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Empathy: The Secret Ingredient in WordPress Development, Work, and Success
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Empathy: The Secret Ingredient in WordPress Development, Work, and Success

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Developers, designers, project managers and site editors — anybody who builds for or works with WordPress on a daily basis — are always looking for that edge to help take them, their clients, and …

Developers, designers, project managers and site editors — anybody who builds for or works with WordPress on a daily basis — are always looking for that edge to help take them, their clients, and their sites to the next level.

While sharpening your toolset is great, and never-ending, there’s one “must have feature” that separate the competent developers from the truly great: Empathy.

When you step outside your desire to “show off” or build something better “your way”, and focus on listening to the needs of your clients and/or your audience, you’ll unlock the secret to building better, more sustainable and more loved products.

Through case studies, examples, and action items, I talk about why — and how — adding empathy to your toolkit lets you move beyond chasing trends into making your sites, and the web, a better place.

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  • 1. The Secret Ingredient in WordPress Development, Work, and Success EMPATHY JASON CLARKE WordCamp Maine • August 16, 2014
  • 2. Jason Clarke Senior Web Strategist @jgclarke
  • 3. 10up.com
  • 4. The Secret Ingredient in WordPress Development, Work, and Success EMPATHY
  • 5. Magic?
  • 6. Bad news. Good news.
  • 7. So… what is empathy? (in web projects)
  • 8. One way to view empathy. Putting aside our ego tools projects plans biases fears To adopt the perspective of another So we can solve real problems for people. 206%
  • 9. A shift in focus. “Don’t worry, we know how to build WordPress sites.” USES WORDPRESS EXPERTISE (+ NEWEST JS FRAMEWORK ) “We made you a site!” “Let’s see what’s between you and more success.” USES WORDPRESS EXPERTISE + THE RIGHT TOOLS FOR THE JOB “We helped improve success using WordPress.”
  • 10. It’s not an either or. How do creatives fit in? We choose the how when we know the why.
  • 11. It makes a real difference. /?p=123 vs /local-support-groups Search traffic 117% 206% Forum posts 1 - http://www.usabilityfirst.com/documents/U1st_BCO_CaseStudy.pdf breastcancer.org Redesign Project Interviews, testing, semantic code
  • 12. This isn’t just about feeling good! 5% now Increase in retention rate 25%Increase in long-term profits 2 - http://hbswk.hbs.edu/archive/1590.html1 - adaptivepath.com/uploads/documents/apr-005_businessvalue.pdf 45%From 4 steps to 1
  • 13. What makes it a secret ingredient? It’s far away.We’re busy.It’s hard.
  • 14. Now, how do we get there? (in one piece)
  • 15. It’s a process. Discovery is not a line item. Make goals when it’s easy. Establish regular feedback. money in wallet
  • 16. Feedback goes beyond launch.
  • 17. It’s everyone’s job. More thoughts here and here
  • 18. We need it with each other as well. Developer Blog daily/weekly Designer Experiment with plugin or feature development Leader/ PM Respect the overall goals
  • 19. What if we don’t know our customer? What do we know? ! • ~5+ plugins • Varying technical skill • Focused on publishing, not buying
  • 20. We can still create thoughtful experiences. NOTIFICATIONS?!
  • 21. We can still create thoughtful experiences. What can we do? ! • Make it invisible • “What Would Core Do?” • Play the long game Image of PushUp code snippet from VIP talk
  • 22. We can still create thoughtful experiences. What can we do? ! • Make it “invisible” from WordPress core • Respect the visitor and publisher • Play the long game
  • 23. Get out of your comfort zone.
  • 24. Provide the win, if not the product.
  • 25. Why does it matter?
  • 26. PIXEL PUSHERS NEED NOT APPLY.
  • 27. NOTHING AGAINST SCRATCHING YOUR OWN ITCH.
  • 28. “WE ARE BUILDING MICROPHONES.” -Paul Clark, How WordPress Saves Lives and Moves Governments
  • 29. Thanks to: Paul Clark John Eckman Taylor Aldridge Matt James Jake Goldman Heidi Clarke 10up Thank You! Questions/Feedback? SLIDES & NOTES AT: http://jgclarke.org/empathy-wordpress

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