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Write. Connect. Get Results.             Jamie Gillenwater        Women’s Leadership Conference                   March 30...
About Jamie Bachelor’s degree in English with Professional Writing emphasis, Lander University Global Technical Document...
Get Results.What are you looking for?
What Results are You Looking for? Increase sales Build rapport Raise funds Increase attendance Publish article Build...
Ask Yourself ‘Why?’     Why Do I Really Want Those Results? Why do I really want to increase sales?  To  increase commis...
Connect.How do I connect with the right people?
Who Can Help You Get Those Results? Potential clients Publishers Industry experts Advertisers Mentor Donors Manager...
Your Motives Directly Affect Your Results.      High                    Average                           Low    Achievers...
How Do I Establish That Relationship? Writing does not invade your connection’s  personal space Writing allows your conn...
Write.Your words matter.
Know Yourself. Know Your Audience. Use your natural tone. Adjust your message for your audience. Meet your audience’s e...
KISS Be specific in word choice.   F amiliar                                  “Plain English gets   Unique             ...
Be Direct. I am considering buying 500 of your widgets. Could you                             “Use please let me know    ...
Which is Better?“Sir, my goal is to succeed. I plan to do that byworking hard to provide value and service to ourclients a...
Which is Better?“Sir, my goal is to succeed. I plan to do that byworking hard to provide value and service to ourclients a...
Empathy Index        Them         - Us        ScoreThem       24     40Us       - 40    -24Score     -16     16
Get a Response from E-mails.      DO use            Do NOT use Apply              Confirm Opportunity        Join Dem...
Do More. Sarah is a neurologist. Her patients have neurological  disorders. Sarah treats patients with neurological diso...
Tell a Story. Introduce current reality Offer potential solution Show new reality   Be the Hero!
Write. Connect. Get Results.   Can you make these methods work for you?                                                   ...
Recommended ReadingBooksEveryone Communicates, Few Connect: What the MostEffective People Do Differentlyby John C. Maxwell...
Jamie GillenwaterE-mail:     jamie.gillenwater@gmail.comLinkedIn:   http://www.linkedin.com/in/jamiegillenwaterTwitter:   ...
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Write. Connect. Get Results.

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Jamie presented "Write. Connect. Get Results." during the first annual Women's Leadership Conference.

The presentation includes tips and ideas to improve your writing. As Jamie demonstrates, you can connect with your audience to get the results you need. By implementing just a few of these tricks, you will see an immediate improvement in your writing.

For more details about this conference, visit http://wlconferencesc.com.

Published in: Career, Business, Education
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Transcript of "Write. Connect. Get Results."

  1. 1. Write. Connect. Get Results. Jamie Gillenwater Women’s Leadership Conference March 30, 2012 Little River Multicultural Complex, Hodges, SC
  2. 2. About Jamie Bachelor’s degree in English with Professional Writing emphasis, Lander University Global Technical Documentation Specialist, Capsugel Member & chapter secretary, Carolina Chapter, Society for Technical Communication Member, Connect Young Professionals Member, Women’s Leadership Council
  3. 3. Get Results.What are you looking for?
  4. 4. What Results are You Looking for? Increase sales Build rapport Raise funds Increase attendance Publish article Build peer connections Find a new job Increase brand awareness
  5. 5. Ask Yourself ‘Why?’ Why Do I Really Want Those Results? Why do I really want to increase sales?  To increase commissions to take better vacation  To receive promotion by end of the year  To provide greater stability in career Why do I really want to publish an article?  To gain credibility in my field  To share my experience with new professionals  To prove to myself that I am as capable as my peers
  6. 6. Connect.How do I connect with the right people?
  7. 7. Who Can Help You Get Those Results? Potential clients Publishers Industry experts Advertisers Mentor Donors Managers Employers
  8. 8. Your Motives Directly Affect Your Results. High Average Low Achievers Achievers Achievers Care about people as Concentrate on Are preoccupied with well as profits production their own security View subordinates Focus more on their Show a basic distrust of optimistically own status subordinates Are reluctant to seekSeek advice from those advice from those Don’t seek advice under them under them Avoid communicationListen well to everyone Listen only to superiors & rely on policy manuals — Jay Hall, Teleometrics study as featured in Everyone Communicates, Few Connect
  9. 9. How Do I Establish That Relationship? Writing does not invade your connection’s personal space Writing allows your connection to respond when she is available Writing allows you to provide the details you want to provide Writing allows you to refine your communication before sending it
  10. 10. Write.Your words matter.
  11. 11. Know Yourself. Know Your Audience. Use your natural tone. Adjust your message for your audience. Meet your audience’s expectations.
  12. 12. KISS Be specific in word choice.  F amiliar “Plain English gets  Unique its meaning across  R ich clearly and  Y our favorite concisely to its Avoid ambiguity. intended audience.”  Iraqi Head Seeks Arms * — The Plain English Campaign  Farmer Bill Dies in House * (http://www.devon.gov.uk)  Red Tape Holds Up New Bridges *  Help Abused Children Shoot a Hole in One * http://www.plainlanguage.gov
  13. 13. Be Direct. I am considering buying 500 of your widgets. Could you “Use please let me know short words, whether there is a short sentences volume discount for and that number and what short paragraphs.” it would be? — David Ogilvy, “How to Write” memo to Ogilvy & Mather employees How much do 500 of your widgets cost? —Kenneth W. Davis, Manage Your Writing http://www.manageyourwriting.com/2012/03/if-you-want-an-answer-ask-a-question.html
  14. 14. Which is Better?“Sir, my goal is to succeed. I plan to do that byworking hard to provide value and service to ourclients and my co-workers. … I would be honored towork with your firm and hope I am blessed with theopportunity.”“Sir, your goal is success. You want hard work, youwant value, you want outstanding service to yourclients and to all of your employees. … It would be anhonor to work for such a firm, your firm, a firm thatwants everything I do, and I want to work for you.” — Bill Peer, commenter on “Attitude Makes a Huge Difference When Trying to Get a Job” http://www.businessinsider.com/attitude-makes-a-huge-difference-when-youre-trying-to-get-a-job-2012-2
  15. 15. Which is Better?“Sir, my goal is to succeed. I plan to do that byworking hard to provide value and service to ourclients and my co-workers. … I would be honored towork with your firm and hope I am blessed with theopportunity.”“Sir, your goal is success. You want hard work, youwant value, you want outstanding service to yourclients and to all of your employees. … It would be anhonor to work for such a firm, your firm, a firm thatwants everything I do, and I want to work for you.” — Bill Peer, commenter on “Attitude Makes a Huge Difference When Trying to Get a Job” http://www.businessinsider.com/attitude-makes-a-huge-difference-when-youre-trying-to-get-a-job-2012-2
  16. 16. Empathy Index Them - Us ScoreThem 24 40Us - 40 -24Score -16 16
  17. 17. Get a Response from E-mails. DO use Do NOT use Apply  Confirm Opportunity  Join Demo  Assistance Connect  Speaker Payments  Press Conference  Social Cancellation  Invite — Sarah Kessler, Mashable http://mashable.com/2012/02/09/boomerang-email-infographic/
  18. 18. Do More. Sarah is a neurologist. Her patients have neurological disorders. Sarah treats patients with neurological disorders. The Gold Award was presented to XYZ Company. The XYZ Company received the Gold Award. I am planning to take a vacation this summer, if I save enough money. If I save enough money, I am planning to take a vacation this summer.
  19. 19. Tell a Story. Introduce current reality Offer potential solution Show new reality Be the Hero!
  20. 20. Write. Connect. Get Results. Can you make these methods work for you? — Kaihan Krippendorff, Fast Company http://www.fastcompany.com/1822792/using-great-storytelling-to-grow-your-business
  21. 21. Recommended ReadingBooksEveryone Communicates, Few Connect: What the MostEffective People Do Differentlyby John C. MaxwellBusiness Writing for Results: How to Create a Sense ofUrgency and Increase Response to All of Your BusinessCommunicationsby Jane K. ClelandQuick Referencehttp://grammar.quickanddirtytips.com/
  22. 22. Jamie GillenwaterE-mail: jamie.gillenwater@gmail.comLinkedIn: http://www.linkedin.com/in/jamiegillenwaterTwitter: @j_gillenwaterCell Phone: 864.980.2521 To view the presentation slides online, visit http://www.slideshare.net/jgillenwater.

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