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Professional Publishing: Intelligent eBooks for Working Professionals

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Presentation given at Intelligent Content 2013 in San Francisco. Incorporated a live demonstration of a professional eBook based on the Canadian Criminal Code.

Presentation given at Intelligent Content 2013 in San Francisco. Incorporated a live demonstration of a professional eBook based on the Canadian Criminal Code.


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  • 1. Professional Publishing Intelligent eBooks for Joe Gollner Gnostyx Research Inc. Working Professionals jag@gnostyx.com www.gollner.ca @joegollnerCopyright © Joe Gollner 2013
  • 2. The Meaning of Professional Publishing “A profession is a vocation founded upon specialized educational training, the purpose of which is to supply objective counsel and service to others, for a direct and definite compensation, wholly apart from expectation of other business gain.” Sidney and Beatrice Webb, New Statesman 21 Apr 1917 Professionals operate within specialized communities, in accordance with specified codes of practice & with reference to a published body of knowledge that undergoes continuous review & refinement Professional Publishing supports the operation of professional communities by making relevant & current content available to working professionals
  • 3. Legal Profession: Where Content is the Law
  • 4. What do Professionals Need? Access to their professional body of knowledge Up to date Professional Associations & Firms Complete play a major role in managing professional Authoritative knowledge & controlling access to it This content is: Voluminous Complex Dynamic Multi-sourced Contextualized (e.g., jurisdiction) Besides a Hug
  • 5. What do Professional Publishers Need? A departure from traditional retail publishing models Model deployed by Apple, Amazon, etc. Professional Associations & Firms play a major role in creating, enriching, does not apply licensing, distributing content Subscription models facilitating managed access at a group level Update service is frequently the area of greatest value Besides a Profit
  • 6. The Case of Professional eBooks: A Story Major publisher specializing in professional content Constantly exploring ways to make the content • More portable • More efficient to work withEstablish digitalcollections toeliminate….Make the contentusable on theportable deviceof choice….Seriously?
  • 7. Professional eBooks Today Through a series of twists & turns Professional eBooks that • Leverage intelligent content • Provide an eReading experience geared to people working with the documents • Smart Table of Contents • High precision search • Advanced bookmarking & annotation • Navigation history • Graceful handling of very large texts Enabling eBooks that Work
  • 8. Professional eBooks of Tomorrow The Full Solution for Professional eBooks will Provide a distribution model that fits with the professional landscape Facilitate professional interactions at different levels • Association • Firm • Team • Virtual team Support the evolution of the professional body of knowledge
  • 9. Enabling Professional Practices An improvement in approaches used for professional publishing delivers something important It helps professionals to • Cope with exploding content volume & complexity • Collaborate on inter-disciplinary teams that must combine different collections • Benefit from the inputs & activities of their professional colleagues • Improve the alignment of their practice with documented sources • Apply higher standards of professional accountability
  • 10. Enabling Professional Publishing Publishing practices can themselves be professionalized Rigorous application of standards & best practices Efficient use of state-of-the-art technology & usage data
  • 11. Warning: A New Theme for 2013
  • 12. Making ConnectionsJoe GollnerGnostyx Research Inc.www.gnostyx.comjag@gnostyx.com@joegollnerwww.gollner.caAndre DubeCognilore Information Solutionswww.cognilore.comandre.dube@cognilore.com819.561.7776 ext. 201

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