Convergence, Integration, Performance (cci008)

Slide 2: Context: A Brief History of Content What is Content? How did content technologies emerge? What are the current trends? Why is this important? How do convergence and integration relate to improved business performance?

Slide 3: What is Content? Content is the physical form of human communication Content populates an ecosystem where people receive, internalize, modify, use, create and share that content. Content connects everything.

Slide 4: In the Beginning …was the book… Printed materials included business records as well as rich content resources

Slide 5: Memex Adapting to the Exponential Growth in Knowledge Resources 1940 1960 1980 2000

Slide 6: Some “Provocative” Definitions Data Data is the meaningful representation of experience Information Information is the meaningful organization of data communicated in a specific context and with the purpose of informing others Knowledge Knowledge is the meaningful organization of information, expressing an evolving understanding of a subject and establishing a basis for judgment and the potential for action. Content What is “contained” and “communicated” Encompasses Data, Information, and Knowledge

Slide 7: The Knowledge Dynamic The persistence of content is what has allowed this dynamic to accelerate at an exponential rate

Slide 8: Computer Technology Leveraging Knowledge through Automation 1940 1960 1980 2000

Slide 9: Augmenting Human Intelligence Leveraging Automation to Assist Personal and Team Productivity Douglas Engelbart Workstation - 1966 Workstation - 1968 1940 1960 1980 2000

Slide 10: The Internet Connecting Knowledge Organizations 1940 1960 1980 2000

Slide 11: The Vision of Hyper-Text Envisioning content forms that reflect how people think and collaborate Ted Nelson 1940 1960 1980 2000

Slide 12: Proprietary Content Formats Limiting the Interchangeability and Usefulness of all data types

Slide 13: CALS – Tackling the Interchange Problem PROBLEM INTERIM SOLUTION GOAL STDS Supplier Client Supplier Client Supplier and Client 1940 1960 1980 2000

Slide 14: Standard Generalized Markup Language (SGML) 1940 1960 1980 2000

Slide 15: SGML SGML Reflected human communication patterns Provided absolute flexibility Automated processing was “difficult” Adopted in documentation-intensive sectors Military, Aerospace and Commercial Publishing Charles Goldfarb The Father of SGML The Key Innovation of SGML: naming something (understanding) is different than describing what should be done with it (behaviour) naming something is the important part naming something and defining its behaviour benefits from sophistication

Slide 16: The World Wide Web Where there’s a Will there’s a Way 1940 1960 1980 2000

Slide 17: World Wide Web – The Success of Simplicity Original Objective (1989) “to allow information sharing within internationally dispersed teams” HTML: a simple use of a complex standard Sir Tim Berners-Lee The Father The Key Innovation of the Web: of the Web deciding what to do (intention) is different than determining how it should be done (execution) deciding what to do is the important part communicating an intention and successfully executing it benefits from simplicity

Slide 18: Extensible Markup Language (XML) Source: Microsoft 1940 1960 1980 2000

Slide 19: The Key Innovations of XML The Key Innovations of XML: Fusing the innovations of SGML and the Web naming something (understanding) is different than describing what should be done with it (behaviour) deciding what to do (intention) is different than determining how it should be done (execution) Yuri Rubinsky The Real Father XML exhibits an unresolved tension between of XML Sophistication to meet the needs of application integration Simplicity to meet the needs of people interacting with technology

Slide 20: XML The driving focus for XML was facilitating a revolution in the way technology applications are designed, developed and deployed This resolved the failure of preceding approaches to adapt to genuinely open systems This focus explains a great deal about the character of XML

Slide 21: Service Oriented Architectures (SOA) Source: Microsoft 1940 1960 1980 2000 2010

Slide 22: Web 2.0 – The Social Web The second revolution in web adoption 1940 1960 1980 2000 2010

Slide 23: Web 2.0 – All About Engagement Web 2.0 has been called “The Participatory Web” Key technical elements include: AJAX – Asynchronous JavaScript and XML simple syndication protocols – RSS / ATOM simplified web services – Aggregator APIs Folksonomies – collaborative tagging Processable content – XHTML / CSS / Microformats Addressable, traceable, dynamic, collaborative content – wiki / blog Much closer to the original idea behind the ‘web’ The centrality of XML in making this possible is often missed The popularity and potential of Web 2.0 is impossible to ignore

Slide 24: The Semantic Web Introducing a formal, interchangeable expression of meaning suitable to automated processing. Essential for marshalling radically distributed services. Content for Machines 1940 1960 1980 2000 2010

Slide 25: Convergence Happens

Slide 26: A Matrix of Derivative Content Applications Derivative Content Applications Rely heavily on available application components and interfaces Draw upon massive content resources Leverage processable metadata to discover and invoke services Evolve rapidly to meet new demands and leverage new resources Enable radically new frameworks for collaboration

Slide 27: A New Possibility: Knowledge Appliances Something Small, Portable and Useful Something that provides access to, or embodies, accumulated knowledge Does something Helps you do something Something that connects you to other people and facilitates communication Immediate Simple Engaging Robust Personal Extensible

Slide 28: Leveraging the Hidden Process Knowledge Appliances Are not magic They are the visible face to a deep process For something to be fast, adaptable, configurable it cannot be isolated The hidden complexity Infinite Power – must be distilled into a simple form Tiny Living Space Google is an online example Simple interface Massive infrastructure

Slide 29: The Rise of the Performance Support Portal Performance Support Portals depend upon content resources that are intelligent and modular and that can be dynamically re-purposed

Slide 30: Observations on Performance Support Portals Performance Support Portals (PSPs) Becoming widespread in many industry sectors Public expectation is that products will be supported with a portal Portal services are differentiated by: Precision The extent to which content is tailored for user contexts Speed How quickly the desired content is located Navigability The ability for users to move to supporting content Portability The ability for users to access content from anywhere Timeliness The tight integration of portal contents and product status

Slide 31: Observations on Performance Support Performance is about achieving objectives (value creation) Efficiently Effectively Performance applies to Products Systems Processes Teams Enterprises Performance support is about facilitating connections Between people Between people and the persistent content they share

Slide 32: From Convergence to Performance The potential provided by convergent technologies is not enough to realize improved performance.

Slide 33: Implications for Content What then is expected of content? 1. Content must be available as valid XML 2. Content must be modularized 3. Content must be meaningful in multiple contexts 4. Content must be discretely addressable 5. Content must be uniquely identifiable using metadata 6. Content must be linked to related content 7. Content must encourage modification & addition 8. Content must be processable with almost perfect confidence Is this what we mean by Content 2.0?

Slide 34: Project Scenario Integrated Maintenance Information View for Commercial Aircraft All essential sources of maintenance information are tightly integrated into a single view which is a radical improvement over historically used methods

Slide 35: Project Scenario Healthcare Information Portal

Slide 36: Encyclopedia On Demand Textbooks Academic Portable Public Project Scenario Russian Academic Knowledge Portal Variable Output Document and Knowledge Architecture (VODKA)

Slide 37: The Joy of Structure All elements of the convergence continue to evolve Under Web 2.0, the movement is towards designing interaction frameworks in which content evolves The Semantic Web is finding an increasing role as prerequisite to Performance Support Portals where discovery and traversal can be huge issues Content 2.0 represents a situation where elements of structure make dynamic discussions productive

Slide 38: Solving the Real Integration Challenge Integration: The real challenge to be overcome is the integration of knowledge, technology and business goals Key Point: A solution is, by definition, invisible. Only the resulting performance is seen.

Slide 39: Closing Thought With the technology capabilities converging and information integration techniques maturing, it is becoming increasingly feasible to enable radically new ways to create, manage, share and leverage high- value content. Historically, the alignment of changes in the technology and techniques used to handle content has led to explosive leaps forward in what people can collaboratively accomplish…

Slide 41: Stilo International Over Twenty Years of Experience in e-Publishing Defense CALS Initiative Microsoft CDROM Publishing Wall Street Journal Interactive European Parliament Global 2000 Clients Boeing, Airbus, Embraer, BAE… Wolters Kluwer, Caterpillar… IBM, SAP, HP, Sun, Toshiba… Providers of OmniMark Premiere Content Processing Platform Providers of the Stilo Migrate content migration service

Slide 42: OmniMark 8 Content Processing Platform OmniMark provides critical capabilities Scalable streaming architecture Powerful pattern matching Context management Content validation Full XML / SGML support Universal character support Equally well-suited to: Migrating legacy content to XML Enhancing the usefulness of content markup Transforming XML into an unlimited range of formats Ensuring conformance with evolving industry standards Progressively raising the level of quality control being applied

Slide 43: OmniMark: Scalable & Efficient Content Processing People The OmniMark content processing platform has evolved over the last 20 years to provide the most robust and complete tool for processing content. OmniMark is used around the world by leading organizations to transform their content assets into high quality information services that drive business results.

Slide 44: 44 On-Demand Online Advanced automation Content Migration Service Analyzing Web-based wizard guides Grouping migration activities Mapping Converting Engages subject matter experts Validating efficiently Bursting Reduces cost – improves results Testing

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