A Great Example of a Truly Integrated Marketing Campaign

1. Skin Medica
A great example of a truly
integrated marketing campaign

2. Skin Medica
The Exhibit
• American Academy of Dermatology
Show (AAD) in San Diego
• 20’ X 40’ Island Exhibit
• Client wanted a clean, contemporary
look consistent with their image as a
high-end producer of skin care products

8. Skin Medica
The Marketing
Campaign
• Marketing campaign at San Diego airport
which included a video produced by
Brand B
• Graphic design + production
• Bus wraps & taxi signs

9. Airport Video Concepts

12. Skin Medica
The Event
• Held in conjunction with the American
Academy of Dermatology Show
• Museum of Contemporary of Art
• 300+ VIP guests attended event

20. Skin Medica
Digital Technology
Solution
• eLiterature/Ipad Application
• 13 Ipads + 2 touchscreens
• Revenue calculator
• Captured 1,039 leads + received 2,684
product orders at the show

21. Skin Medica Digital Media Solution for AAD 2012