Brief History of Content (J Gollner 2014)
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Brief History of Content (J Gollner 2014)

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This presentation was first created for an opening keynote at Documation 1999 and it has evolved to reflect ongoing evolution ever since. The Brief History of Content explores how we came to look......

This presentation was first created for an opening keynote at Documation 1999 and it has evolved to reflect ongoing evolution ever since. The Brief History of Content explores how we came to look at content as a discrete entity and as something we needed to think about, manage, and perfect separately from how we conduct our routine information exchanges. Information carries content and when we are put upon to deliver content in many ways simultaneously we have no choice but to treat content separately and in a way that is more open, adaptable, portable and processable than what any single information transaction, in being concretely rooted in a specific transactional context, will ever need to be. The Brief History of Content chronicles the emergence of content technologies that now make it possible to manage and evolve content as strategic enterprise assets.

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  • 1. A Brief History of Content Joe Gollner Gnostyx Research Inc. www.gnostyx.com www.gollner.ca @joegollner
  • 2. In the Beginning Content was really static It was the polar opposite from today – people travelled to view the content
  • 3. And then there were … table(t)s… …and books…
  • 4. Paperwork: The Empire of Documents
  • 5. Memex & a New way to Look at Documents Adapting to the Exponential Growth in Knowledge Resources Seeking a new medium in which documents would become more manageable & more dynamic 1940 1960 1980 2000
  • 6. Knowledge Application with Technology Leveraging Knowledge through Automation The modern organization cannot survive without automation as a means to encapsulate & leverage knowledge 1940 1960 1980 2000
  • 7. Augmenting Human Intelligence Leveraging Automation to Assist Personal and Team Productivity Douglas Engelbart Workstation - 1966 Workstation - 1968 An integrated working environment in which “paperwork” was performed electronically & with great efficiency 1940 1960 1980 2000
  • 8. The Internet & the Flow of Information Connecting Organizations to form Knowledge Enterprises Combining the capabilities of research facilities to undertake more challenging projects 1940 1960 1980 2000
  • 9. A Vision of Hypertext Documents Theodor (Ted) Holm Nelson 1940 1960 1980 2000 Exploring the Anatomy of Document Content
  • 10. Standards for Digital Document Exchange GOAL Supplier and Client STDS INTERIM SOLUTION Supplier ClientSupplier PROBLEM Client 1940 1960 1980 2000 Continuous Acquisition & Lifecycle Support (CALS)
  • 11. SGML: A Grammar for Document Content 1940 1960 1980 2000 Charles Goldfarb The Father of SGML Standard Generalized Markup Language This was when content was first truly considered as something that could be managed as a precursor to multi-channel information events
  • 12. The Web as the Triumph of Simplicity Sir Tim Berners-Lee The Father of the Web 1940 1960 1980 2000 “to allow information sharing within internationally dispersed teams” Hypertext Markup Language (HTML): a simple application of SGML
  • 13. Elevating the Intelligence of Web Content Yuri Rubinsky Spiritual Father of XML 1940 1960 1980 2000 The Extensible Markup Language is a simplified profile of SGML designed to support Web applications
  • 14. XML in the Wilderness The driving force behind XML immediately became facilitating new ways to integrate, adapt & deploy technology applications Represented the accumulating pressure to build truly open & extensible applications This focus explains a great deal about the character of XML
  • 15. The Rapid Rise of Social Media 1940 1960 1980 2000 2010 Technically enabled by the integration capabilities provided by XML
  • 16. The Semantic Web Introducing a formal, interchangeable expression of meaning suitable to automated processing. Essential for marshalling radically distributed services. 1940 1960 1980 2000 2010
  • 17. Darwin Information Typing Architecture (DITA) Distilling two decades of experience in applying markup languages to content resources that exhibit high levels of reuse & are delivered in many ways 1940 1960 1980 2000 2010
  • 18. Office Open XML (OOXML) 1940 1960 1980 2000 2010 ISO/IEC 29500:2008 (not without protest) Ubiquitous XML
  • 19. The Mobile Revolution & Adaptive Content The mobile revolution has been enabled in part by the widespread deployment of standards for adaptive content (XHTML/ePub/HTML5) and integrated services leveraging interface standards & semantic technologies 1940 1960 1980 2000 2010
  • 20. The State of the Content Art: Content Solutions Technology Knowledge Business Content Solutions Content Management Knowledge Management Business Systems Documented & Integrated Global&Dynamic Open&Extensible Content Solutions leverage portable & processable content to bridge gaps that cannot otherwise be bridged Content Solutions integrate the three key enterprise domains: - Knowledge - Business - Technology Historically, the inability to move content across boundaries has thwarted all efforts to fully integrate the modern enterprise.
  • 21. The Anatomy of Content Solutions Content Technologies Content Acquisition Content Management Content Delivery Content Engagement Content Strategy Content Engineering Content Solutions The Content Life Cycle balances four primary activities - Acquisition - Delivery - Engagement - Management under the direction of Content Strategy Content Engineering marshals Content Technologies to build scalable & sustainable Content Solutions
  • 22. Content Engagement Stands out as the most novel element in the core Content Life Cycle It focuses resolutely on how content is used & and how the user community can become actively engaged in a process of continuous & constructive change The Radical Element: Content Engagement
  • 23. Content Is what we plan, design, create, reuse & manage so that we can deliver effective information transactions. Content is potential information (an asset). Information Is the meaningful organization of data communicated in a specific context with the purpose of influencing others. Information is a transaction (an action) that contains & delivers Content. An Inescapable Definition of Content Emerges An information transaction is composed of numerous content components coming together to create effective information events. From this insight, all else can be derived.
  • 24. Moving Forward The Content Disciplines Are approaching a point of maturity & convergence that makes it possible to enable highly efficient & responsive Content Life Cycles The Next Phase We will see what happens when content is unleashed & when people can leverage this capability to make a whole new world of connections…