Social Media & Non-Profits
Jeffrey M. Goldscher | President | Havit Advertising
Vice-President, Board of Directors | Ulman Cancer Fund for Young Adults
Why Social Media for non-profits?
This is the question the Ulman Cancer Fund for Young
| Adults (UCF) asked ourselves as a non-profit back in
• Economy’s hurt fundraising
• We needed to mobilize volunteers
• Looking at existing budget, where can we cut costs
• How do we find new ways to accomplish our mission
to Educate, Connect, Support
The answer seemed obvious – we needed to get smarter
quickly about Social Media.
What have we done?
A whole lot, but not enough:
• Got everyone online and connected
• Primarily Twitter and Facebook
• Figured out what to say and when to say it
• Great for news and information; Bad for advice and
• Organizationally, committed assets
• Interns hired to monitor social media landscape ongoing
• Using to promote events and fundraising
• Our “Team Fight” program uses online as a primary way
Do we have any answers?
Some, but not enough. This medium is still new and requires
constant engagement and awareness of new technology.
• Appointed Board Social Media Committee
• Vet new technology & direct organization
• Work closely with interns & Staff
• Ongoing daily commitment to use technology
• Monitor and learn from other non-profits
• Read, explore and participate every chance you get
• Monitor and learn from for-profit business
• Ask “how can that work for us”?
How do I get started?
• Sign up at Twitter, follow interesting people
• @LIVESTRONGCEO(Livestrong CEO Doug Ulman),
@mcuban (Mark Cuban, Owner Dallas Mavericks),
@the_real_shaq (Shaquille O’Neil, NBA Player),
• Join other non-profits on Facebook
• “Non-profits on Facebook”
• “Facebook Marketing Solutions”
• Beth’s Blog: How Nonprofits can use Social Media
What do I recommend?
• Be authentic
• Be active
• Be aware