    Nobody else has to
    From Design Criticism and the Creative Process by Cassie McDaniel on A List Apart, 11 Jan, 2011.
    http://www.alistapart.com/articles/design-criticism-creative-process/
    #LeanUX | @jboogie
  • Designers are the “Keepers of the Vision”
    The experience is design’s responsibility
    #LeanUX | @jboogie
    http://www.flickr.com/photoshttp://www.flickr.com/photos/kubina/1386979654/sizes/l/
  • Momentum
    Everyone’s engaged. Everyone’s motivated.
    #LeanUX | @jboogie
  • Keep everybody moving forward
    Clients, stakeholders, design and team.
    #LeanUX | @jboogie
    http://www.flickr.com/photos/37541410@N03/3901861703/sizes/l/
  • Quality
    No compromises
    #LeanUX | @jboogie
  • “Speed first. Aesthetics second.”
    – Jason Fried, 37Signals.com
    #LeanUX | @jboogie
  • “Going for the bronze.”
    – A Creative Director I used to work with
    #LeanUX | @jboogie
  • What about the quality of the design?
    Iterations mean quality continually improves.
    #LeanUX | @jboogie
    http://stockthemind.files.wordpress.com/2008/04/project-cartoon.jpg
  • Feasibility
    Make sure it can be built (and built well)
    #LeanUX | @jboogie
  • Prototype it!
    But not all of it.
    #LeanUX | @jboogie
    hthttp://3.bp.blogspot.com/_mQ4dc8irsc0/S_TZkx7B_3I/AAAAAAAAAM0/lwh7NTbtKMo/s1600/PopGlider+assembled+2.jpgtp://www.flickr.com/photos/alshepmcr/4561517216/sizes/l/
  • Once validated, demo to the team.
    Presto! Instant documentation.
    No additional deliverables are needed!
    #LeanUX | @jboogie
    http://www.flickr.com/photos/koolwaaij/152426460/sizes/o/
  • Then show it to your customers.
    Keep it light and cheap.
    #LeanUX | @jboogie
    http://www.flickr.com/photos/forakerdesign/3657336793/sizes/l/
  • Fill in the gaps
    What did you not think about?
    #LeanUX | @jboogie
  • The more you talk about it
    The more you realize what’s missing
    #LeanUX | @jboogie
    http://www.flickr.com/photos/adysmiles/4822749055/sizes/l/
  • Can I make this happen in my organization?
    Short answer: Yes. Long answer: Yessssssssss!
    #LeanUX | @jboogie
  • The internal software/web design shop.
    Well within your grasp.
    #LeanUX | @jboogie
    http://www.istudyathes.com/wp-content/uploads/2009/02/microsoft-20team-201978.jpg
  • You are in the problem-solving business and you don’t solve problems with design documentation. You solve them with elegant, efficient and sophisticated software.
    #LeanUX | @jboogie
  • The interactive agency and services world.
    Tougher sell. Worth it in the end.
    #LeanUX | @jboogie
  • Agencies are in the deliverables business.
    #LeanUX | @jboogie
  • Recapping the “internal” Lean UX process….
    Remember?
    Just the UX process
    Concept
    Validate Internally
    Test Externally
    Learn from user behavior
    Iterate
    Prototype
    #LeanUX | @jboogie
  • For services agencies it looks slightly different
    Give your clients the power. They like that.
    Validate w/client
    Validate w/client
    Concept
    Prototype
    Iterate
    Learn from user behavior
    #LeanUX | @jboogie
  • Consultants are specialized mini-agencies
    Success with Lean UX will be determined by attention level
    #LeanUX | @jboogie
  • Reducing deliverables efforts reduces revenue
    In theory…
    Fewer deliverables
    Fewer billable hours
    $$$$
    Project delivered faster
    Happier, more empowered client
    Repeat customer
    #LeanUX | @jboogie
  • Invest in your client’s success
    It shows the confidence you have in your work
    #LeanUX | @jboogie
    http://www.flickr.com/photos/19638298@N00/143127498/sizes/z/
  • Distributed teams do it remotely!
    If they’re a part of you, it’s on! If not, it ain’t bloody likely.
    #LeanUX | @jboogie
    http://farm3.static.flickr.com/2361/2076450897_be1b8ace7c.jpg
  • Is this good for every project?
    Use it where it makes sense.
    #LeanUX | @jboogie
    http://www.krackblog.com/wp-content/uploads/2010/05/david_hasselhoff_gary_coleman-e1275077640952.jpg
  • Functional, task-flow projects work well.
    There’s a clear end goal.
    #LeanUX | @jboogie
  • Highly experiential marketing projects will struggle.
    Time to ideate and create options is essential.
    #LeanUX | @jboogie
  • What about content heavy experiences?
    Some up front planning is necessary.
    #LeanUX | @jboogie
  • Case Study
    100 Days of Collaboration
    #LeanUX | @jboogie
  • Problem Statement:
    “You’re like Monster, but I have to pay for it.”
    #LeanUX | @jboogie
  • 3 days, 3 themes:
    Acquisition and conversion
    Resume services
    A human in every interaction
    #LeanUX | @jboogie
  • #LeanUX | @jboogie
  • #LeanUX | @jboogie
  • #LeanUX | @jboogie
  • #LeanUX | @jboogie
  • #LeanUX | @jboogie
  • How do I get started?
    Here are 5 quick wins you can implement today
    #LeanUX | @jboogie
  • 1
    Solve the problem together
    As opposed to implementing someone else’s solution
    #LeanUX | @jboogie
    http://www.flickr.com/photos/mims/326748812/sizes/l/
  • 2
    Sketching
    It’s all the rage!
    #LeanUX | @jboogie
  • 2
    Example of sketching at work
    V1 of the UI
    #LeanUX | @jboogie
  • 2
    Sketching brings experiences to life faster
    Launched UI
    #LeanUX | @jboogie
    http://www.flickr.com/photos/mims/326748812/sizes/l/
  • 3
    Get the experience out there, not the document
    Act it out if you have to
    #LeanUX | @jboogie
    http://www.macdavidpro.com/wp-content/uploads/2010/02/4355664150_68b8aa58a9_o-600x337.jpg
  • 4
    Pair up!
    But do it, cross-functionally
    #LeanUX | @jboogie
    http://photofind.com/featured-photo/20-uncomfortable-moments-in-sports
  • 4
    Pairing saves time
    It also levels the playing field
    #LeanUX | @jboogie
    http://hoveringartdirectors.tumblr.com/page/2
  • 4
    Pairing sets designers free, man
    …and empowers developers!
    #LeanUX | @jboogie
    http://www.clydekellerphotos.com/images/AP_Kesey_HippiesDancing_GALLERY_CGW.jpg
  • 5
    Style guides!
    The cause of, and solution, all your UX problems
    #LeanUX | @jboogie
  • 5
    They’re good for developers too!
    Creates a reusable asset library and point from which to start
    #LeanUX | @jboogie
  • Designers are used to being heroes.
    Lean UX is distinctly, anti-hero.
    #LeanUX | @jboogie
    http://www.abegoodman.com/Images/greatest-american-hero.jpg
  • This is an evolution. Not a revolution.
    Designers must evolve to stay relevant.
    #LeanUX | @jboogie
    http://www.flickr.com/photos/freejay3/2387714157/sizes/l/
  • Once you go lean…
    Apparently it’s good and you can’t go back to…err…fat…or something
    #LeanUX | @jboogie
  • Let’s get back to the experience design business.
    It’s where it’s at (as the kids say)
    #LeanUX | @jboogie
    http://www.flickr.com/photos/expressmonorail/3057998218/sizes/l/
  • Thanks!
    Call me. Let’s chat.
    Jeff Gothelf
    @jboogie
    jeff@jeffgothelf.com
    www.jeffgothelf.com/blog
    bit.ly/LeanUX
    slideshare.net/jgothelf
    #LeanUX | @jboogie