does the right things with your money.                                                                       helps you bui...
More than 2,000 doctors “experience” a schizophrenic                                                          episode to b...
What Makes Derse Smarter?It’s one thing to say it. It’s quite another to prove it. Derse’s approach to face-to-face market...
Trade Shows                                                                                                               ...
Experiential MarketingWith an in-house team, Derse’s Experiential Marketing is the next generation of face-to-face marketi...
Aristotle once said:                                           “Tell me and I will forget, show me and I might remember,  ...
EXPERIENTIAL MARKETINGSAMSUNG manufactures mobile communication equipment.The Challenge     •	 Help the target audience un...
EXPERIENTIAL MARKETINGThe main environment of the 80’ x 90’ exhibit space highlightedwireless handsets, satellite technolo...
EXPERIENTIAL MARKETINGSUB-ZERO AND WOLF are industry leaders in designingand building cooking and preservation appliances....
EXPERIENTIAL MARKETINGDerse and Sub-Zero worked with renowned kitchen designer Mick De Giulio           “I thought your bo...
Program ManagementDerse manages more than 4,000 individual trade shows per year. We know how to efficiently and effectivel...
Our program management approach combines the best of both worlds—dedicated account teams focused on your needs and intuiti...
CreativeDerse’s accountable creative philosophy drives our design approach – and the designers we employ.Being accountable...
Smarter Wins AwardsFrom design to results, our creative is routinely recognized by some of the industry’s most prestigious...
Trade ShowsYou’ve got a room full of customers—each one a promising opportunity. Are you ready to start the engagement? Fr...
Communication                                   Automotive     Building Supplies          Communication                 Co...
TRADE SHOWSApparel                                                                                  Munchkin              ...
Automotive                                                                                  Mazda North America           ...
TRADE SHOWSFinance / Insurance                                                          TransUnion                        ...
TRADE SHOWSManufacturing                                                            Molex                           Joy Gl...
MAZDA is a leading name in the global automotive marketplace.The ChallengeBeginning with the RFP process, Derse made its i...
Smarter ResultsIn addition to the savings realized by the new booth, experientialengagements have helped Mazda achieve a s...
MOEN is dedicated to designing and delivering beautiful faucets, showering products, sinks, and accessoriesfor the kitchen...
Smarter Results                                                                                    By establishing account...
Marketing EnvironmentsA marketing environment is a lot more than four walls and furniture. It should be an extension of yo...
Visitor ExperienceDerse helps inspire engagement with a branded moment at every touchpoint:      •	   Planning      •	   S...
EXECUTIVE BRIEFING CENTERVERIZON is an industry leader in residential, businessand wireless telecommunications.The Challen...
EXECUTIVE BRIEFING CENTERDerse’s creative solution integrated minimal branding, opting insteadfor the environment to evoke...
MARKETING ENVIRONMENTABC’s EXTREME MAKEOVER: HOME EDITION (EMHE)is a reality television series that provides home renovati...
MARKETING ENVIRONMENT   While the Derse challenge was to design an interesting superhero   room, the team also proactively...
MARKETING ENVIRONMENT                                                                           Samsung Mobile B-to-C Envi...
EXECUTIVE BRIEFING CENTER                                                                                  DJO GlobalConfi...
MARKETING ENVIRONMENT                                                                                  Sub-Zero Living Kit...
MARKETING ENVIRONMENT                                                        Paoli Retail Environment             Paoli St...
EventsFor an event to truly be an event, it has to leave a lasting impression. That’s where Derse delivers. We have the ce...
Derse events are smarter because we:	    • Customize our services to your needs	    • Align program strategies and busines...
EVENTSCERNER CORPORATION is the leading US supplierof healthcare information technology solutions.The ChallengeAt their an...
EVENTSAs conference attendees entered the Solutions Gallery, they were funneledinto a central rotunda that featured two la...
EVENTSDELTA TECHOPS is the maintenance, repair and overhaul (MRO) division of Delta Air Lines.The ChallengeMake the attend...
“(Another) great week! Thank you for making it happen...and memorable”                                                    ...
EVENTSProprietary Conference—TridiumConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
EVENTSCustomer Appreciation—Delta TechOpsConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
EVENTSPress Conference—MazdaConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
EVENTSCustomer Appreciation—DerseConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
Strategic ServicesSuccess without strategy is just luck. Derse’s Client Strategic Services—a suite of integrated elements ...
RentalDerse rental options can be custom designed specifically to meet your needs and objectivesor they can be pulled from...
RENTALCustom Rental                                                                         Glanbia Nutritionals          ...
RENTALCustom Rental                                                                         VAS Aero Services             ...
RENTALCustomized System                                                                                      Midea        ...
RENTALCustomized System                                                                                                Men...
SmartCentreDerse’s automated application provides easy and effective ways to manage exhibit programs through:     •	 Colla...
CollaborationSmartCentre enables users to share documents, data and annotate work in process. This drives work to completi...
Account ManagementThis portion of SmartCentre allows for collaboration of both overall program information as well as indi...
Online OrderingDerse provides an online exhibit ordering system that effectively manages regional show programs for decent...
MILWAUKEE ELECTRIC TOOL CORP. (METCO) builds both electric and cordless power tools and accessoriesfor professional users ...
Smarter ResultsSmartCentre gave METCO’s face-to-face marketing stakeholders the peace of mind it was looking for:  •	 Impr...
Inventory ManagementDerse’s electronic inventory management systems help organize information for efficient program contro...
Asset usage is tracked on a show-by-show basis and a database is built for each customer’s program. The database can be qu...
InternationalDerse helps you maintain a consistent, powerful brand presence anywhere in the world with our experienced int...
International Management and StructureDerse’s International services team is based in Atlanta and serves all Derse locatio...
INTERNATIONAL                                                                                                   Fiserv    ...
INTERNATIONAL                                                                                    Scientific Games         ...
FabricationDerse’s six nationwide production centers, each with a full complement of services, provide 680,000 square feet...
Derse’s approach toward fabrication is to achieve maximum efficiency and consistency. We put great focus on volume purchas...
On-Site LaborDerse is part owner of Sho-Link, an installation and dismantle cooperative that extends high-quality,cost-com...
“Just wanted to let you know that the Pittcon set-up was perfect! I am amazed at the success.                  I was prepa...
Company OverviewAs a complete services provider, Derse’s holistic view of face-to-face marketing considers every step of t...
SMARTCENTRE provides easy and effective ways to manage trade show programs.INVENTORY MANAGEMENT is quick, easy, accurate a...
Environmental CommitmentSustainabilityDerse is committed to increasing your sales, but is also committedto our surrounding...
TRADE SHOWSCRAY is a global leader in supercomputing.The ChallengeBased on the success of the previous year’s theme, ‘Gree...
LocationsDerse’s six full-service fabrication facilities and numerous satellite offices offer all the manufacturing capabi...
TRADE SHOWSSAMSUNG manufactures mobile communication equipment.The ChallengeSamsung challenged Derse to build and install ...
partial client list —                                    Automotive                                                       ...
CLIENTS — partial listAPPAREL                                                         CONSUMER                         HEA...
Let’s Keep the Conversation GoingNow that you’ve seen our smarter approach to face-to-face marketing, let’s keep the conve...
Upcoming SlideShare
Loading in...5
×

Derse smarter wins

1,208

Published on

Derse - Smarter Wins "Impact Piece"

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,208
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Derse smarter wins"

  1. 1. does the right things with your money. helps you build your sales. Smarter engages your audience. is an investment. pays off.Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  2. 2. More than 2,000 doctors “experience” a schizophrenic episode to better understand their patients Millions of dollars in ROI and a 51% increase in sales leads Dramatic increase in hand raisers – 3,386% in one year Increased EBC usage by more than 50% from the previous year “Derse’s commitment to the customer and the success of our event could not be summed up in words.”Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  3. 3. What Makes Derse Smarter?It’s one thing to say it. It’s quite another to prove it. Derse’s approach to face-to-face marketing (trade shows, marketing environmentsand events) aligns marketing efforts with broader business objectives. We do this through: • Funding Improvement that makes better use of your budget. We save our partners an average of 22% on logistical costs by improving program efficiency. This helps shift funds to sales-producing engagements, which are typically unfunded, making up a mere 11% of typical face-to-face marketing budgets*. • Engagement Strategies that inspire your audience. We identify the key differentiators between you and your competitors then use that insight to effectively communicate with your audience and immerse them in your brand. • Accountable Creative that motivates your audience. Two-thirds of trade show attendees place high importance on face-to-face interactions**. We can quantify our inspired experiences with measurable results – thus proving the value of our solutions.It’s our mission to turn your face-to-face marketing spend into an investment that returns high yields. Now that’s smarter. Trade Shows Marketing Environments Events*Source: Center for Exhibition Industry Research, SM22.12**Source: Center for Exhibition Industry Research, FO3.12Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  4. 4. Trade Shows Marketing Environments In today’s face-to-face market place...smarter wins. EventsConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  5. 5. Experiential MarketingWith an in-house team, Derse’s Experiential Marketing is the next generation of face-to-face marketing. • It engages to create product understanding, message resonance and increased sales. • It transforms traditional business encounters into multi-sensory marketing endeavors. • It focuses on your target audience demographics for a tailored message.And its success is proven by results. A sampling of client results includes a tripling of qualified leads in one year,a 400% increase in dwell time over the previous year, and a 40% increase in attendance over the established goal.*Key elements of Experiential Marketing are built around the Derse corecreative concept —The Seed Idea—and include: Consumers are willing to spend 14 minutes • Multi-sensory interactivity participating in experiential events versus • An individual experience for each attendee • Carefully scripted, harmonized communication vehicles and activities 30 seconds for traditional mass media. • Measurement of return on objectives and return on investmentImmersing your audience to generate excitement, build awareness and create interest...now that’s smarter.*Source: Exhibit Surveys, 2009Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  6. 6. Aristotle once said: “Tell me and I will forget, show me and I might remember, involve me and I will understand.” “Involve me and I will understand”…is Derse Experiential Marketing.Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  7. 7. EXPERIENTIAL MARKETINGSAMSUNG manufactures mobile communication equipment.The Challenge • Help the target audience understand the differentiating features and benefits of Samsung’s mobile equipment • Tell a story about product capabilities rather than focus on the units’ designSmarter SolutionsThe Seed Idea was to pull the functions out of the phone and haveattendees “live” them. This was achieved through three immersiveenvironments and vignettes (called the Samsung Experience) that Gallery of Future Style & Technologyenabled visitors to experience mobile capabilities firsthand.The experiences included: • Mobile Business • Mobile Expression • Mobile EntertainmentEach vignette was wrapped around the “Journeyto the Future of Wireless” theme and incorporatedmeasurement capabilities as well as interactivevideo technology to enhance participation, Business Environment Expression Environmentunderstanding and message retention. Entertainment EnvironmentConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  8. 8. EXPERIENTIAL MARKETINGThe main environment of the 80’ x 90’ exhibit space highlightedwireless handsets, satellite technology, product applications,networking technology, and the Samsung Gallery of Future Style& Technology—all with hands-on interactivity.Smarter ResultsSamsung’s interactive customer immersion resulted in: • 72% of attendees rating them as the industry leader in both design and technology • 72% of visitors identifying Samsung as the company that provided the best product and service education • Momentum built throughout the show, increasing traffic more than 60% by the last day of the show Mobile TV Zone Mobile Music ZoneConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  9. 9. EXPERIENTIAL MARKETINGSUB-ZERO AND WOLF are industry leaders in designingand building cooking and preservation appliances.The ChallengeAt the Kitchen/Bath Industry Show and Conference (K/BIS),Sub-Zero and Wolf wanted to: • Remain the industry’s premium brand environment • Be a “destination” for show attendees • Attract 73% of its target audience—designers, architects and buildersSmarter SolutionsThe Seed Idea, “Inspiration,” was to showcase Sub-Zeroand Wolf appliances in an engaging, immersive exhibit.Derse’s approach was to: • Create imaginative “Inspiration” environments to show poetic expressions of the brand – not just design • Present product as theater, music and art, using “Passion” and/or “Freshness” as stimulants Interior Environment • Introduce measurement to show how a program can produce quantifiable results Designer Inspiration Area Product Line-ups ReceptionConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  10. 10. EXPERIENTIAL MARKETINGDerse and Sub-Zero worked with renowned kitchen designer Mick De Giulio “I thought your booth was incredibleand interior designer Jamie Drake to create spaces to reduce restraints and that it blew everyone else outon product possibilities. The final environment contained three primary of the water. Bravo to your designerszones: the designer inspiration areas, the complete product line-ups, and for thinking outside the box and comingthe reception/conference area. To further support the company’s new brand up with a riveting display that focusedinitiative of “Freshness,” super-sized images of fresh food accented the all the attention where it should be...product line-ups. on the product.”Smarter Results —Adele Cygelman, Editor in Chief Robb Report Luxury Home/Vacation Homes • 101% of the target audience visited the exhibit and received Sub-Zero/Wolf messaging • More than 2,800 qualified leads gathered (More than 40% from primary and secondary audience) • 77% (20,712) of K/BIS professional attendees visited the booth, well above exhibit industry averages (achieving “destination” exhibit goal) • 73% of visitors said they learned something of value during their visit to the exhibit, showing that messaging was on target • 71% of the qualified leads influence design decisions according to new findings Designer Inspiration AreaConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved. Designer Inspiration Area
  11. 11. Program ManagementDerse manages more than 4,000 individual trade shows per year. We know how to efficiently and effectively coordinate programs of any size.Whether it’s a reduction in drayage costs, lowering shipping expenses by utilizing our nationwide locations or reusing properties to reducenew purchasing, Derse methods help bring more value to your face-to-face marketing program. “I can honestly say that the whole process was the least stressful show in which I have participated in my 10+ years of doing this. You not only allowed me to relax and have faith, you made us look like rock stars. I am SO glad we made the move to Derse.” —Melissa Mulligan, Marketing Manager, PolyglassConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  12. 12. Our program management approach combines the best of both worlds—dedicated account teams focused on your needs and intuitive technologythat makes your properties accessible 24/7 (tools that include SmartCentre and Online Ordering). These applications make it easy to: • Review project timelines, proposals and invoices • Go over designs & floor plans • Contribute to online discussions and approvals • Share documents • Manage inventory • Report in real time • Analyze measurement and metricsDeveloping a plan for success that maximizes your budget and minimizes your stress…now that’s smarter. Six full-service locations allow us to store properties close to show venues, which can have significant savings on transportation costsConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  13. 13. CreativeDerse’s accountable creative philosophy drives our design approach – and the designers we employ.Being accountable means results—both visual and by the numbers.Those results don’t happen through architecture. Or technology. Or design. They happen through understanding of a brand and its audience–then aligning that insight with broader business goals. They happen when budget and inspiration are aligned for maximum impact.They happen with Derse. And we can prove it.Our accountable creative team includes in-house: • Experiential Marketing Designers and Producers • Exhibit/Architectural Designers • Graphic Designers • Multimedia Designers Compelling creative based on sound strategies that helps build your sales…now that’s smarter.Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  14. 14. Smarter Wins AwardsFrom design to results, our creative is routinely recognized by some of the industry’s most prestigious competitions.Below is a sample of some of our most recent accomplishments. • EVENT Design Award – Gold Award in the Best Trade Show Environment (Over 50x50) – Saudi Aramco, 2012 • EVENT Design Award – Gold Award in the Best Trade Show Environment (Under 50x50) – Wilsonart, 2012 • Advertising Age U.S. Top 15 Event Marketing Company’s – Ranked #4, 2012 • EVENT Design Award – Silver Award for Best All-Modular Exhibit – eCardio Diagnostics, 2011 • EVENT Design Award – Bronze Award for Best Trade Show Environment (Over 50x50) – Moen, 2011 • EVENT Design Award – Bronze Award for Best Trade Show Environment (Under 50’x50’) – Tellabs, 2011 • EXHIBITOR Sizzle Award – Best Integrated Marketing – Derse Comfort Zone, 2011 • Advertising Age U.S. Top 15 Promotion Agencies – Ranked #15, 2010 & 2011 • Advertising Age U.S. Top 15 Event Marketing Agencies – Ranked #7, 2010 & 2011 • EDPA EDDIE Award – Best Online/Multimedia Campaign, 2010 • EVENT Design Award – Best Trade Show Environment – BUILT, 2010 • EX Award – Best Green Event / Trade Show Campaign – Cray, 2010 • MOD Award – Best Green Design – Cray, 2010 Derse is currently ranked #4 • MOD Award – Best 10x20 – Illumina, 2010 in the nation in the Event Marketing • EDPA EDDIE Award – Best Print Campaign, 2009 category by Advertising Age magazine. • EVENT Design Award – Best Trade Show Environment, 2009 • B to B Magazine Best of 2009 – Exhibit Design – Cerner, 2009 • Sustainable Green Award – Supercomputing Show – Cray, 2009 • Advertising Age World’s Top 50 Agency Companies – Ranked #46, 2008 & 2009 • Advertising Age World’s Top 50 Promotion & Event Marketing Agencies – Ranked #10 in 2008 & #9, 2009 • EXHIBITOR Design Award – Gold Award – Self Promotion, 2009 • EDPA EDDIE Award – Integrated Marketing, 2002 – 2008 • Advertising Age Top US Marketing Services Agencies – Ranked #29, 2008 • EXHIBITOR Sizzle Award – Best Integrated Marketing – Derse, 2008 • EXHIBITOR Sizzle Award – Best Product Demonstration – VEKA, 2008 • EXHIBITOR Design Award – Special Merit – Self Promotion, 2008Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  15. 15. Trade ShowsYou’ve got a room full of customers—each one a promising opportunity. Are you ready to start the engagement? From strategy to design toin-house fabrication to on-site installation to engagement training to portfolio planning, Derse’s holistic approach puts you in the right positionat the right shows to talk to the right people. Whether you need a simple 10’ x 10’ booth or a sophisticated 100’ x 100’ double-deck exhibit,we’re ready with all the tools necessary to drive attendance, dwell time and conversions.Trusting your program to a complete provider with diverse industry experience…now that’s smarter. Great design lasts days... great communication lasts years.Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  16. 16. Communication Automotive Building Supplies Communication Computer / Electronics Consumer Energy Finance / Insurance Food / Food Services Healthcare Manufacturing Travel / Transportation Healthcare Building Supplies Education CommunicationConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  17. 17. TRADE SHOWSApparel Munchkin Levi StraussConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  18. 18. Automotive Mazda North America Mazda Raceway Ride-Along Simulator Hyundai EventConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  19. 19. TRADE SHOWSFinance / Insurance TransUnion Fiserv FIS Wells FargoConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  20. 20. TRADE SHOWSManufacturing Molex Joy Global Trimble EatonConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  21. 21. MAZDA is a leading name in the global automotive marketplace.The ChallengeBeginning with the RFP process, Derse made its intentions clear: help Mazda go beyond conventional thinking and challenge attendeesto expect the unexpected. Informed by its research of auto show commonalities, Derse put The Auto Show Rule Book (a list of 13 well-wornindustry norms) on a cracker to illustrate the fragility of these supposedly “unbreakable” laws. By breaking and ultimately transcendingperceived barriers, the following goals were now within reach: • Preserve a sense of driving fun to attract attendees • Engage the target audience: “The Discerning Few” • Give target audience a reason to visit the display, learn about Mazda and be proactive in the relationship • Fill CRM pipeline with qualified prospects • Maximize booth dwell time to increase conversation depthSmarter SolutionsThough Mazda requested booth refurbishments, Derse foundtheir existing properties to be unnecessarily bulky. Instead, Derserecommended Mazda invest in a new, streamlined booth that wouldcost less than repairs and also cost less in shipping, installation,etc. In addition, Derse recommended that Mazda reinvest the initialsavings into experiential engagements—a process Derse callsfunding improvement. These engagements included: • Mazda Drivers Club (MDC): a VIP-style club tailored to driving enthusiasts; members enjoy privileged treatment and preferred access after sharing key buyer/demographic data • Minimal booth architecture, which puts focus on vehicles • Pre-show emails and microsite to build excitement around MDC • At-show simulator that drives traffic to booth, increases dwell time and reinforces Mazda driving performance • Post-show offers, including purchase incentives, redeemable at dealerships • Exclusive offers, incentives and promotion of special eventsConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  22. 22. Smarter ResultsIn addition to the savings realized by the new booth, experientialengagements have helped Mazda achieve a significant return on itstrade show investment. The new techniques have been so effectivethat the Mazda Drivers Club experience is now implemented at everylevel of show, small to large. Though efforts are still ongoing, theyhave already had a significant impact. Accomplishments include: • Dramatic hand raiser increase—1,302 (2010-11) to 45,388 (2011-12). Initial goal for 2011-2012 was 28,133. • 30-45 minute wait for Mazda Raceway Ride-Along simulator • Program assessment proved the value of experiential marketing: 113% increase in sales leads at shows with simulator compared to shows without simulator • 830 test drive redemptions • 347 auto sales directly attributable to the trade show program • News coverage in major markets (New York Times, New York Daily News, Seattle Times, NBC 5 Chicago, FOX 8 Cleveland, NBC 11 Atlanta) • Positive consumer feedback and social media buzz “Just seen my photo from the @MazdaUSA Simulator from the auto show in Cobo center Detroit, so digging the Mazdas now a days” — Roxx_Star1 (via Twitter)Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  23. 23. MOEN is dedicated to designing and delivering beautiful faucets, showering products, sinks, and accessoriesfor the kitchen and bath that last a lifetime.The ChallengeThe economic collapse in late 2008 and the following housing market bust meant that business had changed for Moen. Budgets were beingcut, shows were being eliminated, and senior management was questioning the value of attending trade shows. Moen turned to Derse to helpassess their face-to-face marketing approach and challenged Derse with developing program recommendations that would drive real ROI.Smarter SolutionsDerse’s market research and measurement analysts assessedMoen’s current program model, target audience, and resultscurrently being achieved. The first assessments comparedboth Kitchen/Bath Industry Show (K/BIS) and the InternationalBuilders Show (IBS). Derse’s analysts then developed anaccountable program strategy, only recommending solutionsproven to drive meaningful results for Moen.This new program approach included: • A roadmap for how the creative approach and engagement strategy could help deliver results for Moen’s face-to-face trade show environments program • A customized branching survey tool, which automatically rank leads – eliminating subjective rankings made by Moen staffers • An in-depth, multi-faceted Performance Assessment Report that outlines projected ROI and other expected marketing achievements, based on the deployment of recommended tactics • An executive summary report for each show analyzing the details of the leads gatheredConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  24. 24. Smarter Results By establishing accountable objectives during the pre-program planning session, then deploying Derse’s proprietary Client Strategic Services, Derse was able to help Moen achieve immediate results at K/BIS: • Projected ROI from K/BIS leads was calculated to e in the millions of dollars b • A 51% increase in 2011 K/BIS leads generated over 2010 • Significant quantifiable results were achieved in: – Industry press: both meetings held and coverage achieved – Sponsorships and promotions • A new exhibit property was produced to upgrade the marketing messages and relieve ongoing maintenance costs by delivering additional savings in these areas: – 29% and 13% savings in drayage and I & D costs respectively – 10% savings in electrical costs and 15% savings in transportation costs for K/BIS – 63% reduction in the cost to produce graphic panels Moen now uses Derse’s Client Strategic Services at all major national shows to help shape, adjust and improve the overall face-to-face marketing performance. “Derse is a trusted partner for Moen. Their ability to deliver excellence and go above and beyond to maximize the result of our program has made Derse the standard by which we judge all other marketing suppliers.” –Tom Liebhardt, Senior Director, Marketing, MoenConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  25. 25. Marketing EnvironmentsA marketing environment is a lot more than four walls and furniture. It should be an extension of your brand—a physical touchpointthat separates you from your competitors. Derse’s experienced creative team can develop new or enhance existing environments.Not only that, our emphasis on flexibility will help your space grow and adapt as your brand demands.Our approach—informed by your objectives and demographics—is focused on results. Whether that means increasing sales,improving message retention or increasing brand interaction, our environments help you speak to your audience.Marketing Environments may include: • Executive briefing centers • Presentation areas • Showrooms • Corporate museums • Lobbies • Retail environments • Training facilitiesBuilding permanent environments that grow with your brand…now that’s smarter. Permanent installations with smarter communication and audience engagement Verizon Executive Briefing Center Hospira Solution CenterConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  26. 26. Visitor ExperienceDerse helps inspire engagement with a branded moment at every touchpoint: • Planning • Scheduling • Pre-visit communication • Travel logistics • Guest comfort amenities • Remote office capabilities • Hospitality • Dining Hospira Solution Center • Briefing • Speakers AT&T Innovation CenterConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  27. 27. EXECUTIVE BRIEFING CENTERVERIZON is an industry leader in residential, businessand wireless telecommunications.The ChallengeVerizon recognized the need to improve their executive briefing centerand transition customers’ visits beyond the presenter-led narrativesof the past toward an immersive Verizon brand experience.Verizon partnered with Derse to design, fabricate and install animmersive Executive Briefing Center (EBC) at its headquartersin Basking Ridge, NJ, in a very aggressive 16-week timeframe. WelcomeObjectives included: • Showcase Verizon solutions and technologies in a unified Verizon brand • Personalize and customize each visitor’s experience while build ing awareness of Verizon services, solutions and products • Demonstrate Verizon’s position as a leader of technological innovation • Position the EBC as a sales and marketing tool to earn trust as well as strengthen relationships with current and prospective customers • Integrate sustainable materials and energy-efficient technologies, wherever possible Solutions Showcase Smarter Solutions Derse’s creative team explored the architecture of the space to design an experience that made every touch point an opportunity to reinforce the Verizon brand. Key environmental considerations were given for how the audience would psychologically respond to sensory elements within the space, including sound, natural light, textures, forms, and function. Emphasis was placed on a balance between: • Technology and innovation desired to optimize briefings • Getting visitors up and out of their seats, actively engaging Lobby with Verizon’s network, products and servicesConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved. • Multiple spaces for visitors to refresh and renew
  28. 28. EXECUTIVE BRIEFING CENTERDerse’s creative solution integrated minimal branding, opting insteadfor the environment to evoke the innovation and technologicalleadership of Verizon. Solutions within the space included: • Iconic large elliptical glass environment containing –– Large briefing room featuring a massive 6’ x 18’ rear-projection screen, HD video conferencing and a 40’ long table, seating 24 –– Small briefing room also featuring HD video conferencing and seating for 16 –– AV equipment room control room • Solutions Showcase featuring interactive stations including a mobility kiosk, Verizon stories digital wall and network map • Multi-purpose room that functions as another briefing room or as a dining space, seating 50 • Private restrooms, accessible only to EBC visitors • Briefing team office and control center • Private, executive-level outdoor patio space • Visitor office spaces Multi-purpose Room Smarter Results As a result of partnering with Derse, Verizon’s EBC: • Increased utilization of greater than 50% over the same period from the previous year • Iconic glass elliptical briefing room conveys brand culture of transparency and innovation • Solutions Showcase enables visitors to actively engage in Verizon’s services, solutions and productions • Animated, digital welcome screen enables personalized messages • Centralized A/V infrastructure allows EBC managers to remotely facilitate every aspect of the briefing • Dimmable LED lighting, GreenLam Makassar wall laminates, and water-conserving lavatories and faucets add sustainability Primary Briefing Room and energy efficiency to the overall EBCConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  29. 29. MARKETING ENVIRONMENTABC’s EXTREME MAKEOVER: HOME EDITION (EMHE)is a reality television series that provides home renovations for familiesacross the United States who have faced significant hardships.The ChallengeABC’s Extreme Makeover: Home Edition approached Dersefor assistance in creating a top-secret specialty playroomfor the Arboleda family’s four boys—ages 3, 5, 7 and 9.In order to design, build and install the top-secret roomin seven days, EMHE approached Derse with the following objectivesfor the space: • Design an experiential superhero playroom • Integrate interactive elements to encourage imaginative play applicable to the boys’ wide age range Engineer working on details of experiential station • Incorporate a high-tech, cutting-edge feel with extreme elements that create a larger-than-life superhero impression • Provide room-to-house superhero tools as well as functional elements like storage, computers and study spaceSmarter SolutionDerse’s Seed Idea integrated superhero-inspired design elements andbrought them to life through technology-driven activations to createa “Superhero Headquarters.” Derse’s design solution included: • Hand scanners that activate the room with a subsonic rumble to reveal personalized superhero identities and costumes • Centrally located command console internally lit for four personal computers and added storage space • High-tech and innovative environmental surveillance video – For the children (i.e. the superheroes): monitor the exterior of their home – For the parents: allow them to view into the room, using their in-home monitoring system Superhero Headquarters • Shelving displays holding Marvel-donated superhero props and action figuresConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  30. 30. MARKETING ENVIRONMENT While the Derse challenge was to design an interesting superhero room, the team also proactively engaged EMHE with the benefits of Derse’s overall fabrication and installation capabilities and how they could help the project’s swift turnaround. Smarter Results The limited timeframe was no obstacle for Derse’s creative and fabrication abilities. Due to the project management leadership and smart organization of ideas, the Superhero Headquarters was dubbed “The best room in Extreme Makeover history” from the Design Producer, Jowill Leano. Superhero Headquarters in stand-by mode“I went to this factory where they build these amazing exhibits and sets. This will be the most technologically driven room we have ever made.”– Michael Moloney, Celebrity Designer, Extreme Makeover: Home Edition“We could not have done it without you! Words cannot express how much we appreciate your dedication and time spent on making this home a success!” – Design Team, Extreme Makeover: Home Edition The new Arboleda home Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  31. 31. MARKETING ENVIRONMENT Samsung Mobile B-to-C EnvironmentConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  32. 32. EXECUTIVE BRIEFING CENTER DJO GlobalConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  33. 33. MARKETING ENVIRONMENT Sub-Zero Living KitchenConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  34. 34. MARKETING ENVIRONMENT Paoli Retail Environment Paoli Storefront Sub-Zero Living Kitchen Sub-Zero Living KitchenConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  35. 35. EventsFor an event to truly be an event, it has to leave a lasting impression. That’s where Derse delivers. We have the certified leadership and creativecollaboration needed to make the process easier and the results stunning. Derse’s Certified Meeting Professionals take on the heavy lifting ofevent management – working with a vast array of in-house resources and external vendors to ensure your events perform as intended.Derse’s event management capabilities include: • Strategy/planning • Creative development • On-site services – Destination/venue coordination – Theme – Event supervision – Promotion – Engagement – Technical production and staging – Registration – Content – A/V and partner selection – Contract negotiation – Measurement – Vendor coordinationMaking an impact with your target audience…now that’s smarter. Experiential Event Activities ReceptionsConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  36. 36. Derse events are smarter because we: • Customize our services to your needs • Align program strategies and business objectives • Manage the event so you can concentrate on business • Integrate campaigns to unify brand/messaging • Provide accountable creative that increases engagement • Measure results to prove and improve your next event • Dedicate an in-house team to event support – Certified Meeting Professionals / Planners – Producers – Creative Directors – Copywriters – 3D Designers – Multimedia Designers Proprietary Events Client Appreciation Events Press ConferencesConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  37. 37. EVENTSCERNER CORPORATION is the leading US supplierof healthcare information technology solutions.The ChallengeAt their annual proprietary conference, Cerner’s goals were to: • Position Cerner as the leader in the industry and as a resource for ongoing information, education and solutions • Build and strengthen new and current relationships with clients and partners • Feature solution upgrades in an organized, visually interesting and identifiable environment • Generate quality sales leadsSmarter SolutionDerse helped Cerner enliven its annual proprietary healthcare Entrance to Solutions Galleryconference and trade show. To unify the visual and physicalexperience of the attendee, Derse developed the Seed Idea, “Come Together,” which was inspired by Cerner’s tagline“All Together.” The Seed Idea signified Cerner’s leadership role in bringing its expertise, its clients and its partners together. Show FloorConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  38. 38. EVENTSAs conference attendees entered the Solutions Gallery, they were funneledinto a central rotunda that featured two large fabric arches containing Cerner’s“Smart Rooms.” Smart Rooms were designed so Cerner attendees couldexperience an integrated demonstration of Cerner’s primary solutions andservices. Each Smart Room was focused on the core areas in which attendeeswould encounter Cerner’s primary solutions: • Intensive Care Units • Surgery Room • Patient Suite • Home • Physician Office • Employer ClinicSmarter ResultsDue to the smart organization and visually attractive space,Derse was able to create a memorable, educational, hands-onenvironment that positioned Cerner as an industry leader inthe challenges of healthcare technology management.Other results included: Solutions Gallery • 12% increase in partner participation • 8% increase in partner attendance • 6% increase in client attendance, which created increased opportunities for future sales • Post-show comments included “Thought this was the best layout to date” and “Liked the layout on the floor—different, open and had good flow from all areas” Solutions GalleryConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  39. 39. EVENTSDELTA TECHOPS is the maintenance, repair and overhaul (MRO) division of Delta Air Lines.The ChallengeMake the attendee’s time at MRO Americas 2012 as valuable as possible by minimizing downtime,just as Delta TechOps does to earn the title of Best-in-Class MRO year after year.Smarter SolutionsDerse created and focused on a Seed Idea of “Up Time”—the period of time that planes are operational.This theme was extrapolated to a number of thematic, ground-based touchpoints which included: • “Hang Time”—the welcome reception • “Party Time”—happy hour • “Me Time”—hotel room relaxationSmarter Results • Record hotel and event attendance – up 50% from 2009 • 100+ customers joined the group on McKinney Avenue for “Pub Time” with Delta TechOpsConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  40. 40. “(Another) great week! Thank you for making it happen...and memorable” – Tim Boldt, Marketing Manager, Delta TechOpsConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  41. 41. EVENTSProprietary Conference—TridiumConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  42. 42. EVENTSCustomer Appreciation—Delta TechOpsConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  43. 43. EVENTSPress Conference—MazdaConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  44. 44. EVENTSCustomer Appreciation—DerseConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  45. 45. Strategic ServicesSuccess without strategy is just luck. Derse’s Client Strategic Services—a suite of integrated elements that includes Strategic Planning,Portfolio Planning, Engagement Training and Accountability Assessment—is a face-to-face marketing game-changer. Our purpose is toensure that we are doing the right things with your marketing dollars, engaging your audience through purposeful creative and motivatingyour audience to act.Strategic Planning lays the foundation to continuous improvement through research,interviews and a workshop. It’s at this stage that we outline a direction for ensuring Measuring actual performancemeasurable success. against goals, analyzing the metricsPortfolio Planning aligns your efforts with your objectives. We’ll calculate the real worth and recommending adjustmentsof your approach in detail so you can better understand what each engagement will cost to improve performance assuresand adjust as necessary. continuous improvement…Engagement Training helps prepare your team by getting them ready to make the most that’s smarterof your opportunities. Our comprehensive development program includes choreography,interactive technology and messaging.Accountability Assessment measures results and drives actionable recommendations. We’ll help build a program accountability modeland integrate measurement tools to compare predicted results against actual performance data.Taking the guesswork out of face-to-face marketing success…now that’s smarter.Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  46. 46. RentalDerse rental options can be custom designed specifically to meet your needs and objectivesor they can be pulled from an inventory of existing options. Advantages of our program include: • Rent exhibits for particular shows as needed • Manage entire exhibit programs • Add to an existing client program • Eliminate storage costs Rental options that fulfill your needs...Our flexible, scalable and turnkey exhibits include: and fit your budget • Hybrid exhibits that combine system/custom components • Modular systems configurations • Custom-built rental exhibits • Portable displaysMaking an impact within your means…now that’s smarter.Explore our rental inventory at www.derse.com/rentals Online Rental Site Choose from Multiple OptionsConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  47. 47. RENTALCustom Rental Glanbia Nutritionals Discover DerseConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  48. 48. RENTALCustom Rental VAS Aero Services Konami Cray, Inc.Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  49. 49. RENTALCustomized System Midea eCardio Diagnostics Colgate-Palmolive CompanyConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  50. 50. RENTALCustomized System Menasha Packaging Molex, Inc.Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  51. 51. SmartCentreDerse’s automated application provides easy and effective ways to manage exhibit programs through: • Collaboration and conversation • Property and graphics management • File uploading and downloading for remote users • Schedule management • Financial tracking and reporting • Ordering of portable exhibits Derse makes program management a breeze with our web-based exhibit management system – SmartCentre.Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  52. 52. CollaborationSmartCentre enables users to share documents, data and annotate work in process. This drives work to completion faster and more efficiently,saving time and money. • Upload files for viewing and discussion with digital approvals in user-defined folders • Interact within time- and date-stamped threaded discussions • Redline floor plans and construction drawings showing proposed changes and/or additions • Capture client approvals for both graphics and architecture, and track account team releases to productionConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  53. 53. Account ManagementThis portion of SmartCentre allows for collaboration of both overall program information as well as individual project details. • Individual and project-specific tasks with tracking and notification of overdue items • Financial data including forecasts, estimates, variance, and reporting capabilities • File upload and online approvals • Access to historic project information including graphics, budgets, timelines, and inventoriesAsset ManagementAsset management profiles facilitate the tracking and organization of client properties. SmartCentre allows users, with appropriate securityrights, access to inventory, share, and reserve program assets. • Inventory management for architecture, graphics, client products, etc. • User-defined filters and inventory search criteria • Manage and/or select any asset: structure, graphic, rental, premium, or collateral for a particular show or event • Determine property availability and reserve components • Inventory reports include usage, availability and damage reportsA straightforward way to manage shows…now that’s smarter.Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  54. 54. Online OrderingDerse provides an online exhibit ordering system that effectively manages regional show programs for decentralized offices or branches.This automated tool supports the repeated use of portable exhibit properties.This automated approach enables Derse to provide: • Standard pricing • Dedicated staff – coordinators and service techs • utomated approach to managing properties/services A • Schedule management • Property and graphic managementEase of use is the focus for Online Ordering. A step-by-step processintuitively guides end-users through the ordering process. These simplesteps are: • E nter event dates, location, and shipping address • Select properties from a pre-established list of: –– Exhibits –– Graphics –– Literature –– Giveaways • Select show services • Enter payment method • Submit orderDerse automatically processes new orders, and an orderconfirmation is sent directly to the end-user’s e-mail.Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  55. 55. MILWAUKEE ELECTRIC TOOL CORP. (METCO) builds both electric and cordless power tools and accessoriesfor professional users worldwide.The ChallengeMETCO looked to Derse to achieve the following: • Deliver effective program management of exhibit properties and products • Ensure all necessary materials make it to the show floor • Respond quickly to questions and requests • Provide a high level of serviceSmarter SolutionsDerse utilized its own specialized “tools” and resources to move forward with METCO’s objectives by the following means: • SmartCentre, a customized software solution for program management, allows full, real-time access to inventories while also providing accurate accounting for any costs or actions. This allows for seamless interfacing with upcoming exhibit initiatives and the ability to order needed components. • Sho-Link, Derse’s installation and dismantle partner, helped increase quality, reduce waste and ensure satisfaction. • Derse’s internal team was also key in managing METCO’s prep and loading, transportation, drayage, AV support and property return/check-in.Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  56. 56. Smarter ResultsSmartCentre gave METCO’s face-to-face marketing stakeholders the peace of mind it was looking for: • Improved product inventory knowledge • Reliable delivery of show components • Reduction in setup time (merchandising reduced by two hours at NECA) • Fewer last-minute fixes • Less reworking • Increased footprint at major industry shows based on program success: – ISN went from a 30’ x 60’ to a 50’ x 100’ – NECA went from a 20’ x 50’ to a 30’ x 60’ – ORGILL went from a 20’ x 40’ to a 30’ x 60’ – True Value went from a 20’ x 30’ to a 30’ x 60’ “SmartCentre is easy to use. It keeps track of and visually displays the inventory. In the past, we did not know what was in inventory, or what it looked like. This forced us to order new product, increasing our cost and storage fees with duplicate product inventory. The Derse team is very detailed, from planning to paperwork to the show.” —Derek Erickson, Product Marketing Manager, METCOConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  57. 57. Inventory ManagementDerse’s electronic inventory management systems help organize information for efficient program control.Quick, easy access to your total inventory and show-specific inventory lists are on SmartCentre – Derse’s online exhibit management application. Quick, easy, accurateConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  58. 58. Asset usage is tracked on a show-by-show basis and a database is built for each customer’s program. The database can be queried by user-defined criteria to produce management reports such as: • Location / movement (in-house, at a show, or shipping) • Graphic size and type • Use by show • Movement dates • Number of uses over timeIn conjunction with the database, storage areas exist for portables, graphics and literature. A dedicated person controls both the database and the storage areas to keep properties organized and information accurate.Intuitive ways to coordinate face-to-face marketing components…now that’s smarter. Cost savings through reduced loss and damage Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  59. 59. InternationalDerse helps you maintain a consistent, powerful brand presence anywhere in the world with our experienced international team.Our approach ensures effective communication, cultural compliance, quality and service to make global shows run as smoothlyas domestic ones.International services are turnkey from program planning and design through project management, construction, shipping, on-sitemanagement, and warehousing. We also offer on-site assistance, help with local customs and VAT recovery.A partner that can help spread your message throughout the world…now that’s smarter. Resources in 55 countries provide quality and efficiencies worldwide – Areas of Global CoverageConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  60. 60. International Management and StructureDerse’s International services team is based in Atlanta and serves all Derse locations. This team is responsible for partner selection andinternational services coordination. A member of this team would also be on-site at all major international shows to assure efficient operations.To meet our clients’ international exhibiting needs, Derse works with worldwide partners who, though not owned by Derse, have been carefullychosen to match Derse’s culture of quality and service. Derse’s partner network has a proven track record and spans the globe from LatinAmerica to Europe to Asia—virtually any country in the world.Derse is a member of Octanorm Service Partners International (OSPI): an exclusive worldwide network of contractors and suppliers that hasmet or exceeded the high service and quality standards set by the German company Octanorm. Fellow OSPI members offer a discount onservices provided to other partner companies and most partners offer a full range of exhibit services. Currently, there are 158 OSPI membersin 55 countries covering every corner of the globe. Derse’s partner network has a proven track record and spans the globe.Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  61. 61. INTERNATIONAL Fiserv Konica MinoltaConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  62. 62. INTERNATIONAL Scientific Games Abbott NikonConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  63. 63. FabricationDerse’s six nationwide production centers, each with a full complement of services, provide 680,000 square feet of construction,service and warehousing space. 24-foot-high ceilings also allow for staging and finished product viewing. Six full-service production facilities provide national coverage, consistency and collaboration.Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  64. 64. Derse’s approach toward fabrication is to achieve maximum efficiency and consistency. We put great focus on volume purchasing, in-stockmaterials and in-house teams without sacrificing attention to detail. Experienced craftspeople—experts in wood, metal, plastic, and alternativematerials—are the backbone of Derse’s quality, which is assured through rigorous standards and numerous checkpoints. In addition,our master electricians are leaders in high-tech lighting, product wiring, audio-visual systems, and other special effects.Production methods that help produce results…now that’s smarter.Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  65. 65. On-Site LaborDerse is part owner of Sho-Link, an installation and dismantle cooperative that extends high-quality,cost-competitive service to the show floor. Additional benefits include: • Nationwide network of 60 locations • Charges at published show rates (versus city rates which are often higher) • No additional charge (or fee) for a working supervisor • 24-hour support Smarter is vendor accountability • Dedicated supervisors who can be assigned to key accounts from one source…Derse.A single-source provider that’s accountable for your entire program…now that’s smarter.Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  66. 66. “Just wanted to let you know that the Pittcon set-up was perfect! I am amazed at the success. I was prepared for something to happen since you only had the booth for a few weeks and was pleasantly surprised that nothing did. The blue prints were the best I have ever had. I want to thank everyone for making it so great. This is the first time in 20 years that I have not had the exhibit house ship a missing piece. The only thing I would have changed is I should have gone to Derse a year ago.” —Maureen Quaranta, Marketing Communication Manager, Shimadzu Scientific InstrumentsConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  67. 67. Company OverviewAs a complete services provider, Derse’s holistic view of face-to-face marketing considers every step of the process essential to success—from strategic planning to creative to program management to program measurement. We also know that success means achievingmeasurable results for your program—anything less simply falls short. Complete face-to-face marketing for trade shows, marketing environments and eventsEXPERIENTIAL MARKETING transforms traditional face-to-face business encounters into multi-sensory experiencesthat increase product understanding, message resonance and sales.PROGRAM MANAGEMENT maximizes budget, minimizes stress, promotes quality, and ensures consistencywith your face-to-face marketing program.CREATIVE embodies a team of designers who approach each face-to-face project from a variety of perspectives—experiential, architectural and graphic — to produce fresh, compelling and accountable solutions.TRADE SHOWS effectively communicate your message to an exhibit full of potential customers.MARKETING ENVIRONMENTS are an extension of your brand—touchpoints that separate you from your competitors.EVENTS are designed to leave lasting impressions and are managed by our Certified Meeting Professionals.STRATEGIC SERVICES ensure that we are doing the right things with your marketing dollars, engaging your audiencethrough purposeful creative and motivating your audience to act.RENTAL options fit your budget, schedule, flexibility and performance needs.Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  68. 68. SMARTCENTRE provides easy and effective ways to manage trade show programs.INVENTORY MANAGEMENT is quick, easy, accurate and helps organize information for efficient program control.INTERNATIONAL helps you maintain a consistent, powerful brand presence anywhere in the world.FABRICATION is managed through six nationwide production centers, each with a full complement of services to provide 680,000square feet of construction, service and warehousing space.ON-SITE LABOR is accomplished in conjunction with Sho-Link, an installation and dismantle cooperative that extends high-quality,cost-competitive service to the show floor.Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  69. 69. Environmental CommitmentSustainabilityDerse is committed to increasing your sales, but is also committedto our surroundings as well. Our national headquarters inMilwaukee was the first in its industry to receive Silver-level LEEDcertification—the nationally accepted benchmark for design,construction and operation of high-performance green buildings.Other achievements include:Green Awards • EX Award, Best Green Event/Trade Show Environment, Cray, 2010 • EVENT Design Award, Best Green Environment, Delta TechOps, 2009 • Sustainable Green Award, Cray at Supercomputing, 2009 • EVENT Design Award, Best Green Exhibit / Environment, Levi Strauss, 2008 • MOD Award, Best Green Design, Cray, 2010Green Design / Construction • 5 LEED point rated MDF • Carpet made from recycled plastic soda containers • Paint containing ZERO VOCs • Carpet padding from recycled materials • Technology to reduce material waste • Evaluating old exhibits for creative reuse • Removing and recycling metal, fabric and lightingDoing our part for the environment…now that’s smarter.Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  70. 70. TRADE SHOWSCRAY is a global leader in supercomputing.The ChallengeBased on the success of the previous year’s theme, ‘Green Computing,’ Cray chose to highlight their position as an industry leaderin creating a green system, from their exhibit, to the green technology product line they promote. Cray challenged Derse to create anexhibit that met the following objectives: • Reinforce Cray’s position as industry leader in the high performance computing (HPC) category • Generate leads for the award-winning Cray CX1 (best seller) and scalable Cray XT systems (fastest supercomputer) • Highlight Cray’s eco-friendly products and sustainable business model • Foster community and conversation through social mediaSmarter SolutionsDerse designers created an environment that was eco-friendly, invitingand reflective of Cray’s brand. Green materials used in the exhibit included: • Bamboo tabletops and 100% non-woven polyester textiles • Sustainable flooring – Bio-PDO carpet • Recycled exhibit panels in new design configuration • Rental lighting and A/V equipment to reduce waste and ensure reuse • Rental metal extrusion systems that integrated track lighting and fabric graphics to reduce total exhibit weight and production costsSmarter ResultsAs a result of partnering with Derse, Cray’s 30’ x 40’ exhibit at Supercomputing: • Won Green Exhibit Award at Supercomputing Show, a MOD Award and an EX Award (2010) • Captured three highly qualified leads for their high-end Cray XT product line – a significant achievement due to product’s investment value • Sold a CX1 Machine on show floor • Doubled number of Cray CX1 system leads over previous year • Noticed a 373% increase in number of followers on Twitter, which reinforced importance of audience engagement and drove greater traffic to boothConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  71. 71. LocationsDerse’s six full-service fabrication facilities and numerous satellite offices offer all the manufacturing capabilities,warehousing space and industry experts your face-to-face marketing program could ever need.Multiple nationwide locations to reduce your logistical costs…now that’s smarter.Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  72. 72. TRADE SHOWSSAMSUNG manufactures mobile communication equipment.The ChallengeSamsung challenged Derse to build and install their 90’ x 100’ exhibit in just three weeksfor the CTIA Wireless show in Las Vegas—a very aggressive turnaround time.Smarter SolutionsIn order to complete the construction on time, the power of Derse’s network of national fabrication facilities was engaged: • Derse Dallas: Constructed Galaxy S Experience, wave kiosks, WOW monument, integrated AV and lighting, managed exhibit logistics, and devised / executed the on-site installation strategy • Derse Chicago: Constructed lifestyle showcase counters, AV kiosks and interactive counters • Derse Milwaukee: Constructed vignettes, meeting rooms, media lounge, 4G components, and assisted with shipping • Derse Las Vegas: Spearheaded graphic production and re-lamination of existing Samsung componentsSmarter ResultsDerse’s swift response and ability to quickly collaborate with Samsung’s decision makers from three different global locationsproved Smarter. The result was a successful redesigned and constructed exhibit completed within the three-week goal.Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  73. 73. partial client list — Automotive Mazda / NAIAS Dorman Products Maxxis Hankook Tire Mazda North America Hitachi Automotive Systems Old World Industries Hyundai Ryder Johnson Controls Power Solutions ValvolineConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  74. 74. CLIENTS — partial listAPPAREL CONSUMER HEAVY EQUIPMENT7 For All Mankind Built NY Grace ConstructionBrown Shoe Colgate Palmolive Joy GlobalColumbia Sportswear Nikon, Inc. Metso MineralsJoe’s Jeans Rug Doctor Wirtgen America, Inc.Levi Strauss Co. ENERGY INSTRUMENTATION / CONTROLSAUTOMOTIVE ConocoPhillips Cooper Power SystemsHitachi Automotive Systems Ingeteam EatonHyundai Aramco Services Honeywell HPSMaxxis Trinity Industries Johnson ControlsMazda North America Parker HannifinRyder FINANCE / INSURANCE Shimadzu Scientific Instruments Aon HewittAVIATION BlackRock MANUFACTURINGDelta Air Lines Charles Schwab Elliott TurbomachineryDelta TechOps Discover Milwaukee Electric ToolHawker Beechcraft Experian Molex, Inc.Jet Support Services Fiserv Sigma-AldrichVAS Aero Services TransUnion Thomas BettsBUILDING SUPPLIES FOOD / FOOD SERVICES REAL ESTATEHearth Home Technologies Cargill CBL AssociatesInSinkErator Earthbound Farm Developers Diversified RealtyJohns Manville Hobart Corporation General Growth PropertiesLouisiana-Pacific Hormel North American PropertiesMoen Heinz North America PREITWilsonart International POM Wonderful Vitamix RECREATION / ENTERTAINMENTCOMMUNICATION Benelli USAATT HEALTHCARE Beretta USAHughes Network Systems Abbott Pharmaceutical Products Harley-DavidsonSamsung Telecommunications Allergan Konami GamingTellabs AmerisourceBergen PolarisVerizon Business Solutions Biomet Cerner Corporation TRAVEL / TRANSPORTATIONCOMPUTER / ELECTRONICS Emdeon Loews HotelsCitrix Online Genentech SabreFuji Film Integra Life TravelocityGenband Janssen PharmaceuticalsNEC Corporation Starkey LaboratoriesVivitek Takeda PharmaceuticalsConfidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.
  75. 75. Let’s Keep the Conversation GoingNow that you’ve seen our smarter approach to face-to-face marketing, let’s keep the conversation going.Let’s start realizing your program goals.Jason Gobeyn, Director of Business Developmente: jgobeyn@derse.como: (414) 290-3014c: (815) 382-8789

×