Beyond Publishing (Web Content 2009)

Scenario: Personalized Newspapers Good News but Slightly Retro Publishing Modular Content Multiple Renditions Specialized Components Metadata Real-Time Resources Personalization Processes Modularized content 1996 – Present… Database storage & retrieval Dynamic assembly Personalized rendition

Convergence – Content & Technology Convergence – Jackson Pollock (1952)

Beyond Publishing: Topics A Brief History of Content & Technology The State of the Publishing Art: Five Scenarios Beyond Publishing: What Comes Next?

A Brief History of Content & Technology In the Beginning …were table(t)s… …and books…

Memex Adapting to the Exponential Growth in Knowledge Resources Seeking a new medium in which documents would become more manageable & more dynamic 1940 1960 1980 2000

Knowledge Application with Technology Leveraging Knowledge through Automation The modern organization cannot survive without automation as a means to encapsulate & leverage knowledge 1940 1960 1980 2000

Augmenting Human Intelligence Leveraging Automation to Assist Personal and Team Productivity Douglas Engelbart Workstation - 1966 An integrated working environment in which “paperwork” was performed electronically & with great efficiency Workstation - 1968 1940 1960 1980 2000

The Internet Connecting Organizations to form Knowledge Enterprises Combining the capabilities of research facilities to undertake more challenging projects 1940 1960 1980 2000

The Vision of Hyper-Text Envisioning content forms that reflect how people think and collaborate Theodor (Ted) Holm Nelson 1940 1960 1980 2000

Proprietary Content Formats Limiting the Interchangeability and Usefulness of all data types

CALS – Tackling the Interchange Problem PROBLEM INTERIM SOLUTION GOAL STDS Supplier Client Supplier Client Supplier and Client 1940 1960 1980 2000

Standard Generalized Markup Language (SGML) 1940 1960 1980 2000

SGML SGML Reflected human communication patterns Provided substantial flexibility Automated processing was “difficult” Adopted in documentation-intensive sectors Military, Aerospace and Commercial Publishing Charles Goldfarb The Father of SGML The Key Innovation of SGML: naming something (understanding) is different than describing what should be done with it (behaviour) naming something is the important part naming something and defining its behaviour benefits from sophistication

The World Wide Web Where there’s a Will there’s a Way 1940 1960 1980 2000

World Wide Web – The Success of Simplicity Original Objective (1989) “to allow information sharing within internationally dispersed teams” HTML: a simple use of a complex standard Sir Tim Berners-Lee The Father The Key Innovation of the Web: of the Web deciding what to do (intention) is different than determining how it should be done (execution) deciding what to do is the important part communicating an intention and successfully executing it benefits from simplicity

Extensible Markup Language (XML) Source: Microsoft 1940 1960 1980 2000

The Key Innovations of XML The Key Innovations of XML: Fusing the innovations of SGML and the Web naming something (understanding) is different than describing what should be done with it (behaviour) deciding what to do (intention) is different than determining how it should be done (execution) Yuri Rubinsky The Spiritual Father XML exhibits an unresolved tension between of XML Sophistication to meet the needs of application integration Simplicity to meet the needs of people interacting with technology

XML The driving focus for XML has been facilitating a revolution in the way technology applications are designed, developed and deployed This addressed the failure of preceding approaches to adapt to genuinely open systems This focus explains a great deal about the character of XML

Service Oriented Architectures (SOA) Source: Microsoft 1940 1960 1980 2000 2010

Web 2.0 – The Social Web The second Emergent revolution in consequence web adoption of integration 1940 1960 1980 2000 2010

Web 2.0 – All About Engagement Web 2.0 has been called “The Participatory Web” Key technical elements include: AJAX – Asynchronous JavaScript and XML simple syndication protocols – RSS / ATOM simplified web services – Aggregator APIs Folksonomies – collaborative tagging Processable content – XHTML / CSS / Microformats Addressable, traceable, dynamic, collaborative content – wiki / blog Much closer to the original idea behind the ‘web’ The centrality of XML in making this possible is often missed

The Semantic Web Introducing a formal, interchangeable expression of meaning suitable to automated processing. Essential for marshalling radically distributed services. Content for Machines 1940 1960 1980 2000 2010

The Age of Derivative Content Applications The Next Generation of Derivative Content Applications Draw upon massive volumes of content Rely heavily on reusable portable application modules, standard interfaces, cloud resources, & intelligent content Evolve rapidly to meet new demands and to leverage the availability of new resources Leverage the convergence of content & technology to support a new order of performance

From Convergence to Performance The potential provided by convergent technologies is not enough to realize improved performance.

The State of the Publishing Art: Five Scenarios

Encyclopedia On Demand Textbooks Academic Portable Public Advanced Portal Scenario Russian Academic Knowledge Portal Variable Output Document & Knowledge Architecture (VODKA) Managed Artifact Retrieval, Transformation, Integration & Navigation Infrastructure (MARTINI) Ontology Language Integration & Validation Environment (OLIVE)

Scenario: Integrated Education Portal State-of-the-art environment integrating • Content Management • XML conversion & authoring • On-demand personalized publishing • Dynamic generation of a portal • Delivery of content & working documents

Scenario: Software Engineering Solution Key Points: Replaced CASE tool with XML content describing system design Primary output: - Executable code Improved - Quality control - Team collaboration - System adaptability

Multiple Content Sources Dynamic Support Open Intelligent Standards Content Performance Support Intelligent Global Content Testing Server Compliance 24 / 7 Prioritization Task Rules Security Distribution Templates Manager Manager Contextualized Tracking Reporting Stylesheets Quality Rules Responsive Requests Feedback Intelligent Publishing Publishing Services Services Wiki PDF Multi-format Legacy formats exist for a reason MS Multi-mode Word HTML Tool functionality as well as information Tools Dynamic Delivery Application components

Scenario: The Complete Aircraft Content Lifecycle Creating a continuous connection between governing standards, the manufactured aircraft & the support regime Publishing outputs: Dynamic content Documentation Software Content Physical parts Logistics Evolution Design Document Notes Guidelines Services Plans Changes Process Data Specifications Production Services Intent Issues Part Logic Deviations Standards Services Operational Design Feedback Manufacturing

Beyond Publishing: What Comes Next?

Publishing will more directly inform Performance Publishing Content No longer only a matter of informing people with relevant and timely information It is now also a matter of equipping people with the tools & materials needed to perform quickly & effectively Real World Examples Email that embeds links to tailored application components Manufacturing task instructions that come with dynamically generated parts

One Step Beyond Publishing Content is a Commitment Where did it come from? Who did it go to? What exactly did it say or do? Who needs it now? How was it used & to what effect? Publishing services are persistent resources These resources help people & organizations perform optimally They form a graph of all friendly publishing resources that can help & that can be assembled dynamically Published content becomes a Friend of a Friend (FOAF)

The Publishing of Intelligent Solutions Intelligence The ability to acquire & apply knowledge (OED) Intelligent Solutions Dynamically assembled Responsive to needs Highly adaptable Apply current knowledge The Publishing of Intelligent Solutions Shared knowledge managed as content is leveraged to guide technology & enhance business performance in a way never before possible

It’s All about Web Content Questions & Comments Contact Joe Gollner VP Enterprise Publishing Solutions Stilo International jgollner@stilo.com joe@gollner.ca

Beyond Publishing (Web Content 2009)

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