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Joe Gollner
Gnostyx Research Inc.
jag@gnostyx.com
www.gollner.ca
@joegollner
Copyright © Joe Gollner 2013
A Little Too Into Halloween?
Why Breaking Bad Content?
From Humble Beginnings
Let’s Talk a Little about UX Design
And a Little about Management
Totally Kafkaesque
Get Excited about Quantification
Build the Team
Establish the Factory
Respect the Process
Emphasize Mobility
Focus on Balance & Integration (BI)
Heisenberg & the Uncertainty Principle
Respect the Content
Result: A Product that Sells Itself
This is Not Easy: Integration is Hard
Perhaps We Should Talk
Joe Gollner
Gnostyx Research
www.gnostyx.com
jag@gnostyx.com
Twitter: @joegollner

Blog: The Conten...
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Breaking Bad Content (Lavacon 2013 J Gollner)

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Transcript of "Breaking Bad Content (Lavacon 2013 J Gollner)"

  1. 1. Joe Gollner Gnostyx Research Inc. jag@gnostyx.com www.gollner.ca @joegollner Copyright © Joe Gollner 2013
  2. 2. A Little Too Into Halloween?
  3. 3. Why Breaking Bad Content?
  4. 4. From Humble Beginnings
  5. 5. Let’s Talk a Little about UX Design
  6. 6. And a Little about Management
  7. 7. Totally Kafkaesque
  8. 8. Get Excited about Quantification
  9. 9. Build the Team
  10. 10. Establish the Factory
  11. 11. Respect the Process
  12. 12. Emphasize Mobility
  13. 13. Focus on Balance & Integration (BI)
  14. 14. Heisenberg & the Uncertainty Principle
  15. 15. Respect the Content
  16. 16. Result: A Product that Sells Itself
  17. 17. This is Not Easy: Integration is Hard
  18. 18. Perhaps We Should Talk Joe Gollner Gnostyx Research www.gnostyx.com jag@gnostyx.com Twitter: @joegollner Blog: The Content Philosopher www.gollner.ca
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