An Introduction to Digital Marketing

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Digital Marketing by
Feed Factory Pro

John Locke
Principal, Feed Factory Pro
408-219-1619
jlocke@feedfactorypro.com
Web: www.feedfactorypro.com
Blog: www.feedfactorypro.com/labs/

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An Introduction to Digital Marketing

  1. 1. Digital Marketing Overview John Locke [email_address] 408-219-1619
  2. 2. What is Digital Marketing? <ul><li>Promoting products and services using digital distribution and social media channels to reach consumers in a timely, relevant, personal and cost-effective manner. </li></ul><ul><li>Leverages traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion. </li></ul><ul><li>Delivered via Internet, mobile text messaging, display / banner ads and digital outdoor signage. </li></ul>
  3. 3. Why Use Digital Marketing? <ul><li>increase website traffic </li></ul><ul><li>increase brand recognition </li></ul><ul><li>improve search engine rankings </li></ul><ul><li>generate leads </li></ul><ul><li>increase online sales conversions </li></ul><ul><li>improve internal communications </li></ul>
  4. 4. Who’s Using Digital Marketing? <ul><li>Small to Medium Businesses increasingly rely upon online digital marketing techniques and distribution channels </li></ul><ul><li>Digital communications and multimedia technologies are significantly changing the way SMBs : </li></ul><ul><ul><li>- Communicate with their customers </li></ul></ul><ul><ul><li>- Promote products and </li></ul></ul><ul><ul><li>- Market services </li></ul></ul>
  5. 6. Market Shifts <ul><li>Original Marketing assumptions are no longer valid </li></ul><ul><li>Web 1.0 (Publishing Model) </li></ul><ul><ul><li>Considerable marketing effort required for users to find the message/content. </li></ul></ul><ul><li>Web 1.5 (Indexes and Search) </li></ul><ul><li>Web 2.0 (Subscribe Model) </li></ul><ul><ul><li>Visitors seek out and directly grab (or pull) the content via web search. </li></ul></ul><ul><ul><li>User determines what they want. </li></ul></ul><ul><ul><li>No regulations or opt-in process required. </li></ul></ul>
  6. 7. Alternative Strategies <ul><li>Web 2.0/RSS Marketing </li></ul><ul><li>Blogging </li></ul><ul><li>Social Network Marketing </li></ul><ul><li>Opt-In Interactive E-mail Marketing </li></ul><ul><li>Podcasting Radio/TV programs </li></ul><ul><li>Web seminars and Webcasts </li></ul><ul><li>Mobile Web </li></ul><ul><li>Mobile Text Messaging </li></ul>
  7. 8. Associated Costs <ul><li>Time (urgency/time to market) </li></ul><ul><li>Labor (man hours/salary – labor intensive) </li></ul><ul><li>Information, interactive, graphic design </li></ul><ul><li>Search Engine Optimization (SEO) </li></ul><ul><li>Programming </li></ul><ul><li>Hosting </li></ul><ul><li>Promotions and campaign management </li></ul><ul><li>Tracking and Reporting </li></ul><ul><li>Maintenance </li></ul>
  8. 9. Free Downloads: <ul><li>FeedFactoryPro.com Toolbar </li></ul><ul><ul><li>http://feedfactorypro.ourtoolbar.com/ </li></ul></ul><ul><ul><li>Quickstart for Facebook, Linked-In, Mailchimp, Twitter… </li></ul></ul><ul><ul><li>Process Overview </li></ul></ul><ul><ul><li>Social Networking Links </li></ul></ul><ul><ul><li>Downloads, Sample Sites, Research, Terminology </li></ul></ul><ul><ul><li>RSS Feed Readers for PC, Mac, IE, Outlook, Firefox and Web 2.0 Environments </li></ul></ul><ul><li>Research and White Papers </li></ul><ul><ul><li>30 Ways To Leverage RSS.pdf </li></ul></ul><ul><ul><li>Digital Marketing Overview.pdf </li></ul></ul><ul><ul><li>E-Mail Marketing Strategies.pdf </li></ul></ul>
  9. 10. Our Services and Solutions <ul><li>Monthly Starter Plans Bundle: </li></ul><ul><ul><li>Web hosting, configuration and setup </li></ul></ul><ul><ul><li>Blog hosting, configuration and setup </li></ul></ul><ul><ul><li>E-mail campaign hosting, configuration, delivery and tracking </li></ul></ul><ul><ul><li>Maintenance </li></ul></ul><ul><ul><li>Social Marketing </li></ul></ul><ul><li>Professional Services: </li></ul><ul><ul><li>Information, Interaction and Graphic Design </li></ul></ul><ul><ul><li>Web Development and Blog Design </li></ul></ul><ul><ul><li>Content Management and RSS Integration </li></ul></ul><ul><ul><li>Search Engine Optimization (SEO) Process and Planning </li></ul></ul>
  10. 11. For additional information please contact: John Locke [email_address] 408-219-1619

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