Public Relations group project

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Public Relations group project

  1. 1. SCHOOL SHOOTING STANDING PLAN
  2. 2. Research UNF website code red campus alert system, victim assistance, UNF911.org, campus safety guide, emergency response plan, preparation for active shooter Think, plan, prepare- survive! Statistics http://www.unf.edu/uploadedFiles/sa/police/2 009UPDCrimeStats.pdf
  3. 3. Key Publics Students Employees Parents
  4. 4. Objectives Increased security/ alliance with UPD Awareness (UNF public awareness of on campus shooting plan, “Code-red emergency phone) Complete student body awareness by December 2012 Action (proactive students, get involved)
  5. 5. Strategies and Tactics Orientation  Mandatory freshman and transfer student orientation seminar held by UPD  Q&A held by UPD for students and parents UNF bookstore  Bookmarks stapled to receipt explaining what to do in code red.  Optional pamphlets with more information for staff and students  T-shirts for bookstore employees- catchy phrase Social Media  Student update e-mail  Blackboard link
  6. 6. OrientationRaise awareness at the freshman orientation Have an officer speak personally at orientation Hand out flyers Have orientation aides mention the awareness
  7. 7. UPD Officer Appearance Reserve a section of the orientation for an officer Make the message clear and concise so the students and professors do not lose interest
  8. 8. Flyers upon entrance/exit Print out brief brochures to each person attending orientation Hand out to parents and future students
  9. 9. Swoop Squad Have the members of the “swoop squad” mention the awareness program when speaking to incoming students and their families Equip them with the handouts and information about the program
  10. 10. Social Media Strategy:  Extend media outreach for broader impact through social media networks  Create mandatory online agreement form  Provide direct link to critical information for students and staff
  11. 11. Social Media  Tactics  Create Twitter and Facebook pages promoting shooting safety protocols  Have pages linked to other UNF pages  Create updatable safety tab on blackboard with important links and information  Put a hold on student account until acknowledgement of school standing plan is made.
  12. 12. UNF Bookstore Bookmarks stapled to receipts explaining simple guidelines for a campus “Code Red.”
  13. 13. UNF Bookstore T-shirts for the bookstore staff that will make students inquire about the meaning.
  14. 14. UNF Bookstore Pamphlets that can be optionally picked up in the bookstore and in campus offices like ACE and One Stop. A pamphlet for staff and a separate pamphlet for students
  15. 15. Evaluation (feedback) Focus group Content analysis (media exposure/ student exposure) Campaign tracking survey

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