0
Presented by: Jabez LeBret@jabezlebret
The 1st rule to black hatLinkedIn is you don’t talkabout Black Hat LinkedIn@jabezlebret
So what is Black HatLinkedIn?
The Art of PracticingDisruptive Strategies onLinkedIn to Grow YourInfluence, Business, andNetwork
What You Will Learn Today:LinkedIn PPC= LameMajor faux-paws that are epic #failsYour ProfileDominating GroupsOwning Groups...
LinkedIn PPC:Stop MarketingGreat Demographic TargetingPoor PlacementSpend this money on Facebook InsteadIf you are going t...
It’s like they don’t even careabout the PPCAds appear on the lower rightside bar…I mean, LOWER LOWER
@JabezLeBretNo Impact on CampaignCustom URLAd CopyImage *Most Important Part of AdAd Testing – Up to 15Example
@JabezLeBret
@JabezLeBret
@JabezLeBret
@JabezLeBretThe More Targeted the Higher CTR – Fewer Impression
@JabezLeBret
@JabezLeBret
@JabezLeBretAd on LinkedinLead Collection
Use a Picture that resembles aprofile picture…Or the worstprofile picture ever. Test, Test, Test
Major Faux-Paws
1)  Sending Generic Invite…Stop it!2)  Bad Profile Pic
1)  Sending Generic Invite…Stop it!2)  Bad Profile Pic3)  Incomplete Profile4)  Poor Headline5)  Over Communicate
1)  Sending Generic Invite…Stop it!2)  Bad Profile Pic3)  Incomplete Profile4)  Poor Headline5)  Over Communicate6)  No We...
YourProfile
Picture Headline
Third Person –It’s OK to Brag
Dominating Groups
@JabezLeBret
@JabezLeBretTop Influencer with 5 comments
Fuel the Fire
@JabezLeBretKey to DominationManage Your Domination:•  Ask people to comment•  Reply to each comment•  Fuel the fire•  3 c...
Owning Groups
What kind of groupPeer or ProspectRegional or NationalDesired Outcome
@JabezLeBretNon-Branded ImageSpecific to TargetKeywordAvoid Temptation
@JabezLeBretCheck AllGeo-Targeted Location
@JabezLeBretGroupPoaching:•  Be In Group•  Discussion•  Manage
How to Use Your Group
@JabezLeBretCustom Templates – Think Email Marketing
One of Seven Groups = 218 new monthly clients last yearTook 3 years to build groupsSends almost zero sales emails, all con...
Tips: Create a group that has a strategicinteraction between the groupsElder Law Elder Care group helps one person workwit...
Stealing Groups
No Shame inStealing Groupswww.dogshaming.com
Stealing Groups•  Yes, yes you can•  Research Target Victims•  Group Size•  Market value to YOU•  Are they promoting servi...
Sell a Shit Ton
What’s Next…
Endorsements…um, I guess nothing
Top 5 Endorsements:1.  Online Marketing2.  Social Media3.  SEO4.  Facebook5.  Social MediaTop 5 Search Terms Used:1.  John...
LinkedinNewSearch:PeopleCompanyGroupSkills
Searched from Mark Homer – 1st connection to Jabez LeBretJabez = 1st or 2nd Ranking on People NBC Search…WTF??
Searched from MarkHomer – 1stconnection to JabezLeBretJabez LeBret #1Endorsement:Online Marketing
Searched from MarkHomer – 1stconnection to JabezLeBretSkills Search Seems tobe working ok.Except who’s thatDanny Sullivan ...
Searched from MarkHomer – 1stconnection to JabezLeBretSkills Search Seems tobe working…wellSearch for LinkedinProfessional...
Presented by: Jabez LeBret@jabezlebret
Cincinnati SEO Meetup - Black hat LinkedIn
Cincinnati SEO Meetup - Black hat LinkedIn
Cincinnati SEO Meetup - Black hat LinkedIn
Cincinnati SEO Meetup - Black hat LinkedIn
Cincinnati SEO Meetup - Black hat LinkedIn
Cincinnati SEO Meetup - Black hat LinkedIn
Cincinnati SEO Meetup - Black hat LinkedIn
Cincinnati SEO Meetup - Black hat LinkedIn
Cincinnati SEO Meetup - Black hat LinkedIn
Cincinnati SEO Meetup - Black hat LinkedIn
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Cincinnati SEO Meetup - Black hat LinkedIn

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Jabez LeBret from Get Noticed Get Found talks about some "unconventional" ways of mining LinkedIn for gold -- stop spinning your wheels and start getting more leads and clients.

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Transcript of "Cincinnati SEO Meetup - Black hat LinkedIn"

  1. 1. Presented by: Jabez LeBret@jabezlebret
  2. 2. The 1st rule to black hatLinkedIn is you don’t talkabout Black Hat LinkedIn@jabezlebret
  3. 3. So what is Black HatLinkedIn?
  4. 4. The Art of PracticingDisruptive Strategies onLinkedIn to Grow YourInfluence, Business, andNetwork
  5. 5. What You Will Learn Today:LinkedIn PPC= LameMajor faux-paws that are epic #failsYour ProfileDominating GroupsOwning GroupsStealing GroupsWhat’s Next…
  6. 6. LinkedIn PPC:Stop MarketingGreat Demographic TargetingPoor PlacementSpend this money on Facebook InsteadIf you are going to here’s how
  7. 7. It’s like they don’t even careabout the PPCAds appear on the lower rightside bar…I mean, LOWER LOWER
  8. 8. @JabezLeBretNo Impact on CampaignCustom URLAd CopyImage *Most Important Part of AdAd Testing – Up to 15Example
  9. 9. @JabezLeBret
  10. 10. @JabezLeBret
  11. 11. @JabezLeBret
  12. 12. @JabezLeBretThe More Targeted the Higher CTR – Fewer Impression
  13. 13. @JabezLeBret
  14. 14. @JabezLeBret
  15. 15. @JabezLeBretAd on LinkedinLead Collection
  16. 16. Use a Picture that resembles aprofile picture…Or the worstprofile picture ever. Test, Test, Test
  17. 17. Major Faux-Paws
  18. 18. 1)  Sending Generic Invite…Stop it!2)  Bad Profile Pic
  19. 19. 1)  Sending Generic Invite…Stop it!2)  Bad Profile Pic3)  Incomplete Profile4)  Poor Headline5)  Over Communicate
  20. 20. 1)  Sending Generic Invite…Stop it!2)  Bad Profile Pic3)  Incomplete Profile4)  Poor Headline5)  Over Communicate6)  No Website URL7)  Private Profiles8)  Using the wrong name
  21. 21. YourProfile
  22. 22. Picture Headline
  23. 23. Third Person –It’s OK to Brag
  24. 24. Dominating Groups
  25. 25. @JabezLeBret
  26. 26. @JabezLeBretTop Influencer with 5 comments
  27. 27. Fuel the Fire
  28. 28. @JabezLeBretKey to DominationManage Your Domination:•  Ask people to comment•  Reply to each comment•  Fuel the fire•  3 comments with 3 replies
  29. 29. Owning Groups
  30. 30. What kind of groupPeer or ProspectRegional or NationalDesired Outcome
  31. 31. @JabezLeBretNon-Branded ImageSpecific to TargetKeywordAvoid Temptation
  32. 32. @JabezLeBretCheck AllGeo-Targeted Location
  33. 33. @JabezLeBretGroupPoaching:•  Be In Group•  Discussion•  Manage
  34. 34. How to Use Your Group
  35. 35. @JabezLeBretCustom Templates – Think Email Marketing
  36. 36. One of Seven Groups = 218 new monthly clients last yearTook 3 years to build groupsSends almost zero sales emails, all content now
  37. 37. Tips: Create a group that has a strategicinteraction between the groupsElder Law Elder Care group helps one person workwith the other people in the group:The healthcare professional can send someone to the attorney,The attorney can send someone to the financial advisor,and the Fin advisor can send someone to healthcare professional
  38. 38. Stealing Groups
  39. 39. No Shame inStealing Groupswww.dogshaming.com
  40. 40. Stealing Groups•  Yes, yes you can•  Research Target Victims•  Group Size•  Market value to YOU•  Are they promoting services•  What does the group owner do•  Approach then Make Your Offer•  Laugh all the way to the bank
  41. 41. Sell a Shit Ton
  42. 42. What’s Next…
  43. 43. Endorsements…um, I guess nothing
  44. 44. Top 5 Endorsements:1.  Online Marketing2.  Social Media3.  SEO4.  Facebook5.  Social MediaTop 5 Search Terms Used:1.  John CLE2.  Jabez3.  Will Writer4.  Do5.  LeBret
  45. 45. LinkedinNewSearch:PeopleCompanyGroupSkills
  46. 46. Searched from Mark Homer – 1st connection to Jabez LeBretJabez = 1st or 2nd Ranking on People NBC Search…WTF??
  47. 47. Searched from MarkHomer – 1stconnection to JabezLeBretJabez LeBret #1Endorsement:Online Marketing
  48. 48. Searched from MarkHomer – 1stconnection to JabezLeBretSkills Search Seems tobe working ok.Except who’s thatDanny Sullivan guy?
  49. 49. Searched from MarkHomer – 1stconnection to JabezLeBretSkills Search Seems tobe working…wellSearch for LinkedinProfessional…CEO is #2 – priceless
  50. 50. Presented by: Jabez LeBret@jabezlebret
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