Social Media for Non Profits
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Social Media for Non Profits

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How one non-profit has started to use Social Media for awareness and fundraising.

How one non-profit has started to use Social Media for awareness and fundraising.

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  • 1. Social Media & Non-Profits Jeffrey M. Goldscher | President | Havit Advertising Vice-President, Board of Directors | Ulman Cancer Fund for Young Adults
  • 2. Why Social Media for non-profits? This is the question the Ulman Cancer Fund for Young | Adults (UCF) asked ourselves as a non-profit back in February. • Economy’s hurt fundraising • We needed to mobilize volunteers • Looking at existing budget, where can we cut costs | • How do we find new ways to accomplish our mission to Educate, Connect, Support The answer seemed obvious – we needed to get smarter quickly about Social Media. .
  • 3. What have we done? A whole lot, but not enough: • Got everyone online and connected • Primarily Twitter and Facebook • Figured out what to say and when to say it • Great for news and information; Bad for advice and debate • Organizationally, committed assets • Interns hired to monitor social media landscape ongoing • Using to promote events and fundraising • Our “Team Fight” program uses online as a primary way to communicate
  • 4. Do we have any answers? Some, but not enough. This medium is still new and requires constant engagement and awareness of new technology. • Appointed Board Social Media Committee • Vet new technology & direct organization • Work closely with interns & Staff • Ongoing daily commitment to use technology • Monitor and learn from other non-profits • Read, explore and participate every chance you get • Monitor and learn from for-profit business • Ask “how can that work for us”?
  • 5. How do I get started? • Sign up at Twitter, follow interesting people • @LIVESTRONGCEO(Livestrong CEO Doug Ulman), @mcuban (Mark Cuban, Owner Dallas Mavericks), @the_real_shaq (Shaquille O’Neil, NBA Player), @jgoldscher (me) • Join other non-profits on Facebook • “Non-profits on Facebook” • “Facebook Marketing Solutions” • Beth’s Blog: How Nonprofits can use Social Media •
  • 6. What do I recommend? • Be authentic • Be active • Be aware