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Inbound Marketing: The Real Reasons Why You Should Care
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Inbound Marketing: The Real Reasons Why You Should Care

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Jeff Gibbard - Founder, President, & Chief Strategist at True Voice Media in Philadelphia, PA - walks you through the importance of Inbound Marketing in today's business climate. In this presentation, ...

Jeff Gibbard - Founder, President, & Chief Strategist at True Voice Media in Philadelphia, PA - walks you through the importance of Inbound Marketing in today's business climate. In this presentation, Jeff gives you the ways in which Inbound Marketing works and how you can shift your marketing budgets to dramatically improve inbound results - starting today.

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    Inbound Marketing: The Real Reasons Why You Should Care Inbound Marketing: The Real Reasons Why You Should Care Presentation Transcript

    • True Voice Mediawww.truevoicemedia.com215.948.2012 The Real Reasons@truevoicemedia Why You Should Care About Inbound Marketing The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Jeff Gibbard President & Chief Strategist at True Voice Media Speaker, Blogger & Coach The PhiladelphiaSocial Business Agency @jgibbard jeffgibbard.com/g
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia The PhiladelphiaSocial Business Agency @truevoicemedia True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
    • True Voice Mediawww.truevoicemedia.com Social Business215.948.2012 Strategy@truevoicemedia Policy Training Management Listening Content Marketing Engagement & Community Management Promotion & Advertising The Philadelphia Measurement & AnalyticsSocial Business Agency Customer Service True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
    • ResourcesTrue Voice Mediawww.truevoicemedia.com215.948.2012 Slides, Links and Tools Mentioned@truevoicemedia truevoicemedia.com/notes The PhiladelphiaSocial Business Agency True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia #tvmtalk The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia The PhiladelphiaSocial Business Agency True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Death by Powerpoint The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Death by Powerpoint The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia The PhiladelphiaSocial Business Agency Stay engaged my friends
    • OK, Now Let’s Dive In.True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia The PhiladelphiaSocial Business Agency True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
    • Agenda:True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia ★What is Inbound Marketing? ★How and why Inbound Marketing works. ★Some things you can do today. ★How shifting your budget can dramatically improve results. The PhiladelphiaSocial Business Agency
    • True Voice Media Part I:www.truevoicemedia.com215.948.2012@truevoicemedia What is Inbound Marketing? The PhiladelphiaSocial Business Agency
    • Marketing Designed ToTrue Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Help Customers Find You D UN BO The Philadelphia INSocial Business Agency
    • Marketing Designed ToTrue Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Find Customers D UN O TB The PhiladelphiaSocial Business Agency OU
    • Marketing Designed ToTrue Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Earn Customer’s Attention D UN BO The Philadelphia INSocial Business Agency
    • Marketing Designed ToTrue Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Buy Customer’s Attention D O UN TB The PhiladelphiaSocial Business Agency OU
    • The Tools OfTrue Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Inbound Marketing The PhiladelphiaSocial Business Agency
    • The Tools OfTrue Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Outbound Marketing The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com With Value215.948.2012@truevoicemedia OR Your Messaging The PhiladelphiaSocial Business Agency
    • True Voice Media Part II:www.truevoicemedia.com215.948.2012@truevoicemedia How and why Inbound Marketing works The PhiladelphiaSocial Business Agency
    • True Voice Media A thesis statement:www.truevoicemedia.com215.948.2012@truevoicemedia Marketing and Sales have changed indefinitely. The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Put on your consumer hats The PhiladelphiaSocial Business Agency
    • Audience Participation FOR A FABULOUS PRIZETrue Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia The PhiladelphiaSocial Business Agency
    • Audience Participation FOR A FABULOUS PRIZETrue Voice Mediawww.truevoicemedia.com Shout Out215.948.2012@truevoicemedia Something You Are Interested In Buying. The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Who here does research on the things they want to buy? The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Who does research here: The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Who asks the advice of someone trusted when The PhiladelphiaSocial Business Agency buying something?
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Who here likes to make informed purchase decisions? The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Who here thinks about ads when making a purchase? The PhiladelphiaSocial Business Agency
    • Audience Participation FOR A FABULOUS PRIZETrue Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia The PhiladelphiaSocial Business Agency
    • Audience Participation FOR A FABULOUS PRIZETrue Voice Mediawww.truevoicemedia.com Name Something215.948.2012@truevoicemedia You Are NOT Interested In Buying. The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012 Would@truevoicemedia Interrupting You With A Phone Call During Dinner The Philadelphia Work?Social Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012 What If I Showed@truevoicemedia You Something (like an Ad) Over And Over? The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012 Not Even If I Sent It@truevoicemedia To Your Email? The PhiladelphiaSocial Business Agency
    • WHY NOT?True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia The PhiladelphiaSocial Business Agency
    • INTERESTTrue Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Put on your business hats The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012 Let’s Start With The@truevoicemedia Money And Work Backwards The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012 How Do Companies@truevoicemedia Make Money? The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Sales The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012 What Do@truevoicemedia Salespeople Do? The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012 Match Prospects@truevoicemedia To Products Or Services The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012 Individuals And@truevoicemedia Companies Have Problems Salespeople Have The Philadelphia SolutionsSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012 What’s The@truevoicemedia EASIEST Way To Sell A Product? The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012 Sell Someone@truevoicemedia Something They Already Need Or Want The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012 Next...@truevoicemedia Let’s Talk About Marketing The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia How many marketers in the room? The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012 What Do@truevoicemedia Marketers Do? The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012 Create Awareness@truevoicemedia And Interest For Products Or Services The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com Awareness215.948.2012@truevoicemedia Interest Desire Action The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012 What Makes A@truevoicemedia Marketers Job EASIER? The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com Awareness215.948.2012@truevoicemedia Interest Desire Action The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Interest Desire Action The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Desire Action The PhiladelphiaSocial Business Agency
    • True Voice Media Part III:www.truevoicemedia.com215.948.2012@truevoicemedia Some things you can do today The PhiladelphiaSocial Business Agency
    • The Basic PremiseTrue Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Inbound Marketing 101 The PhiladelphiaSocial Business Agency
    • I’m interestedTrue Voice Media in buying Xwww.truevoicemedia.com215.948.2012 We make@truevoicemedia Search X 5 reasons why X is great Produce First Last xxx-xxx-xxxx example@email.com Info sent to Prospect Lead The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012 Your Homework@truevoicemedia The PhiladelphiaSocial Business Agency
    • True Voice Media Part IV:www.truevoicemedia.com215.948.2012@truevoicemedia How shifting your budget can dramatically improve results The PhiladelphiaSocial Business Agency
    • The Content MarketingTrue Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Annuity Principle The PhiladelphiaSocial Business Agency
    • Unlike Other MarketingTrue Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Content Marketing Is An Investment The PhiladelphiaSocial Business Agency
    • Blogging = TrafficTrue Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia The PhiladelphiaSocial Business Agency source: Hubspot
    • True Voice Media How many newsletters could you produce for the cost of...www.truevoicemedia.com215.948.2012@truevoicemedia cold calling for 2 days? The PhiladelphiaSocial Business Agency
    • True Voice Media How many videos could you produce for the cost of...www.truevoicemedia.com215.948.2012@truevoicemedia one trade show? The PhiladelphiaSocial Business Agency
    • True Voice Media How many instructional e-books could you produce for the cost of...www.truevoicemedia.com215.948.2012@truevoicemedia one print ad? The PhiladelphiaSocial Business Agency
    • True Voice Media It’s Q & A Time!www.truevoicemedia.com215.948.2012@truevoicemedia Thank you! Resources: Slides, Links and Tools Mentioned truevoicemedia.com/notes See when & where we speak next Text follow tvmevents to 40404 The PhiladelphiaSocial Business Agency @jgibbard jeffgibbard.com/g