Objectives Increased security/ alliance with UPD Awareness (UNF public awareness of on campus shooting plan, “Code-red emergency phone) Complete student body awareness by December 2012 Action (proactive students, get involved)
Strategies and Tactics Orientation Mandatory freshman and transfer student orientation seminar held by UPD Q&A held by UPD for students and parents UNF bookstore Bookmarks stapled to receipt explaining what to do in code red. Optional pamphlets with more information for staff and students T-shirts for bookstore employees- catchy phrase Social Media Student update e-mail Blackboard link
OrientationRaise awareness at the freshman orientation Have an officer speak personally at orientation Hand out flyers Have orientation aides mention the awareness
UPD Officer Appearance Reserve a section of the orientation for an officer Make the message clear and concise so the students and professors do not lose interest
Flyers upon entrance/exit Print out brief brochures to each person attending orientation Hand out to parents and future students
Swoop Squad Have the members of the “swoop squad” mention the awareness program when speaking to incoming students and their families Equip them with the handouts and information about the program
Social Media Strategy: Extend media outreach for broader impact through social media networks Create mandatory online agreement form Provide direct link to critical information for students and staff
Social Media Tactics Create Twitter and Facebook pages promoting shooting safety protocols Have pages linked to other UNF pages Create updatable safety tab on blackboard with important links and information Put a hold on student account until acknowledgement of school standing plan is made.
UNF Bookstore Bookmarks stapled to receipts explaining simple guidelines for a campus “Code Red.”
UNF Bookstore T-shirts for the bookstore staff that will make students inquire about the meaning.
UNF Bookstore Pamphlets that can be optionally picked up in the bookstore and in campus offices like ACE and One Stop. A pamphlet for staff and a separate pamphlet for students