Social Media for Enterprise
Businesses
Prepared for
Technology Council of Maryland
October 8, 2009
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

Your Speakers
Jeff Goldscher
President, Havit Advertising
@jgoldscher
jgoldscher@havitad.com
Wendy Scherer
Partner, The Social Studies Group
@wendyscherer
wscherer@socialstudiesgroup.com
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

Social Media for Enterprise Business
:: REPUTATION AND REFERRALS
:: RESEARCH AND DEVELOPMENT
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

The Currency of Reputation
:: RECOMMENDATIONS
:: COMMENTS
:: ORIGINAL THINKING
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

Research
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

Research
Source: KnowledgeNetworks May 2009
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

Where they are talking?
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

What are they saying?
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

I’m here. Information is there. what’s next?
:: Start digging. Start reading.
:: Make it a habit;
part of your daily routine.
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

Research
:: Addictomatic
:: Samepoint
:: Trendrr
:: Filtrbox
:: SM2 - Freemium
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

Addictomatic
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

Samepoint
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

Trendrr
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

Trendrr (cont.)
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

Filtrbox
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

Filtrbox (cont.)
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

SM2
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

SM2 (cont.)
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

SM2 (cont.)
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

Now what?
:: All the data in the world doesn’t make a
strategy.
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

How to manage all this?
:: Start listening, start commenting, start sorting
:: Organizational commitment
:: Focus on looking smart, building your
reputation and leveraging it in other social
media
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.