Lots of things are changing for Content Professionals but among the most important is the fact that content has very much become a team sport. This session will look into how the business of content has changed over the last twenty years and what this tells us about future trends. One of these trends merits closer attention and that is the emergence of, or at least the need for, Integrated Content Teams.
Drawing from models developed for “concurrent engineering”, the speaker will introduce approaches to planning and conducting content projects in ways that achieve great results and that sidestep many of the challenges that organizations find themselves saddled with. As an unexpected outcome from this exploration, a picture emergences of a new role for communicators and one that makes communication skills more important than ever. Attendees will take away practical guidelines on how to establish an integrated content team and an awareness of some of the challenges, as well as opportunities, that await the communicator within these environments.