Francis Pereira, Ph.D. Director, Industry Research Institute for Communication Technology Management (CTM) Social Media Resistance Survey Preliminary Findings Executing Social Media Pasadena, May 21, 2008

Size of organization (number of employees) Number of years of working experience n=64

How useful do you see the following media tools or technologies in enhancing your organization's corporate image and/or increasing productivity within the organization? Communitelligence Percentage Responding

How useful do you see the following media tools or technologies in enhancing your organization's corporate image and/or increasing productivity within the organization? Communitelligence Percentage Responding as Useful Percentage Responding as Not Useful 65% 53% 48% 9% 10% 16%

How useful do you see the following media tools or technologies in enhancing your organization's corporate image and/or increasing productivity within the organization? Communitelligence Percentage Responding as Useful Percentage Responding as Not Useful 28% 29% 10% 16% 20% 40%

How would you rate, in general, the adoption of new media and technologies by your organization?

To what extent do you feel there is corporate/management resistance to the use of the following new media tools/technologies in your organization? Communitelligence Percentage Responding

To what extent do you feel there is corporate/management resistance to the use of the following new media tools/technologies in your organization? Communitelligence Percentage Responding Significant Resistance

To what extent do you feel there is corporate/management resistance to the use of the following new media tools/technologies in your organization? Communitelligence Percentage Responding No Resistance

How important are the following reasons in explaining the rate of adoption of new media and technologies by your organization, in general? Communitelligence Percentage Responding

How important are the following reasons in explaining the rate of adoption of new media and technologies by your organization, in general? Communitelligence Percentage Responding The Following as Important Reasons 53% 48% 45% 40% 31% 34%

How important are the following reasons in explaining the rate of adoption of new media and technologies by your organization, in general? Communitelligence Percentage Responding The Following as Not Important 5% 17% 15% 25% 13% 34%

How important are the following reasons in explaining the rate of adoption of new media and technologies by your organization, in general? Communitelligence Percentage as Important Reasons 53% 48% 45% 40% 31%

How important are the following reasons in explaining the rate of adoption of new media and technologies by your organization, in general? Communitelligence Percentage Responding as Not Important 5% 17% 15% 25% 13%

Institute for Communication Technology Management (CTM) Thank-You Francis Pereira, Ph.D. Director, Industry Research [email_address]