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DITA and the Integrated Product Lifecycle

DITA and the Integrated Product Lifecycle



This presentation looks at the Darwin Information Tying Architecture (DITA) from the business perspective of how it fits into, and can help to facilitate, an integrated product lifecycle. ...

This presentation looks at the Darwin Information Tying Architecture (DITA) from the business perspective of how it fits into, and can help to facilitate, an integrated product lifecycle.

The presentation also included a test where one of the images presented gears that could never turn. As expected, several people pointed this out after the presentation and they were exactly the people who I expected would spot and object to the impossible arrangement. Nerds (in the most lovable sense) tend to self identify.



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DITA and the Integrated Product Lifecycle DITA and the Integrated Product Lifecycle Presentation Transcript

  • DITA and the Integrated Product Lifecycle Delivered at the CIDM DITA Europe Conference in Munich Germany, November 2013 Joe Gollner Managing Director Gnostyx Research Inc @joegollner
  • Important Acknowledgement This presentation is substantially based on a collaboration with Nolwenn Kerzreho based on a survey she conducted on collaborating with casual authors Nolwenn Kerzreho Componize Software @nkerzreho CIDM Best Practices Newsletter October 2013 Reading this article in the CIDM Newsletter, and attending Nolwenn’s presentation at the CIDM DITA North America 2013, started these wheels in motion…
  • Topics • The Product Lifecycle & its Challenges • Content Collaboration & the Product Lifecycle • DITA, Content Collaboration, & the Integrated Product Lifecycle A Canadian Winter
  • William of Ockham • Franciscan Friar • Oxford Scholar • Died 666 years ago in Munich Ockham’s Razor “Pluralitas non est ponenda sine necessitate” “Plurality is not to be posited without necessity” A Piece of History
  • The Product Lifecycle & its Challenges
  • The Facts of Business Life • A Global Economy calls for • Continuous process improvement • Maximized automation • Dynamically tailored products • Localized delivery & support • Reconfigurable supply chains • This Demands • Standardized parts • Flexible & dynamic assembly Peter F. Drucker The Practice of Management (1954) for products, services & content
  • XML has played a key role • Thomas L. Friedman in his book The World is Flat specifically focused on the levelling effects of XML • XML • Enabled global supply chain automation • This drove the ability to massively distribute manufacturing & support (2005)
  • De Ac qu isi tio n What does this mean for Products? e liv ry ce an rn Op er ve Go at io n Product Strategy
  • What does this mean for Products? Customer-specific product delivery De Ac qu isi tio n Streamlined Development e liv ry ce an rn Op er ve Go Evidence-based Product Decisions at io n Product Strategy Rich Customer Feedback Channels
  • No Trade-offs Allowed 
  • What does this mean for Knowledge Workers? • Specialization is the order of the day • Not a bad thing • Not something that can be reversed But It does pose us challenges in how we communicate (1993)
  • Uncoordinated Content Silos Marketing Collateral Engineering Specifications Product Mgt Requirements TechComm Documentation Sales Proposals Training Course Materials Support Knowledge Base Uncoordinated Customer Experience The Product Lifecycle & its Discontents
  • The Problem of Silos
  • Introducing Content Collaboration
  • Collaboration Defined • The contribution of work from two or more people to a common product • This means that there is shared responsibility for the result
  • Content Collaboration Pain Points
  • Some Known Problem Sources • Collaborating on large, monolithic information products is very hard (impossible?) • Will be limited to • • Sequential editing review cycles • Weak back-channel discussion avenues • Little experience with cross-silo collaboration • Little experience with modular, structured authoring…
  • Improving Collaboration & the Integrated Product Lifecycle
  • The Basic Improvement Strategy - Technology CMS Guidance & Templates Feedback & Outcomes DITA Authoring Published Content Publishing One Source Integrated Content Marketing Collateral Engineering Specifications Product Mgt Information Integration Sales Training Support Information Services broker internal communications and channel high-value content to customers as an integrated experience & returns guidance based on customer results Requirements Information Experience Proposals Course Materials Knowledge Base One Voice - Integrated Customer Experience Publishable Content
  • Source Steps towards Technology Improvement Nolwenn Kerzreho Componize Software @nkerzreho
  • Elaborating on the Steps Include External Content 3 Organize Core Content 1 Mobilize Communicators Equip & empower communicators to be able to deliver new information services as a tactical tool Team with Suppliers Go Social 4 Coordinate with Partners Integrate External Content 2 Engage Subject Matter Experts Engage subject matter experts to streamline content pathways, speed up content lifecycles & improve quality Go Mobile 5 Listen to Users Extend content connections to suppliers to assemble a complete picture of product information Enlist partners to improve your understanding of customers needs & environments Expand content connections to reach customers & users when & where they are using the products
  • Product Content Strategy Core Concept: Key Implications: Content needs to be planned, created, delivered, used, and managed in the context of the product lifecycle to which it is associated Content needs to be understood as more than post-production documentation. Content is created throughout the product lifecycle and is a central part of how the product is created and evolved.
  • Product Content Strategy: Acquisition Modular content can easily move among content contributors
  • Product Content Strategy: Delivery Deliver content as working formats (office docs) for reuse by business users
  • Product Content Strategy: Engagement Engage content users to enhance content with comments & contributions
  • Product Content Strategy: Management Modular content can be managed in the product context
  • DITA Collaboration in Action
  • What DITA has to Offer that is Special • Widely supported approach to modular, structured authoring • Expanding array of “out-of-the-box” outputs • HTML5, ePub…. • Ability to incorporate specific business details • e.g., S1000D semantics • Expanding input options • Office tools, online editing,…
  • And this is Important for Product Lifecycles • DITA provides • A common & extensible representation of all product lifecycle content assets • A wide & expanding array of tools for channelling content between stakeholders • A large & expanding community of vendors & practitioners • Patterns that align with the behaviour of common tools & the challenging demands of managing complex content …DITA seems to be the only standards community tackling this broad a range of needs
  • Making Connections Joe Gollner Gnostyx Research Inc. www.gnostyx.com jag@gnostyx.com Twitter: @joegollner Blog: The Content Philosopher www.gollner.ca Related Post: http://www.gollner.ca/2013/10/product-content-strategy.html