Chaos presentation @ Rapid Results Marketing Workshop
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Chaos presentation @ Rapid Results Marketing Workshop

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Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so ...

Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)

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  • Until we have found the source of Telepathy A Business Plan in the Head Is no Business Plan At all!
  • What BHAGS?SWOT Analysis Leverage S/O, Improve W, Defend WIndustry/Trade Periodicals

Chaos presentation @ Rapid Results Marketing Workshop Chaos presentation @ Rapid Results Marketing Workshop Presentation Transcript

  • ConqueringCHAOS: A 5-Step Planning and Performance System
  • What is CHAOS?A condition or place of great disorder or confusion! CHAOS = The opposite of Order
  • What is CHAOS Management?The management of swirling flows of information The management of “Issue Storms”!
  • CHAOS Management – Business Plan The Root Solution to CHAOS Management is… NOT A BIG Business Plan!
  • CHAOS Management SolutionTo Conquer CHAOS You Need A FAST & EASY Planning & Performance System
  • Boy, do we plan…But We Fail To Plan The Cash Flow To Fulfill our Dreams!
  • Boy, do we plan…We Fail To Business Plan!!!
  • Huh???
  • 5 REASONS BUSINESSESFAIL TO PLAN
  • Reason #1What is aBusiness Plan?
  • Reason #2Takes too long
  • Reason #3Who’s theBusinessPlan for?
  • Reason #4Sustainment ?
  • Reason #5It’s in my HEAD!
  • TelepathyUntil we havefound the sourceof telepathy abusiness plan inthe head is nobusiness plan at all!
  • “BUSINESS PLANNING IS IMPORTANT” 5 REASONSBUSINESSES NEED TO PLAN
  • Reason #1Clarify the Future
  • Reason #2Make better decisions
  • Reason #3Focus on the right priorities
  • Reason #4Be aGREATStrategist
  • Reason #5
  • Bonus Reason #6 Peter Drucker Said To
  • It’s Been Broken
  • “BUSINESS PLANNING CAN BE EASY & FAST” 5 SECRETS TO EFFECTIVEBUSINESS PLANNING
  • VISIONSTATEMENTSecret #1
  • VISION How By Doing ForSTATEMENT Where? Much? when? what? whom? Where: •By When = 3 years not 5 •How much = Revenue in 3rd Year •For Whom = Best/Perfect “Customer”Secret #1
  • MISSIONSTATEMENTSecret #2
  • Format of a Mission Statement 4 – 8 Powerful Words Be expressive Communicate an image
  • ANNUALOBJECTIVESSecret #3
  • VerbNounDate
  • StrategiesSecret #4
  • Format of a Strategy = BHAG +3 – 4 ways to implement towardsthe achievement of the BHAG Eg. Business Planning BHAG = Perfect Business Planning 3 – 4 ways to implement towards BHAG: 1. Engage in Plan min. Quarterly 2. Measure Objectives 3. Integrate into Organization 4. Retain Plan Advisor Quarterly
  • Current Strategies to buildBHAGs against? • Culture: Giving, Learning, Performance • Employee: An Employer of Choice • Customers: Have Raving Fans • Technology Leadership • Brand Image • Social Media • Grow Business as Industry Leader
  • ACTION PLANSSecret #5
  • Verb NameDue Date
  • Action Plans – Other Considerations • Projects that produce RESULTS • No more than 9 in play at a time • Maximum 3/Quarter • Creates a Rolling Quarterly Plan
  • Action Plans – At Work (Post-Q3) Q1 Q2 Q3 Q4 Launch Evaluate Review Test New New Prgm New Pgrm 90-Day Pgrm 11/31/2011 01/20/2012 03/31/2012 Bookkeeper 09/10/2011 Evaluate Dev New Evaluate Social Pgrm Google Media Plan 09/15/2011 Analytics 02/15/2012 12/05/2011 Initiate Complete Social 2012 Mktng Media Plan Plan 09/30/2011 12/20/2011
  • ONE PAGE BUSINESS PLANBONUS Secret #6
  • Bonus….Secret #6 1 PAGE
  • The Oldest Recorded Family Business 578AD – 2007…14 Centuries Sustainability!!!
  • Just $485.00 + HSTNov 14/15 Registrations only The Focus Firm Post-Rapid Results Workshop Offer1. FREE BOOK, CHAOS: How Business Leaders Can Just Master The Power Of Focus2. FREE FOCUS Destination; 8-Steps for Plan Sustainment3. FREE FOCUS Yourself; A 10-Step Business Plan4. FOCUS Activation Full Day Webinar 12/09/2011 @ $785.00 + HST Register for ANY at our SHOW TABLE