EmpowHer Overview
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EmpowHer Overview

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Overview of the 5th largest women\'s health and wellness online community. Hyper-qualified target market for savvy brands that want to reach, engage and influence HER!

Overview of the 5th largest women\'s health and wellness online community. Hyper-qualified target market for savvy brands that want to reach, engage and influence HER!

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  • 700 health conditions and wellness topicsDefinition, prevention, cause and risk, treatments, community, expertsDrugs & Supplements directoryExtensive Medical library
  • Our world-class content team is comprised of top online and television content production talent and highly qualified copywriters, research scientists, editors, bloggers and social media expertsCustom created videoIn-house production team50+ HER writers producing ~500 articles per month
  • Content development and integrationContent optimization & sponsorshipCampaign measurementBenefit/Value: Developing content and publishing it within an objective, relevant area and driving highly targeted women/users to your content“Brands that educate best, sell more on EmpowHER.”

EmpowHer Overview EmpowHer Overview Presentation Transcript

  • 1
    EmpowHER
    saves lives
    “Reading an
    article on EmpowHERsaved my
    loved one’s life.”
    “Thank you for such a life-changing experience.”
    “Plain and simple... EmpowHERsaved my life.”
    Melissa
    Member, EmpowHER
    Gina
    Member, EmpowHER
    MonaLou
    Member, EmpowHER
  • 2
    EmpowHER /
    General Overview
    • Health Media Company for Women
    • Started in 2007 by renowned women’s health advocate Michelle King Robson
    • Fastest growing in the category:
    Top7%
    Top5
    Top25
    Women’s Health
    & Wellness Site
    Source: Experian Hitwise
    Of All Women’s
    Lifestyle Sites
    Source: Experian Hitwise (all categories)
    Of All Health Sites
    Source: Experian Hitwise
  • 3
    Michelle’s Story
    “We’ve all heard the saying … ‘necessity is the mother
    of invention.’ Well, after clearing my head and taking
    responsibility for my own health and wellness; I made a
    decision – that no other woman would suffer as I had.”
  • 4
    Our Audience
    EmpowHER audience is:
    • Websavvy
    • Social Mediasavvy
    • Hyper-qualified
    • Influential
    • Decision makers &buyers
    More than80%
    9out of10
    Women Seek Health
    Information via the Web
    National Marketing Institute, 2009
    Of Healthcare Purchasing
    Decisions are Made by Women
    Daria Blackwell, Knowlage Clinic Inc.,
    At Women’s Health and Wellness Conference, 2008
  • Value /
    Leader in Women’s Health Category
    5
    • Freshest facein women’s health, women’s lifestyle, and general health categories among peers and competitors
    • Only network of sites and communities exclusively dedicatedto women’s health and wellness
    •Rising starand favorite among new media and social media savvy health and wellness brand managers, marketers and agencies
    Source: Quantcast
  • Value /
    Our Growth & Recognition vs Competition
    6
    EmpowHER Visits 2010 vs. Competitors
    WomensHealth
    EmpowHER
    Lifescript
    Women.WebMD
    Jan 451K Dec 1.1M
    January 2010 - December 2010 = 125% Increase. Source: Omniture
    *Does not include offsite syndication views of EmpowHER content
    • Award-winning, market-leading
    • Featured in major media reaching over 40 million households
  • 7
    Partnership Opportunities /
    Overview
    Original Video, Articles, Slide Shows, Resource Centers, Provider Profiles, Events
    Q & A, Special Offers, Client News, Expertise, Programs, Brand/Product, Web Advertising, Condition Programs, Campaigns, SEM, SEO, Audience conversion tools
    Community/Membership, Groups, Polls/Surveys, Research, Member Profiles, Content Syndication, Social Media integration
    Detailed Analytics, Custom Reports
  • 8
    EmpowHER.com /
    Conditions & Wellness
    view content
  • 9
    EmpowHER.com /
    Video & News
    view content
  • 10
    EmpowHER.com /
    Video & News
    view content
  • 11
    Health & Wellness
    Topic Sponsorships
    Partnership Opportunities /
    view content
  • 12
    Health & Wellness
    Topic Sponsorships
    Partnership Opportunities /
    view content
  • 13
    Resource Center Sponsorships
    Partnership Opportunities /
    view content
  • Case Studies
    14
    “Our EmpowHER campaigns have provided us with a solid 4:1 return on investment. EmpowHER stands out among its peers. They have provided us rich content that is targeted to well-informed and highly-interested healthcare consumers.”
    Greg Harrison,Administrative Director, Marketing & Business Development, Saint John’s Health Center
    Client
    Saint John’s Health Center/John Wayne
    Business ChallengeFind new and cost-effective ways to augment Saint John’s existing online effortsObjectivesIncrease online search presence Drive awareness for women’s health servicesEmpowHER SolutionDevelop a Patient Education Center microsite where visitors can learn about Saint John’s, their doctors and access educational content on women’s health Newsletter and community integration of articles from Saint John’s doctors Search Engine Optimization for all Saint John’s contentResultsGenerated 460 organic quality listings on top 4 search engines Drove 1,853 interested people to read articles and information about Saint John’s Health Center and their doctors 4:1 ROI, 22 new patients acquired
  • 15
    HERStories /
    Advocate for You
    “Plain and simple…EmpowHER saved my life.”
    • Gina was suffering from irregular periods, heavy bleeding,
    and severe depression
    • Treatments did not help; came very close to taking her
    own life
    • Shared her story on the site, and within 24 hours she was
    on a brighter path
    • Her doctor is really addressing her issues and she feels
    Gina like a new person
    Gina
    Member, EmpowHER
    “What I thought was the end, was only the beginning…
    EmpowHER changed my life.”
    • Christina had a complete hysterectomy in her 30’s
    creating a confusing path of changes to her body
    • Her doctor could not give her the answers she needed
    • She found the answers she needed on EmpowHER
    • Christina now advocates for others and has won an award
    from the American Heart Association for her efforts
    Christina
    Member, EmpowHER
  • 16
    HERStories /
    Advocate for Others
    “Reading an article on EmpowHER
    saved my loved one’s life.”
    • MonaLou’s partner was having odd sensations in his
    abdomen
    • Read an article on EmpowHER about the symptoms
    of aortic aneurysm
    • His doctor who scheduled emergency surgery.
    • Had it burst; he would have died... Post surgery, he is a
    perfect picture of health.
    MonaLou
    Member, EmpowHER
    “Sharing my story on EmpowHER
    helped me find other women in the
    same situation.”
    • Went to doctor with symptoms, tested negative
    • Diagnosed w/Stage IIIC Ovarian Cancer 4 months later
    • Daughter Shari passed away from same condition
    • Needed to know she had support and could express her
    grief
    Paula
    Member, EmpowHER
  • 17
    Partners & Clients
  • 18
    Contact Us
    Primary ContactJamie Glassjglass@empowher.com480-315-1443Social Media Linkshttp://www.facebook.com/EmpowHERhttp://twitter.com/EmpowHERImportant URLswww.empowher.com
    www.1000women.com
    Thank You
    Confidential and proprietary. Do not distribute. © EmpowHER, 2010