Intro to Twitter for Tech Businesses

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A great introduction for those just about to or just gotten onto Twitter. Real case studies and examples compiled from several sources.

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Intro to Twitter for Tech Businesses

  1. 1. Introduction to Twitter (for Business) Prepared for Tech Council of Maryland August 5, 2009 CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING. Wednesday, August 5, 2009 1
  2. 2. Your Speakers Jeff Goldscher President, Havit Advertising @jgoldscher jgoldscher@havitad.com Cathy Austin President, Loop9 Marketing @c2austin CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING. Wednesday, August 5, 2009 2
  3. 3. What is Twitter? TWITTER is a free social networking and micro-blogging service that allows its users to post and read other users’ updates (otherwise known as TWEETS). TWEETS are text-based posts of up to 140 characters or less displayed on the user’s profile page and delivered to other users who are FOLLOWING them. TWEETS can be sent via the Twitter website, SMS or a variety of external applications. TWITTER is one of the fastest growing social media networks currently, with roughly 23 million monthly unique visitors and 420 million WEEKLY page views. (Compete, June 2009.) CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING. Wednesday, August 5, 2009 3
  4. 4. Why should I care about Twitter? ENGAGEMENT. EDUCATION. BRANDING. REAL-TIME ACCESS. CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING. Wednesday, August 5, 2009 4
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  8. 8. What are people talking about? Everything. Twitter is a platform - it’s people talking over the Internet. In many ways, it’s the “stream of consciousness” of the web community. CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING. Wednesday, August 5, 2009 8
  9. 9. Engagement CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING. Wednesday, August 5, 2009 9
  10. 10. Engagement. CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING. Wednesday, August 5, 2009 10
  11. 11. Education CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING. Wednesday, August 5, 2009 11
  12. 12. Education CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING. Wednesday, August 5, 2009 12
  13. 13. Branding CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING. Wednesday, August 5, 2009 13
  14. 14. Real-time access CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING. Wednesday, August 5, 2009 14
  15. 15. Real-time access. CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING. Wednesday, August 5, 2009 15
  16. 16. Helper Applications Many third-party applications exist to help keep you organized. CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING. Wednesday, August 5, 2009 16
  17. 17. How to Tweet Twitter asks “what are you doing”? So start there. CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING. Wednesday, August 5, 2009 17
  18. 18. How to Tweet From there, start sharing stuff. CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING. Wednesday, August 5, 2009 18
  19. 19. How to Tweet Make it meaningful to your intended audience, not just you or your company. CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING. Wednesday, August 5, 2009 19
  20. 20. So how do I set this up? It’s easy - start at Twitter.com and sign up for an account. CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING. Wednesday, August 5, 2009 20
  21. 21. Then what? Find Followers. Follow your friends, follow your favorite brands, follow your competition. Follow thought leaders: @scobleizer, @mashable, @guykawasaki CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING. Wednesday, August 5, 2009 21
  22. 22. Some Basic Rules To speak to someone, use @theirname To speak to someone privately, use d theirname CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING. Wednesday, August 5, 2009 22
  23. 23. Some Basic Rules To pass something along, use RT to “Retweet” the message To start or contribute to a discussion, use a “hashtag” (#topic) CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING. Wednesday, August 5, 2009 23
  24. 24. Top 5 Twitter Tips Be real and honest, but be aware of who’s listening Make the communication human (not just reposting your website) Manage your account personally Stay relevant - daily searches on your brand, your industry, your competition Don’t be afraid to join a conversation, ask a question or start a topic CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING. Wednesday, August 5, 2009 24
  25. 25. Lets Start Tweeting. WWW.TWITTER.COM Choose your username (or “handle”) Tell the world about yourself Upload a photo, logo or image to represent you And go! CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING. Wednesday, August 5, 2009 25

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