Social Media for Hospitality Marketing

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Tips and tricks for hotels and hospitality marketers using social media to drive traffic and build relationships with their guests.

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Social Media for Hospitality Marketing

  1. 1. Social Media & Hospitality Prepared for HP Hotels
  2. 2. Introductions
  3. 3. Why Social Media?
  4. 4. Social Media Shaping Travel Decisions • Availability of information via different channels of social media has changed hospitality marketing. • Real-time decisions are being made using social media more than any other consumer category – and it’s growing. • As a hotel, how can you use social media to drive traffic, engage with customers and find new prospects?
  5. 5. People are talking about travel • Review sites are the main hub of those conversations: Orbitz, Expedia, TripAdvisor, Priceline, Yelp, Travelocity. • Different conversations are happening in different places • Blogs – Personal travel experiences • Forums – Seeking specific answers • Social Networks – Connections and referrals • Twitter – Property discounts and dialogue
  6. 6. 5 Reasons You Shouldn’t Use Social Media 1. It takes effort. 2. It can be hard to digest. 4. You will not become “Internet Famous.” 3. It’s a distraction. 5. Because it’s trendy.
  7. 7. 5 Reasons You Should Use Social Media 1. Your customers already are. 2. So are your prospects . . . 4. It’s the world’s largest focus group. 3. And your competition. 5. Because it’s free.
  8. 8. Survival
  9. 9. Don’t burst in screaming
  10. 10. You are a person
  11. 11. Bring Something
  12. 12. Listen more than you talk
  13. 13. Don’t drink too much
  14. 14. Don’t focus on the popular guy (or girl)
  15. 15. Make meaningful connections
  16. 16. Have fun
  17. 17. Virtual Visits
  18. 18. Why Virtual Visits? In a world where . . . =
  19. 19. What’s more believable? This . . . .
  20. 20. . . . Or this?
  21. 21. . . . Or authentic customer reviews?
  22. 22. Talking Tools
  23. 23. What is Twitter? • Twitter is a free social networking and micro- blogging service that allows users to post and read other users’ updates (Tweets). • Tweets are text-based posts of up to 140 characters or less that are displayed on the user’s profile page and delivered to other users who are following them. • Tweets can be sent via the Twitter website or any number of devices and third-party applications.
  24. 24. Why should I care about Twitter? • Engagement • Education • Real-time Access • Branding
  25. 25. Tweetdeck
  26. 26. Facebook (for your hotel) • Opportunities for engagement • Fan photos • Fan videos • Contests • Opportunities for exposure • Interviews with staff • Photos from events • Unique content, like places to visit nearby • Be a Page, not a Person (or a Group)
  27. 27. Post regularly, but add value each time
  28. 28. Your staff are people, too
  29. 29. Showcase your personality
  30. 30. Share the excitement
  31. 31. Engage your fans
  32. 32. Support your community
  33. 33. Link to fun (but relevant) places
  34. 34. In Summary • Yes, social media influences actual travelers making actual decisions • You should be active on Facebook and Twitter, connecting to customers and prospects . . . along with your staff • Listen . . . before you talk • Proper tools and training can help you maximize resources and social engagement
  35. 35. Contact Us Jeff Goldscher Executive Vice President, Marketing & Creative Aquarius SE (240) 547-3492 (o) (240) 475-8174 (m) @jgoldscher http://www.linkedin.com/in/jgoldscher CONFIDENTIAL AND PROPRIETARY. PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM AQUARIUS SE.

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