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What's all the blog about?
 

What's all the blog about?

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A brief introduction to blogs for the first-timer.

A brief introduction to blogs for the first-timer.

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    What's all the blog about? What's all the blog about? Presentation Transcript

    • What’s All The Blog About Jeffrey Gold www.twitter.com/Jeffrey_Gold
    • What is a Blog?
      • A conversation that begins with a writer and reader and, if lucky, includes conversations between readers.
      • A collection of journal entries focused on sharing a person’s interests or thoughts with whomever wants to listen.
      • A two way medium where discussion topics have no geographical borders.
    • Who is Blogging?
      • Bob Lutz, Vice Chairman, General Motors
      • http://fastlane.gmblogs.com
      Michelle Mitchell, wife and mother of 4 http://scribbit.blogspot.com Mark Cuban, Owner, Dallas Mavericks http://blogmaverick.com
    • What’s the Difference? blogs vs. other communication channels
      • Publishable : Anyone can do it – inexpensively. Postings are available worldwide instantly
      • Findable : People use search engines to find blogs by subject and/or author. The more you post the more findable you are.
      • Social : The blogosphere is one giant conversation. Through blogs people with shared interests build relationships.
      • Viral : Information often spreads faster through blogs than news agencies.
      • Syndicatable : Use RSS (really simple syndication) tools to let your users easily see when your blog has been updated rather than making them visit your page each day.
      • Linkable : Use the millions of other bloggers as a resource or added area of interest to provide value to your readers.
      • The points above are edited excerpts from Naked Conversations by Shel Israel and Robert Scoble
      Suggested reading
    • Why Should I Use a Blog?
      • Gives your company a personality
      • Listen to your readers/customers
      • Brand building – tell your story
        • Positioning
        • Project your credibility
        • Your project credibility
        • Deliver your message clearly and quickly
        • Create strong customer loyalty
        • Relationship marketing – start a conversation
      • Claim your expertise
        • Prove your differentiation
      • Lead generation
    • What Do I Blog About
      • Write about what you know
      • Write about your interests
      • Write about industry trends and hot topics
      • Consider video, audio and presentation tools
    • Is Blogging Right for Me?
      • Time intensive to write & market your blog
      • Tough to generating traffic
      • Must have dedication, passion & time
      • 70% of blogs are abandoned by month 2
    • How Do I Get Started?
      • Read a bunch of blogs to get the hang of it
      • Pick a specific name for your blog; not “My Business Blog”
      • Keep it simple, focused and tell a story (your story)
      • Demonstrate your passion
      • Show your authority
      • Allow users comments so you don’t become a one-way PR channel
      • Be accessible and transparent – let readers know who you are and how to contact you.
      • Be linky – don’t be afraid of directing people away from your blog. Provide value even if it’s not on your site.
      • Build real world relationships with your audience when possible
      • Use your referrer log to see who is linking to you.
    • Mechanics
      • Select a blog tool
      • Register your blog
      • Allow people to engage – if you moderate comments stay on top of it
      • Use a search function for your blog. Let people search you from inside the blog rather than doing a Google search on the outside
      • Making sharing your blog easy Digg, Reddit, Stumble Upon…
      • Install analytics software to track usage (Google Analytics)
      • Post your contact info up front
      • Use graphics to enrich the experience
      • Include call to action when necessary
      • The more you update the higher Google ranking
      • Use keywords in titles, body and tags
    • Have Fun!
      • If you need some help or want to kick some ideas around please be in touch. We are here to make your social media experience the best it can be.
      • Jeffrey Gold
      • [email_address]
      • Twitter.com/Jeffrey_Gold