www.sprint.com/savehttp://bit.ly/19kFe4O is a shortened version leading to http://delivery.sprint.com/m/p/nxt/dev/wdyw.asp the Sprint Discount Program site.
Twitter for pr by jginkc
Twitter for PR
Tips for making connections with reporters and bloggers by @jginkc
It’s about a lot more than just theTweet
It’s not easy for a PR person to connect
with a reporter these days…
• There are fewer reporters out
• The harried survivors expect
• Many just won’t follow up on
our press releases!
There is no magic formula…
But,Twitter can help you:
• Expand the reach of
• Build relationships with
bloggers and reporters
• Identify opportunities
• Establish credibility3
Mention the name of your company or agency & what you do.
Include a picture of yourself.
Include aWebsite link.
Your company’s Web site
Your LinkedIn profile
Your personalWeb site or blog
What types of topics will youTweet about?
What are your other interests?
You are telling them who you
are and what they can expect
if they follow you onTwitter
Checklist for Polishing yourTwitter Profile
Who should I follow?
• Twitter handles of your company or
• Your colleagues – Learn from each
• Rivals and Competitors
• News Sources
• Reporters and bloggers who cover
your company or client
• Reporters and bloggers you want to
cover your company or client.
• Others who share your interests
• Other interests? Search for topics,
Just Google them
Type the person’s name in the search bar along with “Twitter”
TheirTwitter handle often will be one of the top results
What kind of impression do you leave?
You can bet bloggers and reporters are “Googling” you if they have any
interest in following up on your pitch.Are you credible? Interesting?
Engaging with Reporters & Bloggers
• Start by following them – theirTweets often will tell you what they
are writing and what they care about
• ReTweet them – In moderation. Don’t be a stalker.
• See an interesting article they wrote?Tweet about it to your
• Interact with them
• Thank them
• Have fun! Show some personality
• Do they want PR pitches viaTweet? Probably not.Take the time to
learn their preferences.
What does a reporter want?
Always remember: It’s about them onTwitter. Not you.
A few cautions to guide you while usingTwitter to connect with
reporters and bloggers. OnTwitter:
1) They are trying to promote their own work.
2)They are looking for story ideas.
3)They are monitoring their competitors.
4)Whether they are covering it or not, they are tracking news and breaking
5)They want to network with other journalists, experts and yes, sometimes, PR
6) Some of them want to add their own color commentary to the news.
As a colleague of mine says, the same things that annoy reporters about PR people in their voicemail, email or face
to face, also annoy them onTwitter. If you want them to write about your company…
Don’t be annoying!
Contribute to the conversation
Nobody wants to follow “that guy” onTwitter who
onlyTweets “Buy my stuff!” or “Write about my
•Link to interesting articles
•Lift somebody up – “Congratulations!”
•Let your personality shine –You don’t
only talk about business in real life, right?
(I hope not!)
•Share about your other interests:
Running, cooking, knitting, dogs, sports…
Mix it up!
Connect with those who have similar interests
–You will be their go-to person for your product or service when they have a need.
Get out there andTweet!
JasonGertzen has been on both sides of the
PR pitch. As a longtime newspaper journalist,
he fielded his share of PR pleas – good and bad.
Now he is the one making the pitches when
reaching out to bloggers while leading a social
media team at Sprint. All
opinions and views are my own.