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How To: Use Pinterest for Social Business
 

How To: Use Pinterest for Social Business

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Jeff Gibbard - Founder, President, & Chief Strategist at True Voice Media in Philadelphia, PA - walks you through how the visuals and ecommerce opportunities Pinterest offers have changed Social Media ...

Jeff Gibbard - Founder, President, & Chief Strategist at True Voice Media in Philadelphia, PA - walks you through how the visuals and ecommerce opportunities Pinterest offers have changed Social Media Marketing. In this presentation, Jeff shows you how to set up your own Pinterest boards for collection, curation, and sharing. In addition, he also shows you how to strategize your Pinterest boards in order to help solve your content marketing issues.

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    How To: Use Pinterest for Social Business How To: Use Pinterest for Social Business Presentation Transcript

    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia For Social Businesses The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia The Philadelphia Social Business Agency Established 2011 The PhiladelphiaSocial Business Agency True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
    • True Voice Mediawww.truevoicemedia.com Social Business215.948.2012 Strategy@truevoicemedia Marketing Policy Collaboration Training Listening Measurement Content Creation The Philadelphia EngagementSocial Business Agency Customer Service True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
    • True Voice Mediawww.truevoicemedia.com Jeff Gibbard215.948.2012 President & Chief Strategist Speaker, Blogger & Coach@truevoicemedia Follow me on Twitter @jgibbard Connect with me on Linkedin http://linkedin.com/in/jgibbard Circle me on G+ http://gplus.to/jgibbard The PhiladelphiaSocial Business Agency
    • ResourcesTrue Voice Mediawww.truevoicemedia.com215.948.2012 Slides, Links and Tools Mentioned@truevoicemedia truevoicemedia.com/notes The PhiladelphiaSocial Business Agency True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia The PhiladelphiaSocial Business Agency True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Death by Powerpoint The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Death by Powerpoint The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia The PhiladelphiaSocial Business Agency Stay engaged my friends
    • I won’t...True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia ★ Bore you with stats ★ Show you 1000 different graphs ★ Make you read 18 paragraphs The PhiladelphiaSocial Business Agency
    • True Voice Media What Iswww.truevoicemedia.com215.948.2012@truevoicemedia ? The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia A Giant Virtual Pinboard The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com Pin Images215.948.2012@truevoicemedia The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Pin Videos The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Create Boards The PhiladelphiaSocial Business Agency
    • Pinterest is about...True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia ★Collection ★Curation ★Sharing The PhiladelphiaSocial Business Agency
    • True Voice Media How Doeswww.truevoicemedia.com215.948.2012@truevoicemedia Work ? The PhiladelphiaSocial Business Agency
    • How Pinterest works...True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia ★Add images or video from computer ★Add images or video from the web ★Repin other people’s Pins ★Comment on other people’s Pins ★Create boards around topics/themes The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia From the From your What do you web computer want to pin? The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012 Information@truevoicemedia Spreads Through Repins Over 80% of interactions on Pinterest are repins. Source: RJ Metrics The PhiladelphiaSocial Business Agency
    • Additional TipsTrue Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia ★ You can change the cover image on a board ★ Images should link to somewhere people can take action (i.e. Contact, Subscribe, BUY) ★ Ifyou include a price on a pin it can show up under the “Gifts” section. The PhiladelphiaSocial Business Agency
    • True Voice Media How Canwww.truevoicemedia.com215.948.2012@truevoicemedia Help My Business? The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012 It can’t...@truevoicemedia The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012 ...unless you@truevoicemedia “DO THE WORK” The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia The PhiladelphiaSocial Business Agency
    • Think about...True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia ★ What do you want to accomplish? ★ Who you are trying to reach? ★ What is important to that audience? ★ What aspects of your business are visual? ★ How will you get people to your profile? The PhiladelphiaSocial Business Agency
    • PlanTrue Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia ★ What boards will you create? ★ What boards will you follow? ★ How will you adjust your content strategy? ★ How much time will you dedicate to this? The PhiladelphiaSocial Business Agency
    • ExamplesTrue Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia ...to get your brain going The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Food The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Wedding The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Inspiration The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Clothing, Jewelry & Style The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Hair Styling The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Travel The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Typography & Design The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Photography The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Home Improvement / DIY The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Home Decor The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Fitness & Health The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Tattoos The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Resumes The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Emergency Prepareness/ Food Storage The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Adoption The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Financial Planning The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Real Estate The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia 4th of July The PhiladelphiaSocial Business Agency
    • True Voice Mediawww.truevoicemedia.com215.948.2012 What Do YOU Do?@truevoicemedia The PhiladelphiaSocial Business Agency
    • Thank you!True Voice Mediawww.truevoicemedia.com215.948.2012@truevoicemedia Submit a Testimonial http://jeffgibbard.com/submit-a-testimonial The PhiladelphiaSocial Business Agency True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012