Introduction to Twitter
(for Business)
Prepared for
Tech Council of Maryland
August 5, 2009
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Your Speakers
Jeff Goldscher
President, Havit Advertising
@jgoldscher
jgoldscher@havitad.com
Cathy Austin
President, Loop9 Marketing
@c2austin
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Wednesday, August 5, 2009 2

What is Twitter?
TWITTER is a free social networking and micro-blogging service that allows
its users to post and read other users’ updates (otherwise known as TWEETS).
TWEETS are text-based posts of up to 140 characters or less displayed on the
user’s profile page and delivered to other users who are FOLLOWING them.
TWEETS can be sent via the Twitter website, SMS or a variety of external
applications.
TWITTER is one of the fastest growing social media networks currently,
with roughly 23 million monthly unique visitors and 420 million WEEKLY
page views. (Compete, June 2009.)
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Wednesday, August 5, 2009 3

Why should I care about Twitter?
ENGAGEMENT.
EDUCATION.
BRANDING.
REAL-TIME ACCESS.
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What are people talking about?
Everything. Twitter is a platform - it’s people talking over the Internet. In many
ways, it’s the “stream of consciousness” of the web community.
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Engagement
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Engagement.
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Education
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Education
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Branding
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Real-time access
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Real-time access.
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Helper Applications
Many third-party applications exist to help keep you organized.
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How to Tweet
Twitter asks “what are you doing”? So start there.
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How to Tweet
From there, start sharing stuff.
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How to Tweet
Make it meaningful to your intended audience, not just you or your company.
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So how do I set this up?
It’s easy - start at Twitter.com and sign up for an account.
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Then what?
Find Followers.
Follow your friends, follow your favorite brands, follow your competition.
Follow thought leaders: @scobleizer, @mashable, @guykawasaki
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Some Basic Rules
To speak to someone, use @theirname
To speak to someone privately, use d theirname
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Some Basic Rules
To pass something along, use RT to “Retweet” the message
To start or contribute to a discussion, use a “hashtag” (#topic)
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Top 5 Twitter Tips
Be real and honest, but be aware of who’s listening
Make the communication human (not just reposting your website)
Manage your account personally
Stay relevant - daily searches on your brand, your industry, your competition
Don’t be afraid to join a conversation, ask a question or start a topic
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Lets Start Tweeting.
WWW.TWITTER.COM
Choose your username (or “handle”)
Tell the world about yourself
Upload a photo, logo or image to represent you
And go!
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