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The Case for Advertising in Interactive Digital Magazines

by on Apr 27, 2010

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"The Case for Advertising in Interactive Digital Magazines" is the first study exclusively conducted on readers of interactive digital magazine readers, as opposed to the majority of digital ...

"The Case for Advertising in Interactive Digital Magazines" is the first study exclusively conducted on readers of interactive digital magazine readers, as opposed to the majority of digital magazines which are replicas of print magazines. Interactive digital magazines are different becuase they are designed to compete for online readers and are ideal for use on iPad and e-reader devices.

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The Case for Advertising in Interactive Digital Magazines The Case for Advertising in Interactive Digital Magazines Document Transcript