Digital Marketing Overview John Locke [email_address] 408-219-1619

What is Digital Marketing? Promoting products and services using digital distribution and social media channels to reach consumers in a timely, relevant, personal and cost-effective manner. Leverages traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion. Delivered via Internet, mobile text messaging, display / banner ads and digital outdoor signage.

Promoting products and services using digital distribution and social media channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Leverages traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion.

Delivered via Internet, mobile text messaging, display / banner ads and digital outdoor signage.

Why Use Digital Marketing? increase website traffic increase brand recognition improve search engine rankings generate leads increase online sales conversions improve internal communications

increase website traffic

increase brand recognition

improve search engine rankings

generate leads

increase online sales conversions

improve internal communications

Who’s Using Digital Marketing? Small to Medium Businesses increasingly rely upon online digital marketing techniques and distribution channels Digital communications and multimedia technologies are significantly changing the way SMBs : - Communicate with their customers - Promote products and - Market services

Small to Medium Businesses increasingly rely upon online digital marketing techniques and distribution channels

Digital communications and multimedia technologies are significantly changing the way SMBs :

- Communicate with their customers

- Promote products and

- Market services

Market Shifts Original Marketing assumptions are no longer valid Web 1.0 (Publishing Model) Considerable marketing effort required for users to find the message/content. Web 1.5 (Indexes and Search) Web 2.0 (Subscribe Model) Visitors seek out and directly grab (or pull) the content via web search. User determines what they want. No regulations or opt-in process required.

Original Marketing assumptions are no longer valid

Web 1.0 (Publishing Model)

Considerable marketing effort required for users to find the message/content.

Web 1.5 (Indexes and Search)

Web 2.0 (Subscribe Model)

Visitors seek out and directly grab (or pull) the content via web search.

User determines what they want.

No regulations or opt-in process required.

Alternative Strategies Web 2.0/RSS Marketing Blogging Social Network Marketing Opt-In Interactive E-mail Marketing Podcasting Radio/TV programs Web seminars and Webcasts Mobile Web Mobile Text Messaging

Web 2.0/RSS Marketing

Blogging

Social Network Marketing

Opt-In Interactive E-mail Marketing

Podcasting Radio/TV programs

Web seminars and Webcasts

Mobile Web

Mobile Text Messaging

Associated Costs Time (urgency/time to market) Labor (man hours/salary – labor intensive) Information, interactive, graphic design Search Engine Optimization (SEO) Programming Hosting Promotions and campaign management Tracking and Reporting Maintenance

Time (urgency/time to market)

Labor (man hours/salary – labor intensive)

Information, interactive, graphic design

Search Engine Optimization (SEO)

Programming

Hosting

Promotions and campaign management

Tracking and Reporting

Maintenance

Free Downloads: FeedFactoryPro.com Toolbar http://feedfactorypro.ourtoolbar.com/ Quickstart for Facebook, Linked-In, Mailchimp, Twitter… Process Overview Social Networking Links Downloads, Sample Sites, Research, Terminology RSS Feed Readers for PC, Mac, IE, Outlook, Firefox and Web 2.0 Environments Research and White Papers 30 Ways To Leverage RSS.pdf Digital Marketing Overview.pdf E-Mail Marketing Strategies.pdf

FeedFactoryPro.com Toolbar

http://feedfactorypro.ourtoolbar.com/

Quickstart for Facebook, Linked-In, Mailchimp, Twitter…

Process Overview

Social Networking Links

Downloads, Sample Sites, Research, Terminology

RSS Feed Readers for PC, Mac, IE, Outlook, Firefox and Web 2.0 Environments

Research and White Papers

30 Ways To Leverage RSS.pdf

Digital Marketing Overview.pdf

E-Mail Marketing Strategies.pdf

Our Services and Solutions Monthly Starter Plans Bundle: Web hosting, configuration and setup Blog hosting, configuration and setup E-mail campaign hosting, configuration, delivery and tracking Maintenance Social Marketing Professional Services: Information, Interaction and Graphic Design Web Development and Blog Design Content Management and RSS Integration Search Engine Optimization (SEO) Process and Planning

Monthly Starter Plans Bundle:

Web hosting, configuration and setup

Blog hosting, configuration and setup

E-mail campaign hosting, configuration, delivery and tracking

Maintenance

Social Marketing

Professional Services:

Information, Interaction and Graphic Design

Web Development and Blog Design

Content Management and RSS Integration

Search Engine Optimization (SEO) Process and Planning

For additional information please contact: John Locke [email_address] 408-219-1619