What can the web do for you
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What can the web do for you Presentation Transcript

  • 1. What Can The Web True Voice Media www.truevoicemedia.com 215.948.2012 Do For You? @truevoicemedia The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 2. True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia The Philadelphia Social Media Agency Established 2011 The Philadelphia Social Business Agency True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012Tuesday, May 22, 12
  • 3. True Voice Media www.truevoicemedia.com Jeff Gibbard 215.948.2012 President & Chief Strategist Speaker, Blogger & Coach @truevoicemedia Follow me on Twitter @jgibbard Connect with me on Linkedin http://linkedin.com/in/jgibbard Circle me on G+ http://gplus.to/jgibbard The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 4. True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia The Philadelphia Social Business Agency True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012Tuesday, May 22, 12
  • 5. True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia Death by Powerpoint The Philadelphia Social Business Agency Stay engaged my friendsTuesday, May 22, 12
  • 6. What can web do for you? True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia ★ Generate Leads ★ Reduce Marketing Costs ★ Get to know your customers better ★ Improve Products and Services ★ Activate Brand Advocates The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 7. True Voice Media www.truevoicemedia.com 215.948.2012 Anyone Want That? @truevoicemedia The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 8. True Voice Media www.truevoicemedia.com 215.948.2012 Generate @truevoicemedia Leads The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 9. What you’ll need to know True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia ★ What is a conversion? ★ Where do conversions happen? ★ How will you get people there? ★ What will you do with them before they get there? ★ Whatwill you do with them after they convert? The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 10. Conversions True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia ★ Fill out a contact form ★ Sign up for email newsletter ★ Call our phone ★ Add to shopping cart The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 11. Where does it happen? True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia ★ On Website ★ On Phone ★ In-Person ★ Through Social Media The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 12. How will they get there? True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia ★ via Organic Search ★ via Paid Search ★ via Social Media ★ via Business Card ★ via Word of Mouth The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 13. True Voice Media www.truevoicemedia.com 215.948.2012 What Are You Doing @truevoicemedia Before The Sale? The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 14. True Voice Media www.truevoicemedia.com 215.948.2012 What Are You Doing @truevoicemedia After The Sale? The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 15. Social Media True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia Build Awareness Build Relationships The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 16. Succeed in Social Media True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia ★ Listen ★ Be Generous ★ Be Social, Be Human ★ Build Relationships ★ Don’t Forget Calls to Action The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 17. Internet Marketing True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia The Complete Picture The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 18. SEM, SEO, Social Media True Voice Media Website www.truevoicemedia.com 215.948.2012 @truevoicemedia Newsletter Sign-up Contact Form Newsletter Sales Cycle The Philadelphia Social Business Agency $$$ Clients $$$Tuesday, May 22, 12
  • 19. Twitter True Voice Media Website www.truevoicemedia.com 215.948.2012 @truevoicemedia Newsletter Sign-up Contact Form Newsletter Sales Cycle The Philadelphia Social Business Agency $$$ Clients $$$Tuesday, May 22, 12
  • 20. Linkedin True Voice Media Website www.truevoicemedia.com 215.948.2012 @truevoicemedia Newsletter Sign-up Contact Form Newsletter Sales Cycle The Philadelphia Social Business Agency $$$ Clients $$$Tuesday, May 22, 12
  • 21. Facebook True Voice Media Website www.truevoicemedia.com 215.948.2012 @truevoicemedia Newsletter Sign-up Contact Form Newsletter Sales Cycle The Philadelphia Social Business Agency $$$ Clients $$$Tuesday, May 22, 12
  • 22. Google+ True Voice Media Website www.truevoicemedia.com 215.948.2012 @truevoicemedia Newsletter Sign-up Contact Form Newsletter Sales Cycle The Philadelphia Social Business Agency $$$ Clients $$$Tuesday, May 22, 12
  • 23. SEO True Voice Media Website www.truevoicemedia.com 215.948.2012 @truevoicemedia Newsletter Sign-up Contact Form Newsletter Sales Cycle The Philadelphia Social Business Agency $$$ Clients $$$Tuesday, May 22, 12
  • 24. SEM True Voice Media Website www.truevoicemedia.com 215.948.2012 @truevoicemedia Newsletter Sign-up Contact Form Newsletter Sales Cycle The Philadelphia Social Business Agency $$$ Clients $$$Tuesday, May 22, 12
  • 25. True Voice Media www.truevoicemedia.com 215.948.2012 Reduce @truevoicemedia Marketing Costs The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 26. True Voice Media Cost to use Twitter www.truevoicemedia.com 215.948.2012 @truevoicemedia $0.00 + Your Time The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 27. True Voice Media Cost to monitor Yelp Reviews www.truevoicemedia.com 215.948.2012 @truevoicemedia $0.00 + Your Time The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 28. True Voice Media Cost to curate content on Pinterest www.truevoicemedia.com 215.948.2012 @truevoicemedia $0.00 + Your Time The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 29. True Voice Media www.truevoicemedia.com 215.948.2012 Know @truevoicemedia Your Customers The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 30. True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 31. True Voice Media www.truevoicemedia.com 215.948.2012 Improve @truevoicemedia Products & Services The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 32. True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 33. True Voice Media Conversations are happening www.truevoicemedia.com 215.948.2012 @truevoicemedia Are you listening? The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 34. True Voice Media www.truevoicemedia.com 215.948.2012 Activate @truevoicemedia Brand Advocates The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 35. True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia The Philadelphia Social Business AgencyTuesday, May 22, 12
  • 36. Resources True Voice Media www.truevoicemedia.com 215.948.2012 Slides, Links and Tools Mentioned @truevoicemedia http://truevoicemedia.com/05-22-2012 The Philadelphia Social Business Agency True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012Tuesday, May 22, 12
  • 37. Thank you! True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia Submit a Testimonial http://jeffgibbard.com/submit-a-testimonial The Philadelphia Social Business Agency True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012Tuesday, May 22, 12
  • 38. Q&A True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia The Philadelphia Social Business AgencyTuesday, May 22, 12