Building Your Personal Brand

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Some hint for building your personal brand with emphasis on project management and business analysis

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Building Your Personal Brand

  1. 1. Building your personal brand A presentation for A presentation for Produced by Square Peg Consulting, LLC Orlando, Florida www.sqpegconsulting.com 1Copyright 2011 Square Peg Consultiing, All Rights Reserved
  2. 2. Everyone will ask, even PMI® 2Copyright 2011 Square Peg Consultiing, All Rights Reserved
  3. 3. Are you professionally discriminating?Answer: yes your are; but canyou tell the story?• You vs. others: personal feature/benefits• What have you accomplished?• Of what are you most proud?• From mistakes, what have you learned?• What do you want to do? 3Copyright 2011 Square Peg Consultiing, All Rights Reserved
  4. 4. Show them you’re not a Taylorist!• Offer more than plug-and-play – I’m more than a PMP ….• Any person who fits the job profile can do the job – Yes, but, my value add is …. Frederick W. Taylor 4Copyright 2011 Square Peg Consultiing, All Rights Reserved
  5. 5. Got your ‘elevator answer(s)’?• It’s NOT your resume´• It IS some of your history projected forward• Your future brand may only be bits and pieces of your past• It is your personal identification in 30 seconds or less—no thinking required• And, you can have more than one 5 Copyright 2011 Square Peg Consultiing, All Rights Reserved
  6. 6. What are your ‘tags’? 6Copyright 2011 Square Peg Consultiing, All Rights Reserved
  7. 7. What is a personal brand?• It’s whatever the search industry says it is 7 Copyright 2011 Square Peg Consultiing, All Rights Reserved
  8. 8. Branding is dynamicBuild it on line Keep it current1. Own your own name • Be active in linkedin groups – Webpage in your name and/or PMI CoP – Elevator points; resume´ • Write book reports on linkedin2. Personalize your linkedin • Find out what your network is profile doing linkedin.com/in/johngoodpasture • Leave comments on favorite3. Share work products on blogs slideshare.net 8Copyright 2011 Square Peg Consultiing, All Rights Reserved
  9. 9. Would you look good on the front page of the Washington Post?• Caution on the wings: Play on the yellow stripe• No embarrassments on the social networking sites• Unimpeachable professional standards 9 Copyright 2011 Square Peg Consultiing, All Rights Reserved
  10. 10. Branding is associativeYour present company Your last company• Never be unemployed • Reputation by association• Own a company • Glow and mystic – Don’t name it for yourself • Have something good to say• Don’t take a corporate title; use • Have an elevator speech partnership titles – Principle, partner, managing partner• Include friends as associates• Take pro-bono work to start• Price to market – Fix rate, not scope 10 Copyright 2011 Square Peg Consultiing, All Rights Reserved
  11. 11. Filling holes: can you talk projects and business?• Latest ideas in project • P&L and balance sheets are management for projects managers also 11Copyright 2011 Square Peg Consultiing, All Rights Reserved
  12. 12. Are you really a knowledge worker? 12Copyright 2011 Square Peg Consultiing, All Rights Reserved
  13. 13. Be known for critical thinking Leave a comment Question assumptions Clarify goals, discern value 13Copyright 2011 Square Peg Consultiing, All Rights Reserved
  14. 14. Never stop learning (every day) • Take a course • Give a course • Coach or tutor in local vocational schools • Be interviewed by a friend for a podcast or video 14Copyright 2011 Square Peg Consultiing, All Rights Reserved
  15. 15. Up to date? Top 10 trendsTREND COMMENTARY Critical thinking, communication and organizationalLeadership Skills change managementOverseas opportunity BRIC countries (expanding economies), but also MEAgile project management If it’s software, it’s agile!Competency according to standards Accreditation and certification by industry and companyExperience-based training Demonstrated ability to build on day-to-day experiences Demonstrated ability to add value and take value from aCommunity-based learning professional communityAcceleration of structured The demise of the ad-hoc, level 1 projectmanagementOutsourcing as part of the Be local, even if it’s far awayproblemCredentials commoditized PMP yes, but with 300,000+, everyone’s a PMP Source: http://www.projecttimes.com/articles/top-10-project-management-trends-for-2011.html 15 Copyright 2011 Square Peg Consultiing, All Rights Reserved
  16. 16. All done and ready for questions! 16Copyright 2011 Square Peg Consultiing, All Rights Reserved
  17. 17. The author of this seminarJohn C Goodpasture, PMPProgram manager, author, coach,and instructor• PMI eSeminarsWorldsm instructor for Advanced Risk Management, and Agile Project Management• Project coach in Europe, Asia, and the United StatesPortfolio manager and business unitleader• Operations and IT professional• System engineer in the Department of Defense and the aerospace industry info@sqpegconsulting.com johngoodpasture.com 17 Copyright 2011 Square Peg Consultiing, All Rights Reserved

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