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Cincinnati SEO Meetup - Black hat LinkedIn
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Cincinnati SEO Meetup - Black hat LinkedIn

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Jabez LeBret from Get Noticed Get Found talks about some "unconventional" ways of mining LinkedIn for gold -- stop spinning your wheels and start getting more leads and clients.

Jabez LeBret from Get Noticed Get Found talks about some "unconventional" ways of mining LinkedIn for gold -- stop spinning your wheels and start getting more leads and clients.

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  • 1. Presented by: Jabez LeBret@jabezlebret
  • 2. The 1st rule to black hatLinkedIn is you don’t talkabout Black Hat LinkedIn@jabezlebret
  • 3. So what is Black HatLinkedIn?
  • 4. The Art of PracticingDisruptive Strategies onLinkedIn to Grow YourInfluence, Business, andNetwork
  • 5. What You Will Learn Today:LinkedIn PPC= LameMajor faux-paws that are epic #failsYour ProfileDominating GroupsOwning GroupsStealing GroupsWhat’s Next…
  • 6. LinkedIn PPC:Stop MarketingGreat Demographic TargetingPoor PlacementSpend this money on Facebook InsteadIf you are going to here’s how
  • 7. It’s like they don’t even careabout the PPCAds appear on the lower rightside bar…I mean, LOWER LOWER
  • 8. @JabezLeBretNo Impact on CampaignCustom URLAd CopyImage *Most Important Part of AdAd Testing – Up to 15Example
  • 9. @JabezLeBret
  • 10. @JabezLeBret
  • 11. @JabezLeBret
  • 12. @JabezLeBretThe More Targeted the Higher CTR – Fewer Impression
  • 13. @JabezLeBret
  • 14. @JabezLeBret
  • 15. @JabezLeBretAd on LinkedinLead Collection
  • 16. Use a Picture that resembles aprofile picture…Or the worstprofile picture ever. Test, Test, Test
  • 17. Major Faux-Paws
  • 18. 1)  Sending Generic Invite…Stop it!2)  Bad Profile Pic
  • 19. 1)  Sending Generic Invite…Stop it!2)  Bad Profile Pic3)  Incomplete Profile4)  Poor Headline5)  Over Communicate
  • 20. 1)  Sending Generic Invite…Stop it!2)  Bad Profile Pic3)  Incomplete Profile4)  Poor Headline5)  Over Communicate6)  No Website URL7)  Private Profiles8)  Using the wrong name
  • 21. YourProfile
  • 22. Picture Headline
  • 23. Third Person –It’s OK to Brag
  • 24. Dominating Groups
  • 25. @JabezLeBret
  • 26. @JabezLeBretTop Influencer with 5 comments
  • 27. Fuel the Fire
  • 28. @JabezLeBretKey to DominationManage Your Domination:•  Ask people to comment•  Reply to each comment•  Fuel the fire•  3 comments with 3 replies
  • 29. Owning Groups
  • 30. What kind of groupPeer or ProspectRegional or NationalDesired Outcome
  • 31. @JabezLeBretNon-Branded ImageSpecific to TargetKeywordAvoid Temptation
  • 32. @JabezLeBretCheck AllGeo-Targeted Location
  • 33. @JabezLeBretGroupPoaching:•  Be In Group•  Discussion•  Manage
  • 34. How to Use Your Group
  • 35. @JabezLeBretCustom Templates – Think Email Marketing
  • 36. One of Seven Groups = 218 new monthly clients last yearTook 3 years to build groupsSends almost zero sales emails, all content now
  • 37. Tips: Create a group that has a strategicinteraction between the groupsElder Law Elder Care group helps one person workwith the other people in the group:The healthcare professional can send someone to the attorney,The attorney can send someone to the financial advisor,and the Fin advisor can send someone to healthcare professional
  • 38. Stealing Groups
  • 39. No Shame inStealing Groupswww.dogshaming.com
  • 40. Stealing Groups•  Yes, yes you can•  Research Target Victims•  Group Size•  Market value to YOU•  Are they promoting services•  What does the group owner do•  Approach then Make Your Offer•  Laugh all the way to the bank
  • 41. Sell a Shit Ton
  • 42. What’s Next…
  • 43. Endorsements…um, I guess nothing
  • 44. Top 5 Endorsements:1.  Online Marketing2.  Social Media3.  SEO4.  Facebook5.  Social MediaTop 5 Search Terms Used:1.  John CLE2.  Jabez3.  Will Writer4.  Do5.  LeBret
  • 45. LinkedinNewSearch:PeopleCompanyGroupSkills
  • 46. Searched from Mark Homer – 1st connection to Jabez LeBretJabez = 1st or 2nd Ranking on People NBC Search…WTF??
  • 47. Searched from MarkHomer – 1stconnection to JabezLeBretJabez LeBret #1Endorsement:Online Marketing
  • 48. Searched from MarkHomer – 1stconnection to JabezLeBretSkills Search Seems tobe working ok.Except who’s thatDanny Sullivan guy?
  • 49. Searched from MarkHomer – 1stconnection to JabezLeBretSkills Search Seems tobe working…wellSearch for LinkedinProfessional…CEO is #2 – priceless
  • 50. Presented by: Jabez LeBret@jabezlebret

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