FUNDRAISING IN COLLEGE ATHLETICS Garrett Carter & Jarvis Goodman
INTRODUCTION• What affect does fundraising have on an athletic department and how much emphasis is put on fundraising initiatives?
PURPOSE OF INVESTIGATION• Discover new and reinvigorating strategies for fundraising at all collegiate levels of athletics• Research articles that provide best practices for athletic fundraising• Interview mentors at each level of intercollegiate athletics
ATHLETIC DEPARTMENTS• Division I- Syracuse University• Division II- Tarleton State University• Division III- Hampden-Sydney College• Junior College- Navarro Junior College
HOW DOES FUNDRAISING RELATE TO US?• High School/Collegiate Athletic Director• Athletic Director on a Military Installation
RECOMMENDATIONS• Continue to develop new revenue stream. • Different practices • Adapt to changes• Develop Fundraising Staff• Classes & Programs• Attain Split Donors• ASK!!
CONCLUSION• Fundraising is an integral aspect to athletic departments. Often overlooked and not utilized to the maximum of its capabilities.• Easier to raise money than to make cuts.• “If the university is home, athletics is the front porch”- Joan Cronan.