Introduction to
Podcasting
Big Picture Advisors
BizBuzzCharleston
1
1
What we’ll cover today
•What is a Podcast
•Why Podcast
•How to Podcast
•How to use Podcasts
•Podcast Exercise
2
2
What is a Podcast?
!
A podcast is a digital medium consisting of an
episodic series of audio, video or digital files
subscr...
Podcast Examples
• This American Life thisamericanlife.com
• Slate slate.com
• Radiolab radiolab.com
• TedTalks ted.com
• ...
Podcast Formats
• Audio Blog
• Interview
• Co-Hosting/conversation
• Panel Discussion
• Call in/Audience Participation
5
5
Podcasting Statistics
(2012 Edison Research Paper)
• 46% familiar with term
• 1 in 3 have listened to podcast
• 50% of pod...
62% use Facebook ONLY from mobile devices
(May 2014 Facebook Statistics)7
7
Why Podcast??
Content is the new currency of the internet
8
8
Why Podcast??
!
• Establish Authority/Expertise
• Reinforce Brand
• Control your content - tell Your story
• Educate your ...
How to use Podcasting
• Talk about/Promote a product, service
!
• Explain how to use your product
!
• Goodwill - Give back...
How to use Podcasting
Establish Your Authority
• What are you good at
• What do you want others to think of you or your bu...
How to Podcast
Equipment - the basics
•Microphone
•Recording Online
Skype
GoToMeeting.com
InstantConference.com
•Editing S...
Podcast Creation Flow
1. Prepare Podcast Notes
2. Prepare Interviewee (if applicable)
3. Prepare recording equipment
4. Re...
Podcast Format/Flow
Intro
Welcome Section
Interview/Discussion
Break (Promotion or Special Section)
Continuation
Goodbyes/...
BizBuzz Charleston Podcast Interview Flow!
!
1. Intro!
• I will give a brief intro of you and your job/position and compan...
Podcast Intro
• Add music/drama
• Tells what the podcast is about
• Opportunity for CTA
• Opportunity for ‘Teaser’
• Oppor...
Podcast Outro
• Add music/drama
• Recap Podcast subject
• Opportunity for CTA
• Opportunity for Sponsorships
• Example
17
...
Podcast Distribution
• Website
• iTunes
• Stitcher
• SoundCloud
• YouTube
• BlogTalk Radio
• Social Media
• E-Mail Marketi...
Podcast Distribution
Social Media
• Facebook
• Linkedin
• Twitter
• YouTube
• Pinterest
• Tumblr
• Google+
19
19
How to Promote a Podcast
• Social Media
• Press Releases
• E-Mail
• Webinars/Seminars
• Radio
• Ads in papers/trade journa...
How to Monetize a Podcast
• Sponsorships/Ads
• CTA’s
• Affiliate Marketing
• Webinars/Seminars
• Books/Downloads
• Link to ...
Introduction to Podcasting
Summary
• Podcasting can be a powerful marketing tool
• Access to podcasts is easy
• The barrie...
Podcast Exercise
• Decide on Topic
• Decide on podcast format
• Write a 15 - 20 second Intro
• Write a 15 - 20 second Outr...
Introduction to Podcasting
Big Picture Advisors
BizBuzzCharleston
!
bigpictureadvisors.com
bizbuzzcharleston.com
!
joel@bi...
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Intro to podcasting

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Introduction to Podcasting seminar for continuing education class in Digital Marketing.

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Intro to podcasting

  1. 1. Introduction to Podcasting Big Picture Advisors BizBuzzCharleston 1 1
  2. 2. What we’ll cover today •What is a Podcast •Why Podcast •How to Podcast •How to use Podcasts •Podcast Exercise 2 2
  3. 3. What is a Podcast? ! A podcast is a digital medium consisting of an episodic series of audio, video or digital files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. ! ! ! 3 3
  4. 4. Podcast Examples • This American Life thisamericanlife.com • Slate slate.com • Radiolab radiolab.com • TedTalks ted.com • ConversionCast conversioncast.com • Entrepreneur on Fire entrepreneuronfire.com • The Joe Rogan Experience podcasts.joerogan.net • WTF with Marc Maron wtfpod.com • BizBuzzCharleston bizbuzzcharleston.com 4 4
  5. 5. Podcast Formats • Audio Blog • Interview • Co-Hosting/conversation • Panel Discussion • Call in/Audience Participation 5 5
  6. 6. Podcasting Statistics (2012 Edison Research Paper) • 46% familiar with term • 1 in 3 have listened to podcast • 50% of podcast listeners use social media at least 1x/day • 70% are under 45 years of age • 44% have incomes above $75K 6 6
  7. 7. 62% use Facebook ONLY from mobile devices (May 2014 Facebook Statistics)7 7
  8. 8. Why Podcast?? Content is the new currency of the internet 8 8
  9. 9. Why Podcast?? ! • Establish Authority/Expertise • Reinforce Brand • Control your content - tell Your story • Educate your audience • Expand Content Management Options • Express Emotion & Passion • Broaden your audience • Intimate engagement versus print • Reach Audience via Mobile 9 9
  10. 10. How to use Podcasting • Talk about/Promote a product, service ! • Explain how to use your product ! • Goodwill - Give back to the community ! • Establish ‘Territory’ 10 10
  11. 11. How to use Podcasting Establish Your Authority • What are you good at • What do you want others to think of you or your business ! Establish/Support Your Brand • Tell your story • Give your brand context • Give your brand relevance - the “Why” • Tell the story of your customers ! ! ! 11 11
  12. 12. How to Podcast Equipment - the basics •Microphone •Recording Online Skype GoToMeeting.com InstantConference.com •Editing Software Garageband Audacity Adobe Audition •Podcast Hosting FTP Libsyn Soundcloud 12 12
  13. 13. Podcast Creation Flow 1. Prepare Podcast Notes 2. Prepare Interviewee (if applicable) 3. Prepare recording equipment 4. Record Podcast 5. Edit Podcast 6. Tag Podcast 7. Store/Host Podcast 8. Distribute Podcast 13 13
  14. 14. Podcast Format/Flow Intro Welcome Section Interview/Discussion Break (Promotion or Special Section) Continuation Goodbyes/Thank You/CTA Outro 14 14
  15. 15. BizBuzz Charleston Podcast Interview Flow! ! 1. Intro! • I will give a brief intro of you and your job/position and company. ! ! 2. What’s Buzzing? -• Here you will share a story of your recent job or business success! • I will follow up with a few questions regarding your story. The objective is to create a relaxed conversation.! ! 3. The Nectar! • Share with the audience one or two things about you or your business that is not well known – but should be.What’s something special about you that makes you proud.! ! 4. The Hive! • What are the biggest challenges or opportunities facing you about doing business in Charleston?! ! 5. The Queen Bee’s Question! • What is the best business advice you've ever received? Or have given?! ! 6. Summary and Goodbyes 15 15
  16. 16. Podcast Intro • Add music/drama • Tells what the podcast is about • Opportunity for CTA • Opportunity for ‘Teaser’ • Opportunity for Sponsorships • Example 16 16
  17. 17. Podcast Outro • Add music/drama • Recap Podcast subject • Opportunity for CTA • Opportunity for Sponsorships • Example 17 17
  18. 18. Podcast Distribution • Website • iTunes • Stitcher • SoundCloud • YouTube • BlogTalk Radio • Social Media • E-Mail Marketing 18 18
  19. 19. Podcast Distribution Social Media • Facebook • Linkedin • Twitter • YouTube • Pinterest • Tumblr • Google+ 19 19
  20. 20. How to Promote a Podcast • Social Media • Press Releases • E-Mail • Webinars/Seminars • Radio • Ads in papers/trade journals • Mobile App • Word of Mouth • Through your guests (interviewees) 20 20
  21. 21. How to Monetize a Podcast • Sponsorships/Ads • CTA’s • Affiliate Marketing • Webinars/Seminars • Books/Downloads • Link to Products (Website/Store) • Link to Services (Website/Office) 21 21
  22. 22. Introduction to Podcasting Summary • Podcasting can be a powerful marketing tool • Access to podcasts is easy • The barriers to entry are low • Podcasting can build authority • Podcasting can engage your customers • The ‘Under 40” professionals ‘get it’ • Podcasts can be ‘repurposed’ for blogs, social media posts and other marketing purposes. 22 22
  23. 23. Podcast Exercise • Decide on Topic • Decide on podcast format • Write a 15 - 20 second Intro • Write a 15 - 20 second Outro • Prepare a Podcast Flow 23 23
  24. 24. Introduction to Podcasting Big Picture Advisors BizBuzzCharleston ! bigpictureadvisors.com bizbuzzcharleston.com ! joel@bigpictureadvisors.com 24 24
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