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Social Media For Enterprise

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How can Social Media help your enterprise business find new customers and be smarter about gathering information? Read on to learn about starting your own blog, researching you and your competition, …

How can Social Media help your enterprise business find new customers and be smarter about gathering information? Read on to learn about starting your own blog, researching you and your competition, and using social media as an intelligence-gathering tool to stay ahead.

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  • 1. Social Media for Enterprise Businesses Prepared for Technology Council of Maryland October 8, 2009 CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 2. Your Speakers Jeff Goldscher President, Havit Advertising @jgoldscher jgoldscher@havitad.com Wendy Scherer Partner, The Social Studies Group @wendyscherer wscherer@socialstudiesgroup.com CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 3. Social Media for Enterprise Business :: REPUTATION AND REFERRALS :: RESEARCH AND DEVELOPMENT CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 4. The Currency of Reputation :: RECOMMENDATIONS :: COMMENTS :: ORIGINAL THINKING CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 5. CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 6. CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 7. CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 8. CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 9. CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 10. Research CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 11. Research Source: KnowledgeNetworks May 2009 CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 12. Where they are talking? CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 13. What are they saying? CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 14. I’m here. Information is there. what’s next? :: Start digging. Start reading. :: Make it a habit; part of your daily routine. CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 15. Research :: Addictomatic :: Samepoint :: Trendrr :: Filtrbox :: SM2 - Freemium CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 16. Addictomatic CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 17. Samepoint CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 18. Trendrr CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 19. Trendrr (cont.) CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 20. Filtrbox CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 21. Filtrbox (cont.) CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 22. SM2 CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 23. SM2 (cont.) CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 24. SM2 (cont.) CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 25. Now what? :: All the data in the world doesn’t make a strategy. CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
  • 26. How to manage all this? :: Start listening, start commenting, start sorting :: Organizational commitment :: Focus on looking smart, building your reputation and leveraging it in other social media CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.

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