HOW SOCIAL MEDIA IS CHANGING YOUR BUSINESS
James Gentes
VP, SourceN
jgentes@gmail.com
linkedin.com/jgentes
t: @jgentes

3 Key Points

#1 Social Media is changing how
customers interact with your
business

#1 Social Media is changing how
customers interact with your
business
#2 There are benefits to
listening to what is being said
about your brand

#1 Social Media is changing how
customers interact with your
business
#2 There are benefits to
listening to what is being said
about your brand
#3 You can leverage social media
by participating in the
conversation

WHAT IS SOCIAL MEDIA?

It’s something we do
We socialize through media

WHAT’S THE BIG DEAL?

Years to reach 50 million users

Years to reach 50 million users

Years to reach 50 million users

Years to reach 50 million users

Years to reach 50 million users

It’s not just a party

The fastest growing segment
on Facebook is 55-65 year-
olds

Over 1 Million new blogs are
posted every day

Social Media is not a fad

It represents a fundamental
shift in the way that we
communicate

What happens in Vegas stays
on

More video was uploaded to
in the last 2 months
than if had been airing
new content 24x7 since 1948.

Social Media amplifies
customer sentiment

Every customer has one

What if it’s your brand?

The Streisand Effect

The Domino’s Effect

#1 Social Media is changing how
customers interact with your
business

People will talk about your
brand

90% of consumers seek
advice before making a
purchase

78% of consumers trust peer
recommendations

Only 14% trust
advertisements

Customers are easily
influenced, but not by you

#1 Social Media is changing how
customers interact with your
business
#2 There are benefits to
listening to what is being said
about your brand

WHAT’S THE VALUE?

Gain insights
Customer issues surface in social
media days or weeks before they
appear in normal support channels

Build loyalty and satisfaction
Customer retention is 50% higher for
members of a social business
community

Increase sales
Business community members
spend 50% more than non-
community users

Reduce marketing costs
Leverage advocates (and critics) to
promote your brand

#1 Social Media is changing how
customers interact with your
business
#2 There are benefits to
listening to what is being said
about your brand
#3 You can leverage social media
by participating in the
conversation

Twitter

Blogs

Facebook Fan Pages

THINGS TO KEEP IN MIND

Don’t say anything you
wouldn’t mind yelling in the
middle of a supermarket

Allow yourself to be ok with
not being completely in
control

By next year, Gen Y will
outnumber Baby Boomers

96% of them have joined a
social network

If you’re hiring college
grads...

IN CLOSING

#1 Social Media is changing how
customers interact with your
business

#1 Social Media is changing how
customers interact with your
business
#2 There are benefits to
listening to what is being said
about your brand

#1 Social Media is changing how
customers interact with your
business
#2 There are benefits to
listening to what is being said
about your brand
#3 You can leverage social media
by participating in the
conversation

THANK YOU
James Gentes
VP, SourceN
jgentes@gmail.com
linkedin.com/jgentes
t: @jgentes