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Reach is not the same as influence.
There is great power in one-to-one social media communication.
Give far more than you ask, and use your asks wisely.
Leverage existing events and activities.
Know how to share the spotlight.
Influencers are busy people. Make their job easier.
Think of content as separate from platform.
Don’t measure social media impressions.
Influencers don’t necessarily have large followings.
Think like a Social CRM, even if you don’t have one.