Amvee investor presentation2


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  • Integrate the API and Web Services of marketing applicationsCentralize and integrate metricsMarketing is projects and budgetsManage the budget and project in Amvee and tie to metricsAccessible anywhere to employees, partners, consultants
  • Amvee investor presentation2

    1. 1. Amvee – Predictive Marketing<br />Metrics, execution and insights<br />Joelle Kaufman<br />650-392-5527,<br />
    2. 2. A marketers daily doubts<br />Am I generating (enough of) a return?<br />What audience engages and converts from marketing vehicles? <br />What budget should I allocate to what marketing channel?<br />How can I justify (or expand) the marketing budget?<br />What are my competitors doing (and I’m not) that works? <br />
    3. 3. The Ideal Marketing Executive<br />
    4. 4. Marketers have many tools<br />
    5. 5. Pulling it together is “Superhuman”<br />
    6. 6. One app makes sense of the rest<br />
    7. 7. $368 Billion<br />2010 US Marketing & Advertising Spend*<br />* Source: Outsell, Annual Advertising and Marketing Study 2010: Total US & B2B Advertising <br />
    8. 8. Know the <br />Impact<br />
    9. 9. Predict <br />The Impact<br />
    10. 10. Amvee – Maximize your Marketing Impact<br />Amvee integrates and synthesizes the most meaningful data into actionable insights, enabling savvy marketers to maximize marketing in real time.<br />
    11. 11. Amvee Method<br />
    12. 12. Amvee Solution<br />Compare goals, budgets, results to similar companies (anonymously)<br />Benchmarks<br />Connect with other marketers for advice, suggestions and brainstorming<br />Share statistically reliable, robust packaged reports on cost per customer, lifetime customer value<br />Advice & Community<br />Packaged Reports<br />In the Cloud <br />Identify and work with vendors already integrated with Amvee – and see their historical ROI<br />Vendor Marketplace<br />
    13. 13. Roadmap to Full Amvee<br />
    14. 14. Competitive Landscape<br />
    15. 15. Online marketing solutions and the funnel<br />Awareness<br />Interest<br />End-to-end marketing insights<br />Conversion<br />Loyalty<br />The focus is on leads and customers mgt – not broad enough<br />Advocacy<br /><br />
    16. 16. Elements of Amvee<br />
    17. 17. Use Case: Enterprise/Cloud Software<br />Multi-contact sale with follow-on business<br />Marketing must generate & capture demand<br />Inside or field sales teams<br />Amvee delivers:<br />Return and profile by marketing channel based on conversion to leads, from leads to opportunities and to valuation.<br />PR efficacy and audience profiles based on website traffic, searches and more measured over time tracked to activity. <br />Partners in growing related categories to create joint campaigns with a high return on investment.<br />
    18. 18. Use Case: Medical Diagnostics Company<br />Third party payer for test<br />Marketing must convey scientific efficacy, diagnostic qualifications and economic impact<br />Roll-out is regional<br />Amvee delivers:<br />Size of the halo effect and audience profiles from local marketing programs on the speed from interest to test.<br />Relative impact and audiences from different marketing vehicles to create interest, payment willingness and new test use.<br />Which events and programs are most effective with oncology departments to focus their marketing spend.<br />
    19. 19. Use Case: Dry-Cleaning Rollup<br />National roll-up of hyper-local businesses<br />Economies of scale through shared marketing and operations<br />Roll-out is regional<br />Amvee delivers:<br />Baseline of interest and audience through searches, web visits and social media to evaluate target market.<br />Optimized mix for each market across local press, social media reviews and rewards, loyalty programs, coupon offers, email marketing and search engine marketing.<br />Analysis of the cost of customer acquisition and customer retention for financial reporting.<br />
    20. 20. Team<br />Founder – Joelle KaufmanMarketing & Operations Executive<br />16 years Internet business executive, 9 years sr. marketing exec<br />Adify (acquired by Cox), Reactivity (CSCO), RSA Security (EMC), NetDynamics (Java), Firefly Networks (MSFT), HBS<br />Development Team – offshore partner - Koombea<br />Agile development<br />100% cloud, offshore<br />Initial investment will fuel expansion of US technology and statistical teams, go-to-market launch and initial customer success<br />